4. Ownership
Robert A. Iger is the head of disney, Robert took control of Disney is 2006. All Robert wants is to make the best progress for the
company there are many shareholders who are involved disneyland. Robert A. Iger is the Chairman and Chief Executive Officer
of The Walt Disney Company. As Chairman and CEO, Mr. Iger is the steward of one of the world's largest media companies and
some of the most respected and the one of the most loved place around the world it makes so much money as it’s a very famous
company. Disney is currently owned by shareholders which means that it’s owned by more than one person it’s a massive
company so it needs to be owned my more as it needs a lot of money to be spend on it. Brother Roy Disney retired after the
creation of Walt Disney World as it was getting very hard for him his brother walt disney died in 1966, Disney was diagnosed
with lung cancer. Alan Braveman was named excuetive vice president and general counsel of the Walt Disney company in 2003
who is a big part of disney.
Disney was founded on October 16, 1923 – by brothers walt Disney and Roy. o. Disney– as the Disney Brothers Cartoon Studio,
and established itself as a leader in the American animation industry before diversifying into live-action film production,
television, and theme parks.
5.
6. Ownership means where some companies are privately owned between
shareholders, there are some directors that build up together to put together an
idea for the company. The walt disney company is owned by shareholders,
although bbc is for the public and owned by the public where you have to pay for
things to see bbc.
7. Funding
Disneyland is a huge company one of the biggest in the world Disney have so much merchandise such as t-shirts, lunch boxes, books,
magazines, cartoon programmes and much more. It’s really important to have lots of merchandise on your side because lots of people get
really interested in buying things especially for their kids. Mickey mouse is a massive part of disney it’s the reason why disney became
where it is today. Its an amazing place with so many things to do. Mickey Mouse is a funny cartoon character and the official mascot of
Disney mickey mouse is the reason why people love disney. Mickey mouse is the reason for merchandise because mickey mouse started on
everything once it was shown on a t-shirt companies were entertained so they started to get involved and share it around by asking disney
if other companies can sell merchandise as they would think it would make good money. He was created by Walt disney and Ub lwerks at
the walt disney studios in 1928. A mouse who typically wears red shorts, large yellow shoes, and white gloves, Mickey has become one of
the world's most recognizable characters. For most big companies merchandise is really important to firstly entertain people and to make
lots of money.
Pixar Disney's largest single shareholder at the time. Pixar is best known for CGI-animated feature films created with renderman, Pixar's
own implementation of the industry standard renderman image rendering application programming interface,used to generate high-quality
images. Many of Pixar's films have been nominated for the Academy award for best animated feature since its inauguration in 2001.
Disney join the recycling world by having their customers recycle their merchnadise bags which cant be used again. Disney have also helped
the environment and the animals living in the world Disney have donated over 30 million dollars to help as many animals as they can to
keep them going and living a great life. Disney have many contributers such as theme parks, cruise ships, and hotel/resort. Disney is just an
all round well known company most likely the biggest in the world.
8. Synergy
Synergy is when you release a brand to a different platform. Marvel is owned by disney. Hulk, capitan america, thor, spider man,
iron man every single character is a marvel character. Marvel is so famous so they decided to make a film called the avengers
which is a film that includes all the marvel characters against a villain. There are so many magazines,comics and books about
marvel because it’s very entertaining. They have also had video games with marvel characters. Since the release of marvel, iron
man, the incredible hulk, captain america and thor films the original five year plan has focused on slowly building the avengers
franchise character by character into a dominant year round boys brand that also has the potential to expand beyond its core
audience it started with one movie one character one has now expanded into a spectrum content and merchandise that includes
television which includes television and publishing.
On august 31,2009, the Walt Disney company announced a deal to acquire Marvel entertainment for $4.24 billion, with marvel
shareholders to receive ÂŁ30 and approximately 0.745 disney shares for each share of marvel they own. Disney then had more
target audiences because they had marvel comics/magazines and they had the disney characters so the target audience became
bigger and bigger. Which meant a lot more money. Marvel is a massive business and because avengers involved a few of
the really big characters. Magazines use pictures of the marvel characters to release the avengers across different brands.
