3. AO1
- Main game logo
- Black t shirt which is easy
wearable
- Artistic
- Mainstream audience, people
who play the game casually
when they have time and wont
look into it anymore than that.
- The t shirt is easily understandable by
anyone.
- Nothing too fancy.
- Doesn’t require good knowledge of the
game.
- Game themed graphic
- Grey t shirt which is easily
wearable.
- Relates to sport in the real
world.
- This t shirt is for people who
are a casual/core gamers.
- They have to know the game
to get the resemblance.
- !
- The graphic is relating to a place in the
game and turning it into a graphic that
would be used for a sporting club, etc; in
the real world.
- If the audience doesn’t like sport but likes
the style of graphics, this t shirt would be
ideal for them.
- Game themed outfit.
- Jump suit.
- In game graphics used.
- Real life brand logo on the
jump suit.
- Serious core gamers.
- Audience that invest in the
games theme for a personal
satisfaction.
- It gives people something to invest in that is
either in the game or has something to do
with it.
- Only the fewest people who love the game
will understand the logo and the jump hit
together as a bit of game merchandise.
- Game themed design.
- Black t shirt, easily wearable.
- Half text based, half graphic
based.
- Casual/Core gamers.
- People who now the game well
enough to understand the t
shirt.
- The t shirt is easily understandable by
anyone.
- Nothing too fancy.
- Makes them feel individual as not many
people have that t shirt.
- Game themed graphic
- Graphic based
- Bold
- Green, one of the games
colours.
- This t shirt is for people who
are a casual/core gamers.
- They have to know the game
to get the resemblance.
- The graphic is a simple version of an
popular enemy in the game.
- It’s a fun t shirt for people who like the look
of the enemy.
- Game themed t shirt.
- In game graphics used.
- Game’s official logo used.
- Casual gamers.
- People who enjoy the game on
a casual level.
- It gives people something to invest in that is
either in the game or has something to do
with it.
- The game is very popular and everyone will
know what the shirt is about.
These is a collection of
early app work, t shirt
research and book cover
research.
4. AO2: Freelance Rates
• There are 232,000 graphic designers in the UK and around 62,900
(28%) are freelance.
• The current average graphic design hourly freelance rate in the UK is
£20 per hour.
• Less than half of freelancers use a time tracking system, this means
that the client would have to bestow a lot of trust in the designer not
to over charge them.
• Again, less than half of freelancers don’t have a rush fee - rush fees
are good for both sides as the designer could get paid more but the
people that don’t have the rush fee don’t get pressured into more
hours and do it at the pace they are already at.
6. What Will It Consist Of?
• The wallpaper will consist of many images having
something to do with Achilles.
• Characters, text and recognisable images such as the
helmet from the app logo will be included.
• Colours will vary but they will be related to the colour
scheme in the actual game Achilles some how.
• The challenge in this project is to understand what goes
well together - that being images, colours, composition.
7. Where I Stand With Wallpapers
• We covered making wallpapers
slightly in our first year.
• It had no relevance to any other
project so we could stick whatever
we wanted on there.
• The only problem was that I couldn’t
remember how to do it as it had been
over a year.
• (First years wallpaper below)
I looked for help on the
internet, a website called
vector cove had a tutorial.
This tutorial wasn’t much help
so I went on and found a
terrific sight called red bubble.
The tutorial showed me
through the steps and
reminded me on what I had to
do.
9. First Wallpaper
My Reaction:
• I like the first attempt, nothing too fancy.
• Colours work well together, browns, reds,
greys mix well with the white background.
• Looks too simple, a bit like cheap
wrapping paper too.
Clients Reaction:
• To many grey colours, needs something
else like a background change.
• Helmet is most recurrent theme, mix it up
a bit.
• Text shows off Greek theme which is good.
10. Next Step..
• The client told me that the white background isn’t
effective especially when there is a lot of grey on top of it
making it a “dull mix” - I am going to make the
background the same colour as the background as the
app icon.
• I’m going to keep some of the greys in with the wallpaper
but with the new background they shouldn’t cause a
problem, the major helmet theme will die down a tad as
there are other areas of Achilles we can present.
• Make the text a bigger part of the wallpaper.
11. Second Wallpaper
My Reaction:
• Better use of colour in the background, brings
out colours.
• Items are blurred which is not good, technical
error.
• Use of main character instead of just the
helmet resolves the over use of helmet issue.
Clients Reaction:
• Lighter background, different shade.
• Use less assets, take rock out as it looks
confusing.
• Still have helmet structure from first attempt.
• Helmet as ‘A’ in Achilles, not so much a good
move.
12. Next Step..
• Client seemed more pleased with first wallpaper, I am
going to strip the second one down with everything that
the client didn’t like so the rocks, the background colour,
the use of the helmet as an ‘A’ and start a fresh.
• I have a good idea of what sort of style of client wants
now and having learn’t from the last two wallpapers I am
pretty sure I can nail it here.
