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When Communities Come Together to Give: What Haiti Taught Us About Online Fundraising


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Online fundraising is an evolving practice where new lessons are being learned all the time. Join this webinar to find out what CanadaHelps learned about online giving from the disaster relief efforts for Haiti thus far, and how your charity can apply this knowledge to your year-round online fundraising practices.

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When Communities Come Together to Give: What Haiti Taught Us About Online Fundraising

  1. 1. When Communities Come Together to Give What Haiti Taught Us About Online Fundraising May 19, 2010
  2. 2. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities.
  3. 3. Today’s Presenter Kirstin Beardsley • Marketing & Communications Coordinator
  4. 4. Reminders You can hear us, but we can’t hear you Type questions in the Questions Log Webinar recording and slides will be available on Turn up your volume For the best webinar experience, close all other applications.
  5. 5. Earthquake in Haiti January 12, 2010
  6. 6. Donations through CanadaHelps January 12 – Earthquake in Haiti
  7. 7. Urgent Issues • Your mission is profiled in a media story • A high profile citizen draws attention to your cause • You are called on to respond to a local issue
  8. 8. LESSONS
  9. 9. 1. Online giving is the preferred rapid-response donation method
  10. 10. Why Online? • Immediate – More people are accessing news online • Donations reach charities more quickly • Easy • Best source of information
  11. 11. TAKE ACTION • Integrate online channels in all fundraising campaigns • Monitor news feeds • Make sure you can easily update your website
  12. 12. 2. Be prepared! • Organizations that have online strategies in place fare better
  13. 13. TAKE ACTION • Can you accept donations online? • Does your Donate Now! button work? • Can people find your Donate Now button on your website in less than 3 seconds?
  14. 14. TAKE ACTION • Do you know how to add a fund designation quickly? • Can you draft and send out an email to your supporters? • Do you know how to use social media tools during an urgent situation to reach people?
  15. 15. 3. Good websites = more donations • Supporters WILL leave unusable, confusing websites • Good websites inspire action
  16. 16. What are donors looking for? • What you do • How you do it • The impact you have • Where the money goes
  17. 17. TAKE ACTION • Review your website to make sure it’s easy to navigate • Can you easily find key information • Do usability testing to make sure
  18. 18. 4. Check your site for technical issues!
  19. 19. TAKE ACTION • Call your website host and check how much bandwidth you have • Check with your online donation provider to find out if they can handle high volumes
  20. 20. 5. Mobile is here to stay Donate Now!
  21. 21. TAKE ACTION • Stay on top of the mobile trend
  22. 22. 6. People respond to URGENCY • Create a sense of urgency with all of your major appeals
  23. 23. TAKE ACTION • Look at your next campaign through a new lens • Answer “Why Now?”
  24. 24. 7. Focus on tangible, solvable issues • Don’t present people with a problem (eg. homelessness, climate change, poverty) – show them how your organization helps to solve it
  25. 25. Instead of: • Over 1 million Canadians live below the poverty line. Try: • Meet Joanne. Your donation of $40 will help her get a shelter bed this month. Instead of: • Climate change is threatening to destroy our world Try: • We help schools become more environmentally sound. Support our work.
  26. 26. TAKE ACTION • Does your communication focus too much on the big picture? • Make your fundraising appeals personal, focus on the individual stories.
  27. 27. 8. Demonstrate Impact • People want to be part of success • Show people what happens when they support your organization
  28. 28. TAKE ACTION • What difference does your organization make? Tell that story! • Tell success stories through text, images & video to inspire connection
  29. 29. 9. Matching donations work Matching deadline • Donations through CanadaHelps picked up close to the match deadline
  30. 30. TAKE ACTION • Find partners to sponsor a match donation during your next appeal • Promote the match as doubling the donor’s impact
  31. 31. 10. Don’t forget stewardship • High-volume times are not the time to forget to thank your donors • New donors expect to receive an acknowledgement of their gift
  32. 32. TAKE ACTION • Have a plan in place to contact & thank every donor who gives to your organization
  33. 33. 11. Canadians are very concerned about fraud • Canadians contacted CanadaHelps for help in identifying “legitimate” charities • Increased awareness of scams
  34. 34. TAKE ACTION • Don’t use high-pressure tactics, even during a crisis • Always display your charitable business number • Provide financial information on your website • Make sure your online donation process is secure
  36. 36. MYCHARITYCONNECTS CONFERENCE 2010 JUNE 7 – 8 | TORONTO • Two days packed with great information about online fundraising & social media for charities • Get familiar with the stuff you don’t know, moving on the stuff you do, and correctly evaluate the stuff you’ve done • Part of Net Change Week, and in collaboration with SiG@MaRS Register Today @
  37. 37. Next Webinar: Free online resources: • Information about technology “Measuring the • Video demonstrations Impact of Social • More webinars Media” • Past webinar recordings • Learning opportunities June 16, 2010 2PM – 3PM • Events (Eastern Time)
  38. 38. Question and Answer You can hear us, but we can’t hear you Ask questions here Ask away!
  39. 39. Thank you for attending! Webinar slides and recording will be up on: Check out for more resources! Questions, feedback, comments? Email us at: