The document provides information on different types of digital graphics file formats including raster graphics, vector graphics, JPEG, TIFF, PSD, AI, and 3DS. It defines each format and discusses their advantages and disadvantages. Raster graphics use pixels and have a fixed resolution while vector graphics use geometric shapes and do not lose quality when enlarged. JPEG is commonly used for photos but quality degrades with multiple edits. TIFF maintains quality after compression but has large file sizes. PSD supports layers and transparency without compression. AI is used for logos and illustrations and does not lose quality when scaled. 3DS is for 3D modeling, animation and files.

1. Digital Graphics
Abby Downing

2. File Formats

3. Raster Graphics
• Raster graphics is a bitmap made up of
millions of tiny pixels or points of colour. They
have a fixed resolution, If the image is
enlarged then it will get distorted.

4. Vector Graphics
• Is the use of geometrical shapes such as
points, lines or curves. They’re made of paths
and strokes. Vector graphics do not lose
quality when enlarged.

5. JPEG
Stands For
Used For
Joint photographic expert group
Photographs and web formats.
Advantage
It is the most common image format used.
JPEG is used on a lot of digital devices
which you can send them through e-mail,
phones and the internet.
They do not take up much memory space.
Disadvantage
When edited multiple times it loses quality
from compression.
They have a tiny loss of photo quality
when opened.

6. TIFF
Stands For
Tagged image file format
Used For
Graphic designers and desktop publishing.
Format for digital editing and photography.
Advantage
It can save multipage files and doesn’t lose
quality after compression. TIFF’s are
popular with graphic designing. TIFF is
backed up by image manipulation
applications. When an image is saved
there is not loss of detail.
Disadvantage
They take up a lot of memory space due to
there large file size. This also means on
digital cameras the memory can decrease
in size quickly. Due to the file size it can
cause problems trying to send over email.

7. PSD
Stands For
Used For
Photoshop document
Photo manipulation and editing on
Photoshop. Front covers for magazines.
Advantage
Multiple layers can be saved on the image.
PSD supports transparency. PSD doesn’t
use compression, therefore there is no loss
of quality. Layers can be edited at any
time after been saved.
Disadvantage
Due to PSD using no compression the file
size can become very large which can slow
the computer down.
PSD files can be opened in only adobe
software.

8. AI
Stands For
Adobe illustrator
Used For
Logo creation advertisements, brochures,
fliers.
Advantage
Adobe illustrator files can be scaled from
big to small in size. There is no
compression and no loss in image quality.
It also can create graphics to represent a
company. Adobe illustrator is very good to
use when working with cartoon like
graphics.
Disadvantage
A disadvantage is it is only available on
some software.
It is also very hard to use and understand
and takes a lot of time to know how to use
all the tools.

9. 3DS
Stands For
3d studio
Used For
Modelling, animation, rendering, moving
files.
Advantage
This programme can create 3d characters
and environments. It can be used on the
Microsoft windows platform. 3D studio
has loads of tools and features on the
programme.
Disadvantage
Disadvantages are files are very large so
they will take up a lot of room on a pc or
laptop.
It is very difficult to learn the technique of
using the software.

10. Digital Graphics
Images

11. Shape Task

12. Evaluation
What did you like about your image?
I like how you can see the pattern on the cat,
the shapes were really hard to master, I think I
did them well and fit them together nicely.
What would you improve if you did it again?
I would make sure that it had more detail

13. Rotoscope

14. Evaluation
What did you like about your image?
That there is a lot of detail across his body and in
his hair.
I also really like the detail on his sleeve and and his
ear.
On Megan I like the detail in her hair also and her
collar bones.
What would you improve if you did it again?
Fill in the white gaps on Zac like I did on Megan.

15. Text Based

16. Evaluation
What did you like about your image?
I like the background of the first one, I think it
looks really good with the quote because it links
in really well. And one the second one I like the
colour of the text it also links with the man and I
like the warping of the text.
What would you improve if you did it again?
Be a bit more creative maybe In another text
based image.

17. Logo Creation

18. Evaluation
What did you like about your image?
I think its funny and is created on Photoshop which
is used a lot in creative media so is effective. And
the other one was edited on Photoshop also and
uses an icon used on social networking sites which I
made through rotascoping so I like how it links.
What would you improve if you did it again?
Maybe making another one to see which one is
best.

19. T-Shirt Designs

20. RedBubble designs.

21. Idea Generation

22. Fox-broken Detroit
Ideas usage
ideas

23. Megan Fox developed ideas

24. Chosen image ideas

25. Proposal
Dimensions
2400 by 3200 pixels
Export Format
PNG
Advantages; supports transparency and lowered opitacy and works with redbubble
Disadvantages; larger file size.
Content
My idea is a picture of Megan Fox placed onto a White t-shirt four times next to each
other with the opacity of the first one at a low level and gradually getting stronger as
the image goes on and then MEGAN FOX typed Below the images. The images are
black and white with low contrast.

26. Proposal
Audience
My target audience is 16-21 year olds. My idea includes Megan Fox in black and
right with transparency which I think this age range will like because she herself is
young and most people this age find her attractive and watch the movies she
appears in.
Deadline
Friday 4th October 2013
Schedule
Monday
Wednesday
Think of ideas. Look at red
bubble for inspiration and
Create a spider diagram
and mind map.
Carry on developing ideas
and come up with 1 and
develop that one. Finish
off the mood board and
create ideas on
Photoshop.
Friday
Complete flat plan and
proposal.

