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1. Understanding Television and
Film Industries
Unit 8, Task 1
By Talia Vachman and Sonia Filipa
Soares-Eusebio

2. THE WALT DISNEY COMPANY
- OWNERSHIP -
The Walt Disney Company, commonly referred to as ‘Disney’ is a mass media
entertainment conglomerate founded by brothers Walt and Roy O.Disney in October 1923.
On July 8th 2005, Walt Disney's nephew, Roy E. Disney, came to the company as a
consultant and as non-voting director emeritus but died from cancer in 2009 and was the
last of the Disney family bloodline to have an active role in the company.
The Walt Disney Company is a Public Limited Company. This means minimum capital
requirements are needed and shares offered to the public are subject to conditions of
limited liability. Its securities are traded on a stock exchange and can be bought and sold
by anyone and its financial position must be openly available to see in order for one to
determine its value.

3. Ownership in Disney
Disney is currently run by Robert or ‘Bob’ Igei who came to succeed Michael
Eisner in 2005. Andy Bird (Chairman), Bob Chapek and Alan Braverman and
others also have roles in the company that are very important in helping keep
things on track, but Igei is the chief leader.
Robert Igei he is the Chairman and Chief Executive Officer of the company who
owns about 1 per cent of the company. As Chairman and CEO, Mr. Iger is the
chief organiser of one of the world’s largest media companies. His job is to
ensure that the company runs smoothly. However, though he runs it, there are
many shareholders that also have major roles in the leadership of Disney as they
each own a part of the company, and so he is not the sole leader of the
company.

4. Another important leader of the company is Christina M. Mccarthy, who is the
company’s Senior Executive Vice President and Chief Financial Officer since
June 2015 and oversees the company’s worldwide finance organization, investor
relations, corporate planning, enterprise controllership, tax, treasury, real estate,
risk management, and more. She is only one among many others who run the
company and ensure that all units related to the company run smoothly.

5. DISNEY
- FUNDING -
The funds a company acquires is essential to the company as more funding
means better business and gives way for new opportunities for the company to
grow and prosper. To do this, one must promote the company to a widespread
audience. The Walt Disney Company operates through four main business units
or "business segments" through which it receives its funding;

6. The Walt Disney Studios - This provides the films that they produce, from animation
to live action, Hybrids of both and more. Examples include the animation ‘Snow White
and the Seven Dwarfs’ (1938), ‘Alice in Wonderland’ (1951), the live action film ‘Emil
and the Detectives’ (1964), and the hybrid film ‘Mary Poppins’ (1964). The Walt Disney
Studios also include any music produced for the films including theatre productions
produced in the company’s name. ‘Beauty and the Beast’ from 1994 and ‘Aladdin’
(2014) are example of stage productions from the company - a division of Disney
Theatrical Group, led by Thomas Schumacher.

7. Some examples of films
produced by the Walt Disney
Studios segment and the total
revenue they received in 2016
worldwide.

8. Parks and Resorts - This features all of the company's theme parks, a cruise line, and
other travel-related assets.
Officially ‘Walt Disney Parks and Resorts Worldwide, Inc.’
"Inc." is the abbreviation for incorporated. A corporation is a separate legal entity from the
person/people forming it. Directors buy shares in the business and have the responsibility
for its operation.
The Parks and Resorts are beneficial to the company as it means people are actively and
publicly using their company, meaning that their name will reach wider audiences. The
idea of a theme park for example, was so popular that it has spread to Tokyo, Paris, Hong
Kong, and more, making a total of 11 theme parks around the world, ensuring it reaches a
vast majority and making great funding for the company.

9. Media Networks - This is the company’s television related networks. Walt Disney
Television productions are broadcast mainly on the following:
- Disney Channel
- Playhouse Disney
- Toon Disney
- ABC
These came about to promote the company, in particular through using
characters in the films they produced. Films like Lilo and Stitch were so popular
the company felt that they could profit by making a TV show of them as their
audiences would be interested in watching it. This soon spread to many different
shows, some focused on characters already introduced by the company and
Services and Funding

10. Services and Funding
These channels are shown for various target audiences in order to reach the
most audiences and spread to wider viewing. The Disney Channel for example,
is targeted for tweens and young teens whereas the Playhouse channel is for
younger audiences of toddlers and young kids.
The fact that they have services on so many different platforms and target
various audiences means that they are more widespread and are able to appeal
to all types of audiences. Clothes for both children and adults, and radio
channels, and TV shows and video games, enable them to reach everyone
through various channels, promoting themselves through these products and
promoting the characters of their various products, like Mickey Mouse, Hannah
Montana, etc.

11. Disney's biggest business segments, including its TV business, its theme park
business and its feature film business, accounted for roughly 89% of its revenue
in 2014.