11. subsidiaries
Subsidiaries means when a huge company buy other companies that make a lot of money or if they buy company’s it will make
their company bigger because it will have others to build there’s up. Disney have bought some companies, such as Marvel, Pixar,
the Walt Disney company etc. Disney had their own animation company which is a really important company to own. Animation is
the reason why disney are who they are today because Mickey mouse is animated.
Subsidiaries are really important because it reduces competition, pixar are the biggest animation studio in the world which then
means that disney and pixar suit together well as a public wide company. Subsidiaries are cheaper for the mother company
because if they already have a huge company/brand with techniques and if its very well known then you wouldn't need to buy
another company. Pixar helped disney be put together with their animation so it was easy for Disney to buy pixar instead of
making a new animation company. The Pixar production logo is a sequence that appears at the beginning and end of most pixar
productions movies, and features a playful desk lamp. The 1986 short film Luxo, Jr. is the
source of the small hopping desk lamp included in Pixar's logo. The main subsidiary
companies are radio disney, disney ABC television group, marvel entertainment, pixar
animation studios, ESPN inc etc these are some of the subsidiaries that are really big
companies that interact with disney.
12. Products and services
Disney have produced Disney channel which is only aimed at children because it’s very fake, sarcastic and entertaining for
children as they show mainly children acting. Disney have also produced marvel which holds Hulk, capitan america, thor, spider
man, iron man these characters became huge for the world and merchandise the amount of money that was made because of all
the toys and digital games that were made. Marvel films are usually aimed at a mix of genders but it’s also a mixture of age
groups. As disney have lots of products and services it means that they have a big range of people to look for. There are different
target audience and different genders which means they have a wider range. This then means that Disney get more money and
even profit. As Disney have a wider range it’s better for the company because if they aimed at a specific gender and target
audience not enough money would be made. When they start with finding their brand name and why they have made it, people
start to forget about the things that were made ages ago and are interested in the new things. Money is the most important thing
for Disney to make lots more new things to come and they make lots of profit because they are such a famous company and they
have many services involved with them. Disney consumer products , they create merchandise that ranges from clothing,toys,
home decor, books and magazines, food and drinks, stationary, digital games all of these things make such good money. Products
are really important to boost the company and for the public to see who they really are.
15. Ownership
BBC is not like any other private enterprise as the ownership is on the customers (public) themselves as
they need to pay a licence in order to watch BBC programmes. The government runs the BBC for the
public and to make sure that the firm works properly the government also created the BBC trust which is
an extra regulator body that makes sure BBC follows the main rules, but seen as the BBC trust was not
doing it’s job properly Ofcom decided to come into place and remove BBC trust, this has changed from
April 2017.
The rules the BBC has to follow are part of a royal charter which includes 3 rules:
1. Inform
2. Entertain
3. Educate
16. Ownership
The rules from the royal chart have to be respected by the BBC and they represent what the consumers
should get from consuming BBC’ s products.
Other owners can be considered the shareholders who own a big part of the company and the major
shareholder and chairman of BBC would be David Clementi who is the chief governor whereas the
director general is Tony Hall. Clementi and other trustees do not relate to the BBC’ s executive board
which is governed by the BBC’ s executive head and editor.
17. Funding
The business is funded principally by an annual
television licence fee which is charged to all British
households and people who want to use BBC’s products
and services, companies, and organisations using any
type of equipment to receive or record live television
broadcasts.
Around a quarter of BBC’ revenues come from its
commercial arm BBC Worldwide Ltd, which sells BBC
programmes and services internationally and also
distributes the BBC's international 24-hour
English-language news services BBC World News, and
from BBC.com, provided by BBC Global News Ltd.
Part of the income also comes from selling various
merchandise, magazines and other printed media
products, in addition to that BBC also sells formats
where they sell their ideas to someone who then takes
them and makes changes and then publishes them with
the changes added.