• If I look back to the RedBubble tutorial I noticed that the
background they made isn’t as crowded as mine, maybe
that’s one of the problems - the simpler, the better.
13. Third Wallpaper
My Reaction:
• Better colour than second design.
• Everything’s in focus.
• Assets look good.
Client’s Reaction:
• Looks more connected.
• Colour complements maroon colour in helmet and
text better.
• Good not many greys as before.
• Background colour could go a shade lighter.
• Assets could be smaller.
!
14. Next Step..
• I’ve leant how to compose my assets in the grid which I
position everything in, where as before I thought I had to
fill every gap but now I know gaps are necessary.
• I don’t need to arrange the assets again, only make them
smaller.
• Look into similar shades around the colour I am using at
the moment for the background.
• Make sure the new background shade still complements
the maroon and grey colours.
15. Final Wallpaper
• I’ve taken the clients feedback on the
third wallpaper in and come back
with this. Most of the comments on
the third wallpaper were positive
which only allowed me to adjust small
details in the design.
• Adjustments consist of a background
colour change and resizing the assets
to complement the size of the page.
• The process has shown me what
works and how to improve on my first
design, the first design is linked to my
final design a lot.
• This wallpaper opens up promotional
and advertising possibilities for
Achilles.
17. The Plan
• To create a graphic involving my game assets to create a
web banner.
• Show evidence of the graphic in a working progress.
• Get feedback, reflect and redesign graphic.
• Research other games stickers and banners to see if it
helps my work.
18. Where I Stand With Banners
• Over the year of doing the diploma I have used
Photoshop and Illustrator many times and am familiar with
how to use them both effectively.
• Creating banners will demand a way of making it look
good and effective so it stands out to possible customers,
this is what I need to research.
• I already know that banners are a key part of direct
marketing and that it leads to sales directly with just a
click, therefore it has to look as good as it can to be
effective.
19. Banner Examples
• These examples are all online
advertisement but vary in what
they advertise.
• Some advertise websites, some
apps, some games.
• You can see that the app store
advertisements (destiny island &
wanderlust), have a certain way
of presenting their app or game
- keeping up with the trend.
• Web advertisements are quite
glossy and a bit tacky, they
make you not want to click on it.
20. App Banner’s Close
Up
• If we take a closer look into app advertisements,
most of them are similar - they have a clean
theme to them.
• Fan Area and Magic Direct both have mute
simple backgrounds to bring out the typography
- they both have empty space within the box.
• The Surf Reporter App does this differently, they
have filled the space with different texts, a
themed character and a large iPhone - this sort
of ad makes you not want to click on it as it
doesn’t look professional and is most likely a
waste of time.
• The Go Mobile skyscraper ad is a cross between
the two, it keeps spacing and a similar colour
scheme like the one above it but at the same
time uses the wrong text and doesn’t have a
‘Available on the App Store’ logo.
• The ‘Available on the App Store’ logo makes the
ad look professional, it’s all about the positioning
of it as well.
21. First Banner Ad
My Reaction:
• Good first start, taken in simple ideas from the app
ads I looked at.
• Composition is good, spacing and positioning is
key in this task.
• Black and white image (expect from phone screens)
to start with, makes it easier to concentrate on the
composition.
Client Reaction:
• Framing between top of ad and phone doesn't
match framing between bottom of ad and app store
icon.
• Try having phones next to each other rather than
overlap.
• Change slogan to something else.
• First phone covers main character, try switch.
22. Pushing On..
• I’m going to work on framing everything a lot more, by
reducing the size of the app name and the icon.
• Change the black and white background and text to
colour.
• Try new things with the iPhones, maybe add another
phone or change the screens around.
• Work on a new slogan or have something else there
instead.
23. Second Banner Ad’s
My Reaction:
• I think the second lot of banners are better
than the first lot, especially with colour.
• The use of three phones instead of two is
effective as it uses more of the page.
• I am in the middle about the text telling
them to download instead of the icon.
Clients Reaction:
• Use of assets are good.
• Look’s like an iPhone wallpaper rather than
the game.
24. Pushing Further..
• The clients reaction wasn’t as good as I hoped, they felt
that the phone screens doesn't show the game off
enough.
• I need to include gameplay or assets in a certain way to
make it look like a game.
• I might swap around colours to bring it out a lot more.
25. Third Banner Ad
My Reaction:
• Defiantly included in game screen shots including
gameplay and a splash screen.
• Kept the colour scheme going but changed the light
background to a maroon colour, same colour as the
helmet.
• Kept the 3 phone positions the same, I removed one and
made the other landscape but it didn't work.
Clients Reaction:
• Good I put the text instead of app store logo.
• Colour work.
• Gameplay works.
• Looks clean and professional.
• Maybe add another screen shot rather than splash
screen.
• Adjust assets to add slogan.