12. Here is a chart
From 2012 -13
describing the
income made by
the various
segments used
in Disney:

13. Products and Services
Lastly, they have a Disney Consumer Products and Interactive Media unit, the
Chairman of which is James Pitaro. This is probably the biggest segment used in
funding the company, as it provides all the toys, clothing, and other Disney
merchandise as well as Disney's Internet, mobile, social media, virtual worlds,
and computer games operations.

14. Synergy in Disney
Synergy is the spreading of a brand through different platforms. Synergy is the
most effective way a conglomerate company like Disney can advertise its
products across multiple platforms in order to attain a large audience and
successful sale production. For such a massive company like Disney, it’s very
easy for them to use synergy, especially in today’s media. Disney uses synergy
across many platforms
Disney was one of the first ever companies to use synergy, starting in the 1930’s.
Mickey Mouse is a major example of this as the character was the first to be
used in the making of various products such as lunch boxes to promote the
character and company. This was useful as it attained a bigger audience and
therefore, make more profit and gain popularity.

15. Synergy in Disney
Disney owns other large companies such as Marvel Entertainment, LLC and
ESPN, Inc. as well as Pixar, Touchstone Pictures and more.
Marvel is known for its development of fictional characters, including Spider-
Man, Captain America, Tony Stark/Iron Man and more and when Disney acquired
Marvel, it was also given the rights to more than 5,000 of its characters in 2009
and Marvel Entertainment's subsidiaries include Marvel Studios, Marvel
animation and Marvel Comics, and so any productions made by them are gained
by Disney.
An example of how Disney uses Synergy through Marvel is through The
Avengers, developed by Marvel in 2010. Disney decided to use ESPN (which they
also own) to promote the movie’s release by advertising it on the cover of the
magazine. This was done to attract a bigger audience in the sports world for The
Avengers.

16. Posters made to appeal to sports fans
in addition to Marvel Comic fans

17. The Avengers became very popular with audiences and continues to grow in
popularity.
The release of the films ‘Iron Man,’ ‘Captain America,’ ‘Thor’ and more has helped
to expand the franchise and reach wider audiences, beyond its primary ones.
Disney has used various platforms in relation to The Avengers, including retailers
globally, mobile and TV channels such as ‘Hulk and the Agents of S.M.A.S.H.’ to
promote Marvel’s Avengers.

19. OTHER EXAMPLES OF SYNERGY IN DISNEY
Toy Story:
Disney released a video game called ‘Toy Story 3: The Video Game’ prior to the release of
the third movie of the Toy Story franchise and featured the first two films and a sneak peak
of the third film on Disney Channel prior to release in dedication to ‘Toy Story Day’
Pirates of The Caribbean:
‘The Pirates of The Caribbean’ movies are actually based on a Disney ride from Disneyland
(1967). Disney made a movie from the Disney ride, and then advertised it by using a Disney
owned company. ABC news, a company also owned by Disney did an interview with
Johnny Depp, the main actor of the film him, talking about the release of the second
movie, as many people don’t know this, ABC news can praise the film more than Disney
can in a way that seems less biased. This is another example of Synergy.

20. Books, video games and merchandise such as posters, shirts, costumes and
more have been produced in relation to Pirates of the Caribbean.
As of October 2016, Pirates of the Caribbean attractions can be found at five
Disney theme parks. The spin-off films created in relation to the rides have
resulted in over US$ 3.7 billion worldwide as of January 2015, putting the film
franchise 11th in the list of all-time highest producing franchises and film series.

22. Disney’s Subsidiaries
Walt Disney owns many other big companies, also known as Disney’s
subsidiaries. This is very good for the mother company - in this case Disney -
because it can provide large profit as they receive shares of the revenue made
based on the funding the smaller company received from the bigger company
buying them plus interest.
As mentioned before, Disney owns Marvel Studios and Entertainment, Pixar, ABC
(American Broadcasting Company), ESPN Radio, Touchstone Pictures,
Hollywood Records and any other Network relating to Disney’s name. (e.g Disney
Music Group, Disney Studios Motion Picture, etc.) and more!

23. BBC company ownership
The BBC (better known as the British Broadcasting Corporation) was founded in 18
October 1922. it is not a private television industry as it is technically owned by the public
as they have been paying the licence fee to watch or record live tv programmes. Though
this is true the people are not running the BBC it is a government run industry this is so
that their are rules and codes of conduct in place to keep it in line.
However, there is an extra regulator in place to run the BBC full time. This is called the
“BBC trust” it began in 2007 on the 1st January around ten years ago and has recently
been closed in 2017 on the 2nd April. The BBC trust was made to get the best out of the
BBC for licence fee payers, in doing so it gives the BBC a strategic direction. The bbc is
now regulated by ofcom.