27. My starting of image, I found on
Google images.
I then found this font on ‘dafont.com’
which I thought would look good under
the pictures so its not as plain.
I developed that idea on PhotoShop to put the image
of Megan in the A instead of having the four images.
But I liked the idea of the four so I’m going to stick
with the simple writing underneath the four images
next to each other
I didn’t want the red background
to show up on a white top so I
removed the background on
PowerPoint.
I developed that idea further and placed the four
pictures next to each to see which would look
better. I lowered the opacity of the first and
gradually made it stronger as it got to the fourth. I
rotascoped the hair and went on colour range to
make it two different colours which brings out a
really good effect. I also rotascoped her body as
there are a lot of different shades but lowered
the opacity. I thought this looked really good and
better so I decided to stick with this idea instead.
I changed the image colour on photo
shop to black and white and put the
contrast down slightly because I think
it looks better and will be more
effective against a white t-shirt.
When I was on Photoshop I copied the image
four times and placed 2 together and 2
together below. I thought this looked quite
good and was not boring by itself. This was
only an idea.
Final idea – flat plan

28. Visual look of top

29. Peer Evaluation
What are the strengths of the final image?
• I think that the 4 images at different opacity are really good because it
makes it look really effective and adds something extra. It’s different from
most of the T-shirts on Red bubble and i wanted to do something i hadn’t
seen before.
What could be developed if the image was
repeated?
• Having each image in a different colour, I think that would also look really
good also.

30. T-Shirt Evaluation

31. Does your final product reflect your
original intentions?
• Compare your planning/digital flat plans/
storyboards to your final product
• From the start I always wanted to have Megan Fox on
the T-shirt, I didn’t know what it was going to look
like at the end however. I had lots of different ideas
and didn’t know if I wanted 4 in a grid shape or next
to each other. My digital flat plan was my final idea
though an it is the same as my final product.

32. Is your product suitable for your
audience?
• Reference your proposal
• Give an audience profile and describe
suitability in reference to content
• In my proposal I mentioned that my target
audience would be 16-21 year olds, this Is
because that age are most likely to know who
Megan fox is and admire her. Its suitable for
this audience because they will wear this kind
of T-shirt.

33. What do you like/dislike about the
techniques you have used?
• I like that the opacity of the images are
different and it goes from low – high, this
brings out the image at the end and gives off a
really good effect. I also put a layer over her
hair and applied colour range to make her hair
look two tones.

34. What do you like/dislike about how
your final product looks?
• I like how it fills most of the top and it blends
in with the heather grey really well. I don’t
think there is anything I particularly dislike
because I like the overall product.

35. Why did you include the content you
used?
• Images, fonts, effects, colours
• I included that certain image of her because I thought it
would apply to my target audience the most and stand
out. I put it in black and white because in colour with the
four images it looked two much and didn’t look as good. I
used a simple font because I thought that looked the best
otherwise it would again be two much on the t-shirt and
no one would like it.

36. What style have you employed in your
products?
• Discuss influences/ existing products
• What visual style does your work have and why did you
choose it?
• I’d seen loads of styles I liked that had the image within the
writing but in the end didn’t do this in my own design. I saw a
lot of 4 images in a grid and thought this looked really good
but didn’t want mine to look the same so I placed the 4 next
to each other which overall looked different and good.

37. What were the strengths and weaknesses
of the pre-production and planning
• The strengths of my planning were good because when I was
planning I created lots of different ideas, which gave me lots
to choose from, I had a lot of time which also helped. When I
was looking on red bubble it gave me a good idea of what I
wanted to do because I fit a lot of ideas together.
The idea of 3 images on this helped me
decide because I thought this looked
really good.

38. Analyse each of your final print products commenting
on the strengths, weaknesses and aspects you would
do differently if you were to repeat the project
• Put an image of each product on the page and analyse it
through annotating
I thought the phone case was very different
I chose 2 dark backgrounds
so it was to over the top, I
think they worked really
really well against the black
and white tigers.
I created another triangle and left it
grey because it blended with the
greyscale tigers, which gave off a
good effect against the purple
triangle and background.
from my other ideas and different from
anything I’ve seen on red bubble. But It was
created through experimenting different
things on Photoshop, so overall helped me a
lot because I learnt how to use a lot of tools.
I got a tiger image of Google and
removed the background from it, I then
flipped it horizontally which created a
mirrorreflection effect which looked
really different, which I liked.
I made a triangle with the polygon tool
and it immediately went to 100%
opacity whilst the rest wasn’t, this made
the inside of the triangle look darker,
which I thought looked really good.

39. There are a few bad points like
the black lines are all different
thicknesses which I would
change if I did it again by trying
to make them the same.
I found an image of
Pikachu of Google images
and created a rotascope
of it and this was what it
turned out like.
I think the rotascope looked
like him a lot and works really
well against a white t-shirt.

40. Peer Feedback
• Summarise peer feedback and discuss
– Responses you agree with
– Responses you disagree with
I like the image that is used and the fact that its
copied 3more times to add an extra effect to the tshirt, and that it has changed from an original colour
to black and white.
I dislike the lettering at the bottom as it is a similar
colour to the image so it isn't very noticeable and
that the lettering is too small.

41. Phone case idea expanded.
I found this background on Google and
placed it behind the image for a
background on the phone case.
I put the opacity down slightly on the
background and placed a triangle over
it, which showed in the triangle the
opacity higher. I then placed another
smaller triangle the other way over it
and put it grey.
I removed the background of the
image and then I copied this image
and flipped it horizontally .
The tiger and
triangles and
backgrounds
were all placed
together to
look like this.
I placed another
background under the
current background
which you could see
slightly because the first
background opacity was
lowered. it put a little
extra pattern to it.