26. Pushing Further Again..
• The overall feedback from the client was good, much
better that the previous designs.
• I agree with the change of the third phone from the
splash screen to another gameplay shot, it would make it
look a lot better.
• I think a slogan would give it a bit of life, attract attention
of the audience.
27. Final Image
• Myself and the client are very
happy with the final ad.
• It shows Achilles in a modern app
advertising way and shows it for
what it is - 2D pixelated
platformer.
• This style and format of this ad will
carry over in other sorts of web
advertisement like skyscrapers,
square pop ups and full banners.
• You can see the skyscraper
example next to the main banner
in this presentation; same style to
not confuse customers.
29. Top 5 Tips For
Making An App Icon
1) Use complementary colours e.g. blue and orange.
2) Make it simple, simple doesn’t confuse you.
3) Try not to use text, the icon is a visual
representation of words.
4) Stand out from the crowd.
5) Don’t worry too much about details, no one will
notice.
30. iPhone Screen Of
Target Market
This is the iPhone screen of the
average target market for Achilles;
the target market is early teens and
before, this is the stage where social
media comes into their lives more and
only the cheap or free games have a place
on their phone.
I’ve included a lot of social media
apps because during the early teenage
years, teenagers and kids start to
connect with their friends and
the internet.
Facebook and Facebook messenger are
included because that’s the basic
social media app to have.
Vine and YouTube are involved as
videos have never been more popular
across all ages, they are all top
social media apps.
What’s App is there
because kids tend to
have small contracts,
this app allows them
to text and send
media for free.
Snapchat is allows people
to send instant photos
for free. Very popular.
Skype allows
people
to call and
chat to
anyone for
free.
Instagram
allows you to
share photo’s
with anyone
that follows
you, young
teens
love this.
Games like Flappy Bird
are free and would of
ended up on here
through
the addictive viral
period
it went through,
globally.
Zombie Lite and
Talking Tom
are free and fun
apps, Tom copies
your voice and says
it in a higher
pitch and Zombies
Lite is a trial
version of an
arcade game.
The free music app allows
people to download music straight
from the internet to their phone.
Racing and Doodle
Jump are paid games,
but the average consumer
wouldn’t have many.
Temple Run is a free game that went viral.
34. Action Plan For Best
Icon
I chose this design as I believe icons
should be simple and clear so people can
remember them and spot them out easily,
this logo is that.
!
My improvements I need to make are:
!
- Make an 8 bit version and compare it to
this version.
!
- Maybe add some drop shadow to the image
so it doesn’t look so flat.
-
-Personalise the image so it doesn’t look
so much like clip art.
35. App Rating: 9+
9+ This rating may include cartoon violence and/or mild suggestive, horror or fear
themed content not suitable for very young children.
!
Drugs - No references to illegal drugs or drug misuse.
!
Imitable Behaviour - Children could be influenced by the adventure theme in Achilles
which could lead to danger, no realistic accessible weapons are used in the game.
!
Language - No language said in the game.
!
Nudity - No nudity in the game.
!
Sex - No sexual activity takes place in Achilles.
!
Threat - Frightening sequences or situations where Achilles is in danger are not
prolonged or intense; the fantasy setting reduces the effect of this.
!
Violence - Violence is present in Achilles; there is death but no viewing of it,
Achilles will simply start from the beginning plus the fantasy setting makes it more
mid.
36. Final Icon
Composition
Previous Final Newest Final
The helmet worked well as a logo but
I needed to adjust it so it would
fit better with the app grid.
I redrew the whole helmet so it would fit
in with some of the lines and corners in the
grid. The top of he eye wholes are on a point
and the whole helmet is symmetrical.
37. Further Icon
Composition
This icon uses the grid well but through feedback
I realised that the flicks on the sides of the helmet
are too big and it’s starting to come away from
a standard greek helmet.
I made one or two adjustments to it to create
my newest icon. I’ve used the diagonal line that
runs throughout the grid as a resting line for the
side of the helmet and used the curve to carry it
on.
38. Working With Colour
These two icons are colours using the two colours
used in the Achilles splash screen.
#CCCCCC (grey) and #660000 (maroon).
Colour Wheel Primary Colours
Secondary Colours Tertiary Colours
Complementary Colours Analogous Colours
The other 4 icons
came from using
the colour wheel.
I noticed that
green was opposite
my maroon colour
so I tried working
with green. I then
used 2 shades of
maroon/red to try
an analogous
colour approach. I
used a yellow/
green colour with
a red colour and
that also worked
well.
#CCCC99 #993333 #993333
#993333 #993333 #660000#99CC99
#CCCCCC
39. Final Icon
My final icon came from
the nice colour comparison
I had with the cream and
maroon colours. I felt that
the cream in the other try
was a bit too strong so
I went down a shade.Personally I
really like this new shade, it
compliments the helmet well and
gives it a nice modern matt look.
