E Philanthropy Strategic Plan

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Outline of job roles and duties to present to staff. August 2009

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E Philanthropy Strategic Plan

  1. 1. E-Philanthropy Strategic Plan Lindsay Reene
  2. 2. What is E-Philanthropy? <ul><li>Purpose: Engage those affected by Alzheimer’s in the arena most convenient to them . </li></ul><ul><ul><li>Caregivers at home </li></ul></ul><ul><ul><li>Business people </li></ul></ul><ul><ul><li>Grandchildren </li></ul></ul><ul><li>Successes </li></ul>
  3. 3. <ul><li>Future Forecast: </li></ul><ul><li>Drop the “E” in E-Philanthropy </li></ul>
  4. 4. Online Giving <ul><li>Appeal to new generation </li></ul><ul><ul><li>The “Age of Plastic” </li></ul></ul><ul><ul><li>Go Green! </li></ul></ul><ul><li>ROI </li></ul><ul><ul><li>Life-long giving potential </li></ul></ul><ul><ul><li>Personal wealth increases over time </li></ul></ul><ul><ul><li>Engage early with small barrier to entry </li></ul></ul><ul><li>Distribution at Memory Walks </li></ul>
  5. 5. E-Marketing <ul><li>Why? Provide encouragement and resources to motivate ongoing participants to give to the cause. </li></ul><ul><li>Memory Walk e-blasts </li></ul><ul><li>Team Week </li></ul><ul><li>Augusta example </li></ul>
  6. 6. Kintera Database Management <ul><li>Provide resources for incoming staff </li></ul><ul><ul><li>Access </li></ul></ul><ul><ul><li>Trainings </li></ul></ul><ul><ul><li>Toolbox … Toolbox … Toolbox ! </li></ul></ul><ul><ul><li>Limits of Kintera Girl </li></ul></ul><ul><li>Assist participants in utilizing Kintera </li></ul><ul><li>Monthly Kintera donation reports </li></ul>
  7. 7. Social Media – Why? <ul><li>Create an empowered and informed </li></ul><ul><li>online community of Alzheimer’s </li></ul><ul><li>Association supporters </li></ul>
  8. 8. Social Media – Where? <ul><li>Facebook Fan page </li></ul><ul><ul><li>Real-time updates </li></ul></ul><ul><ul><li>Post conversations </li></ul></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Google Alerts </li></ul>
  9. 9. Call To Action Share YOUR Resources… <ul><li>Recent articles </li></ul><ul><li>Local fundraisers </li></ul><ul><li>Community events </li></ul>
  10. 10. Call To Action Invite Others to … <ul><li>Facebook </li></ul><ul><ul><li>Join Fan page (Board) </li></ul></ul><ul><ul><li>Post to profile </li></ul></ul><ul><ul><li>Share with friends </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Follow us </li></ul></ul><ul><ul><li>Talk to us by typing @AlzGA </li></ul></ul><ul><li>Subscribe to newsletter </li></ul>
  11. 11. Going Forward …
  12. 12. Online Strategy Development <ul><li>Online Fundraising Training </li></ul><ul><ul><li>Survey Results </li></ul></ul><ul><ul><li>Training Types </li></ul></ul><ul><ul><li>Roles </li></ul></ul><ul><li>MW Homepage Management </li></ul><ul><li>Website Interactivity </li></ul>
  13. 13. We are all here In Honor of those who can’t be here alongside us.

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