By selling formats BBC can charge the
buyer a fee that he has to pay constantly or
in overtime or only once, depending on the
contract.
18. Funding
For funding there are also Digital products which in this case, for BBC, include the selling of
whole Tv series on the BBC store as well as on shops where you can buy CDs and DVDs or Blu
Rays of specific programmes. An example of a product that has been “sold” to another company
is Doctor Who who on 2013 had its rights being bought by a company named Hulu who then was
able to broadcast it in the US.
Examples of product placement can be easily
found in Tv series such as EastEnders and
generally cars are the easiest way to represent
product placement in a Tv series/films, this
screenshot for example is taken from
EastEnders (18/05/2017) and in this scene we
can clearly see the logo of the car on its back
which advertises “Peugeot”.
Product placement is another massive media marketing that takes place in many digital products
and it involves advertising another brand in within a product by having specific products or logos
of the other businesses into your products.
19. Synergy
Synergy is releasing a brand across different platforms which increases
the brand image as well as the amount of target audience the company
can reach out to which leads to more sales as if a brand is successful,
then selling it in to multiple platforms will increase the profit that the
business will make.
The BBC owns the largest radio network that operates in the UK and it
uses synergy in a variety of ways, for example by offering a variety of apps
such as the BBC news app,which are available on various devices such
as Apple and Android products. Another example of synergy could be Top
gear which is a BBC show and BBC synergies with BBC worldwide who in
turn synergies with the BBC shop(which is owned by worldwide).The
outcome to this is that the BBC is able to create merchandise without the
need of an outside company as it released a product into different media
platforms so that consumers can reach and consume the product in
multiple ways.
20. Synergy
A product that had a lot of synergy use was “Doctor Who” who after its success, got released in a wider
range of platforms as well as in the shape of DVDs, t-shirts, and general merchandise to increase its
image and the awareness of the existence of this product to its consumers, this also led the company
(BBC) manage to extend the life of this product (Doctor Who) avoiding having to create a new one as by
releasing the same brand across different platforms (which takes less money than creating a new one) led
the decline process of the product being put more forward in time. Also the use of synergy in this case
allowed BBC to expand and broaden the sales of the product Doctor Who giving the firm extra sales and
revenue.
21. Subsidiaries
Subsidiaries of businesses are “derivant” of main businesses which have been bought or created by the
main one to eliminate competition in the market or to work better in the media market segment so that
different companies can work in different niche sectors.
These are just some of the subsidiaries of BBC
BBC News - BBC Weather - BBC Worldwide - BBC Scotland - BBC Films - BBC Philharmonic - BBC
Symphony Orchestra - BBC Studioworks - BBC Yorkshire - BBC Records - BBC Media Action…
Their existence could also be due to the fact that BBC wanted different channels to focus and specialize in
different fields.
For instance, by taking a look at BBC Weather, which is now part of BBC News, we can say that BBC
Weather is in charge of preparing and broadcasting weather forecasts and it has been created to expand
the content BBC can produce as it wants also to be recognised for its variety of production and this also
satisfies more the people who pay for the TV license as they feel more rewarded for what they are paying
for as they get a good variety of digital products to consume.
22. Products and services
There is a difference between what product and services are: products are the actual good consumers
consume, whereas services are being used by the audience to get to the product they want to consume.
BBC World is an example of a service that people use, this is the world's largest international broadcaster,
that broadcasts radio and television news, speech and discussions in 29 languages to many parts of the
world on analogue and digital shortwave platforms, Internet streaming, podcasting, satellite, DAB, FM and
MW relays. The website itself provides the digital content people want to consume which are the
products/goods and an example of a product would be the episodes from “Sportsworld”, so the audience
goes on the services provider to get the products they want to consume and in this case we are talking
about radio recordings: http://www.bbc.co.uk/radio/player/bbc_world_service
Another example of a BBC subsidiary is CBBC which is dedicated to the younger part of the society as it
presents many games, shows and products for children until 14; in this instance, CBBC is the service that
provides the digital products such as Dragons - Defenders of Berk or Bottersnikes & Gumbles.