24. BBC ownership
Though the BBC is owned by the British people as they
pay the majority of the licence fee that is keeping the BBC
funded and running, it’s a government run business as
they had to have rules in place and so an agreement was
established for the BBC to continue, the chairman of the
BBC is Sir David Clementi as they had to have someone
running and looking after the position in their place, when
last asked the BBC was said to have had 20,916 people
working between this time frame 2015/16.
Sir David Clementi

25. BBC- Royal Charter
The BBC has had a total of 7 royal charters over the past 10 years, The first Charter set out the way in which the
BBC would be governed and regulated. The first Charter ran for 10 years from 1 January 1927 it was used as a
source to recognise the BBC as an instrument of entertainment, education and information.
The public benefits from the service of the BBC as they set out six public purposes in their agreement:
1. Sustaining citizenship and civil society
2. Promoting education and learning
3. Stimulating creativity and cultural excellence
4. Representing the UK, its nations, regions and communities
5. Bringing the UK to the world and the world to the UK
6. Delivering to the public benefit of emerging communications technologies and services

26. How the BBC is funded
The BBC has a 2013/14 annual report in which its
total income was in the range of £5 billion (£5.066
billion to be accurate), if we were to break down this
income into the parties that funded individually we find
that around £3.726 billion is licence fees collected
from householders; another £1.023 billion comes from
the BBC’s commercial businesses etc.
I’ve found that the licence fee has recently gained
negative criticism because they found that this was an
age of multi-streaming and multi-channel availability
so the licence fee has grown to become extremely
inappropriate.

27. Funding from the commercial service’s
Funding for the BBC comes from the profits from
the BBC's commercial services to businesses,
the consumers of products such as ‘Doctor Who’
a famous BBC TV show helps fund our public
services.
They fund them by investing in things such as
commercialising and showcasing BBC content
all around the world, in a way that stays
consistent with the standards and values that the
BBC take into consideration they gain up to
£1.023 billion due to this funding.

28. Services in BBC
The BBC offers twenty-five public services in the uk. There are 8 television
channels, 16 radio stations and an online red button interactive service. These
services are owned and governed by the BBC trust, they control each uk public
service using a published service licence.
The BBC Trust monitors the services and is in charge of considering proposals
from the BBC’s Executive in regards to services changing or new services being
added they are suppose to assess if these proposals are suitable.
The Trust has to review its services each five years because all BBC
programmes and services are required to comply with BBC editorial guidelines.

29. Synergy in the BBC
For an example of synergy in the BBC we have the
television series ‘Doctor Who’ in which they released
the brand on multiple different platforms such as
video games an example being the image in the right
hand corner of the title page of a recent Doctor Who
video game (game maker).
The doctor who movie’s such as ‘ The day of the
doctor’ expanded the brand further adding on more
this movie came out in 2013 and since then has added
more to the BBC brand as they were asked to make
books and spin-offs to keep the brand alive and
entertaining as ever. This has gained them more
funding and a larger target audience for their product.
Doctor who video game
Doctor Who movie
“The day of the doctor”

30. BBC’s subsidiaries
the BBC operates multiple subordinate
companies however: BBC Worldwide, BBC
Studios, BBC Studioworks and BBC Global
News are the main four commercial
subsidiaries.
A quarter of the BBC’s revenue’s come from
their commercial arm BBC worldwide Ltd, it
also distributes the BBC's international 24-
hour English-language news services from
BBC.com and BBC world news.

31. BBC Studios
The BBC Studios is a division of the BBC, which was recently certified in 2015
and soon after launched itself as an independent operating company in the year
2017. This channel brings together the majority of the former BBC television
division’s in-house production departments; such as Comedy, Drama (they’ve
both been combined as scripted in the new division), Entertainment, Music and
Events as well as the factual division.

32. BBC worldwide
The BBC Worldwide Ltd. is a subordinate commercial subsidiary of the BBC , it
was made from it’s predecessor the BBC Enterprise which in 1995 was
terminated. The BBC worldwide company assesses the bbc brands, selling the
BBC and other british programming for abroad broadcasting with an aim to
supplement the income received by the BBC through the licence fee.
In between 2013/14, the BBC Worldwide was able to generate headline profits of
£157.4m that being said the headline sales of £1,042.3m were great and so they
payed the BBC £173.8m as a return.

33. BBC world news
The BBC World news is an international news and current affairs television
channel from the BBC. It has a large daily audience view, out of the BBC
channels with an estimated 76 million viewers weekly, part of the 265 million
users is estimated by the BBC’s four main international news service’s

34. BBC Studio Works
The BBC Studioworks limited, formerly known as the BBC Studios and Post
Production Ltd is a secondary commercial subsidiary for the BBC, they provide
television studios as well as the post production and the related services to the
market.
It works with broadcasters and production companies, making award-winning
content for the for the BBC, ITV, Channel 4 , Channel 5, Sky, Endemol shine and
last but not least the FremantleMedia. Titles ranged from deal or no deal and a
league of their own , to the famous Eastenders and to end off the hit show strictly
come dancing.