This document is a proposal for a new print-based music magazine called "BASS" focused on dance and club music. The magazine will include content about new clubs and music festivals in cities like London and Manchester, with photos, reviews, and music charts. It will have a neon color scheme on the cover to represent glow sticks at festivals and clubs. The target audience is 18-25 year olds interested in celebrities and artists. The magazine will be 60 pages and produced on the first of each month to compete with similar publications.

1. Unit 13 – Planning and Pitching a Print based Media Product - Proposal
Name: Morgan Pearson
Candidate Number: 2110
Centre Number: 64315

2. Unit 13 – Planning and Pitching a Print based Media Product - Proposal
Format
Magazine
I am going to produce a new music magazine in the sub-genre of dance and clubbing in the form
of a front cover and a double page spread as part of a promotional project for ‘BASS’ magazine.
Working Title
My working title at the moment is going to be called ‘BASS’ although I may change this
throughout making the promotional project. This is going to be in the font style called ‘Digital
Anarchy’, which is a very heavy and bold text which matches my colour scheme. The Dark block
text also has random splat of paint on the text. This is to connote paint being thrown or what a
glow stick might do if it was snapped. The colours I am going to be using is a black and probably
dark background and the other colours are going to be; blue, pink, green and orange. These ours
are going to be neon. The neon looks makes them look like glow sticks which connotes the
atmosphere of a music festival especially at night or in the dark like in a club.
Genre
This magazine is a dance and clubbing magazine who will compete with Mixmag, DJ times and
shook.
Content
The magazine ‘BASS’ is going to contain content all about new clubs and festivals which are
available in big cities such as; London, Manchester and Edinburgh. The magazine will include lots
of photos about these clubs and festivals to show to the reader what it was like. The magazine
will also personally review what it was like and it will give other peoples comments from the
people who were there. The magazine will also look at the charts of music and what new artist
have moved positions on the chart. Although the magazine won’t include a lot about the artists
themselves as their competitors already do this and they want to be different as they are only
small and can’t compete with their competitors. Although the magazine will include some pages
about people with musical influence.
Style or Approach
The colour scheme of the front cover of the magazine will be a black background with other neon
colours which are; blue, pink, green and orange. These colours are to connote a festival or club
where glow sticks are used for everyone together to wave in the air. This should give off the vide
of a festival or club to the people who look at the magazine on the shelves. However the double
page spread is going to be different and it is only going to be one colour out of the Blue, pink,
green and orange as each of those colours are supposed to show a different category in the
magazine such as; green means interview.
I am going to use adobe photoshop CS6 to produce the front cover and double page spread
because it is a professional software which as many different features such as being able to
manipulate photos so that they look different from the original photo after you have edited
them. Some of the tools to do this are called the quick select tool which will make it easier to
remove the unwanted background image off of my photos so I can just use the person in the
image without anything extra in the background.
Audience
The audience is most likely going to be both male and female within the ages of 18 – 25. Although
the ages will vary. This audience will be social climber so they want to know everything about
celebrities and famous artists. The ethnicity of the readers are stereotypically white males and
females who like to go to festivals and music is a big part of their lives.
Length
I intend to make my magazine 60 pages as this is also similar to competitors as they have around
50-60 page sizes to try and compete with my magazine competitors and it will be A4 size which is
29.7cm x 42.0cm.
Frequency
My magazine will be produced on the first day of every month as it shows consistency in the