1. The Achilles marketing plan contains no exaggerations, all promotion is
very clear on aims. The ads link the consumer to the app store page of
Achilles where all the information is, links will be on flyers, Facebook,
Twitter and Instagram so no information will be withheld. In game
imagery is included in all web ads and flyers - links to screen shots of
the game will be available on social networking sites.
The Achilles marketing plan doesn’t encourage violence, it only promotes the
game - there may be people who get inspired by the dressed up characters
and try to do that but we don’t expected any law breakers. The campaign
causes fear and distress on one of the indirect marketing plans where Achilles
and the Minotaur run about the maize maze in Milton - it could frighten
people just in order to gain publicity. The stunt could be distressing but we will
try to not push that factor as much as the comedy side to it, leaflets and
stickers will be handed out whilst its happening.
The promotion side will deal with participants fairly, everything on the
Twitter or Facebook page will be legit and wont lead users in the
wrong way. The Instagram competition will only be available to people
who meet the characters, this may make some people feeling like
they've missed out but everything you follow the Twitter page between
the months of April and September 2014 you get a free wallpaper so
users will feel good about getting free stuff for simply following us.
The rules will be simple for the competition, three main rules being:
Under 18’s will have have a parent or guardian with them, 4 family
members max & have to keep the photo up until the end day of the
competition. Terms & conditions will be on the Achilles website. The
winner will be picked fairly with the social media competition app
Woobox, the winner will be picked via hashtag.