Pitch

1. PITCH FOR
HERTSROCKMAG.
BY SAM MORRIS.

2. PURPOSE
1. Entertain
2. To show people up and coming Rock and alternate rock acts in
Hertfordshire
3. To be fit for 30-40 year olds (will come back to this later on)

3. FORM AND GENRE
1. Rock and Alternate rock due to
popularity
2. Existing fan base
3. A4
4. 30-40 pages
5. Released monthly at a price of
£3.99
6. Annual subscription of £43

4. Content
1. Will include interviews
2. Have a featured band every month
3. Will have a dark red and black colour scheme
4. Lots of images
5. Giveaways where possible
Example of a band we can use (Deep Purple)

5. Examples of Sketches
Draft of what the front cover and double
page spread could look like

6. EXAMPLES OF THE
FONTS

7. COMPETITION
1. Rock Sound
- Smaller reader base
- Local to UK
- Use “Underground” artists
2. Hertfordshire Life
- Very popular to Hertfordshire
- Talks about home and life
- Has an older reader base

8. TARGET AUDIENCE
PRIMARY TARGET AUDIENCE SECONDARY TARGET AUDIENCE
Primary Target Audience:
1. 30-40 years old
2. Males
3. Fans of rock
Secondary Target
Audience:
1. 19-30
2. Trying to find new
music

9. RESOURCES AND PERSONNEL

10. Distribution and Marketing
Marketing:
1. Social Media
2. Posters
3. Website
4. In person or by word of mouth
Distribution:
1. Supermarkets and Corner Shops
2. Subscription
3. Festivals
4. Workplaces

11. CONCLUSION
Successful?

12. Questions?