Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships


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GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.

Join Network for Good to learn about trends in corporate-cause partnerships and the 5 must-have components of awesome and effective cross-sector alliances. These tips will help your collaborations drive impact this #GivingTuesday - and all the Tuesdays after that.

Speaker Information:
Kate Olsen is Vice President of Strategic Projects at Network for Good, a leading digital giving platform in the U.S. Kate executes corporate strategy and growth initiatives and spearheads thought leadership for the enterprise team, helping companies extend the reach of their cause-related initiatives and better engage with nonprofits, consumers and employees through charitable giving.

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Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships

  1. 1. Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships
  2. 2. TODAY’S PRESENTER Kate Olsen Vice President of Strategic Projects Network For Good
  3. 3. WEBINAR REMINDERS • You can hear us, but we can’t hear you • Have questions? Type questions in the Questions Log • Turn up your computer’s volume • For the best webinar experience, close all other applications • Webinar slides will be shared
  4. 4. WHAT IS CANADAHELPS? • A public charitable foundation and registered charity • Through, anyone can donate to any registered Canadian charity online • We have facilitated over $345 million in charitable donations online since our launch in 2000 • 14,000 charities use us to collect donations and fundraise online • Over 800,000 Canadians have donated through CanadaHelps • For donors, CanadaHelps is a one-stop-shop for giving For charities, CanadaHelps is an online fundraising solution that is affordable, easy and secure WELCOME TO GIVING MADE SIMPLE!
  5. 5. #GivingTuesdayCa • A national NEW day of giving on the Tuesday following Black Friday and Cyber Monday – Dec 3, 2013 • Celebrates and encourages giving back in ways that support charities • Partners create and commit to a project then help spread the word to their networks – online and offline • Over 450 partners so far! #GivingTuesdayCa
  6. 6. Team Up for Tuesday 5 Steps to Awesome Corporate-Cause Partnerships Kate Olsen @Kate4Good
  7. 7. Many reasons to partner 1. More resources 2. Attention and audience 3. New ideas and approaches 4. Skills and knowledge building 5. Achieve more impact Start small. Think: Pilot.
  8. 8. Many reasons not to partner 1. Support comes with strings 2. You don’t trust your partner 3. Goals conflict or are unclear 4. Partnership takes you off mission Look before you leap.
  9. 9. Corporate-Cause partnerships are evolving So last century Grants to nonprofits the CEO cares about Joining the new millennium Philanthropic priorities siloed in the corporate foundation Today & beyond Philanthropic programs tied to business values and priorities Cross-sector collaboration and joint ventures
  10. 10. Companies seek to partner in many different ways High Volunteer Programs Matching Grants Joint Ventures Pro Bono Cause Marketing Cause Branding Low High Investment ($, people, resources) Community Grants Low Sponsorship Complexity
  11. 11. Partnerships: one size does not fit all High Low High Investment Low Complexity
  12. 12. 5 steps to create awesome partnerships 1. Seek mission and values alignment 2. Leverage complementary assets 3. Design right partnership architecture 4. Hold each other accountable 5. Measure and communicate accomplishments
  13. 13. 1. Alignment
  14. 14. Luna & Breast Cancer Foundation make sense
  15. 15. KFC & Juvenile Diabetes Research Foundation do not
  16. 16. 2. Assets
  17. 17. Crowdfunding partnerships are win-win-win
  18. 18. Coalitions harness attention and resources
  19. 19. 3. Architecture
  20. 20. Build a relationship (ladder of engagement)
  21. 21. Leverage digital engagement Where are you active online? How can you get your supporters engaged? A few ideas • #GivingTuesday Twitter blast • Random Acts of Kindness Facebook campaign • Inspirational generosity pins on Pinterest • Kind deeds caught in the act on Instagram • Messages of hope and generosity on YouTube
  22. 22. Add incentives to drive giving Do you have a corporate sponsor that could provide matching funds for 1 day?
  23. 23. 4. Accountability
  24. 24. Show the progress to keep up momentum
  25. 25. Cultivate a conversation, spark action
  26. 26. 5. Achievements
  27. 27. Say ‘Thank you’ and show impact On behalf of everyone here at Phoenix House, we thank our friends and supporters for taking the time to acknowledge our clients’ progress and determination. As one of our clients put it, it was comforting to discover that “even people who we don’t know want us to do well.”
  28. 28. Thanks for nothing? • Study: 2 million donors to 50 nonprofits around the world. • 70% of the nonprofits didn’t send a follow-up email within one month. • 37% did not send a thank you email. eCampaigning Review Study
  29. 29. 4 parts of a good thank-you The Gold Standard 1. 2. 3. 4. Personal Tangible Emotional About the donor, not you! …and it’s done FAST I received hand-drawn thank you cards from the kids I bought a classroom microphone for. About 40 letters, most with drawings -sweet, funny, heartfelt, real. They also pointed me to where on the web I can hear their recording of "Hot Cross Buns," made with "my" microphone. --Jeff Brooks, TrueSense
  30. 30. Celebrate impact with a powerful story Go watch this video!!!
  31. 31. It’s about relationships, collaboration and execution.
  32. 32. More Charity Training
  33. 33. MYCHARITYCONNECTS Educational and training opportunities through MyCharityConnects
  34. 34. UPCOMING WEBINARS Tuesday, November 12 @ 2pm Building a successful online campaign for #GivingTuesdayCa Simren Deogun, Senior Account Manager, Stephen Thomas
  35. 35. STAY IN TOUCH 1-877-755-1595 @canadahelps