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CREATING
GREAT
PHOTOGRAPHY
AT SCALE
GRANT
MUNRO
Cofounder and CEO - FlashStock
EDLYNNE
LARYEA
Consultant at Global Digital...
CHARTER
Provide an authentic experience that is
relatable to the consumer
REALITY
Emerging platforms are
increasingly visual, allowing for
richer experiences and compelling
stories.
20B 65%Photos ...
Instagram is exposing gaps in
content strategies and image
creation.
Timing: Moderate the
number of posts you
make per day...
CHALLENGE
Marketers are not in the business
of creating large volumes of
content with speed or at scale
Content	
  Strategy	
  STRESSING THE
SYSTEM
Instagram is exposing content
strategies and capabilities.
.
TENT
POLE
EPISODI...
TENSION
There are now more ways than
ever to create and source
original imagery.
INTERNALAGENCY PARTNER
CO-
CREATEUGC
SPECTRUM
Content creation capabilities across
5 buckets..
AGENCY
@drgga5
@droga5
@grey
@grey
@grey
@vayner @mry
@crocs
@crocs
@redbull
@redbull
@redbull
@chipotle
@crocs
INTERNAL
UGC
@bunnyholiday
@moneal
@chrisozer
@vice & @sansung
@vice & @Smirnoff@nfl & @gatorade
@natalieoffduty
PARTNER
BRIEF CURATION
CO-CREATE
FEEDBACK
DEPLOYMENT
TRAINING & 	
  
@flashstock
@flashstock
@flashstock
@flashstock
@flashstock
@imagebrief
CO-
CREATION
We’ve seen the pendulum
swing towards co-creation.
EACH HAVE A ROLE
Capabilities are evolving.
Brands need to match the ri...
5 LESSONS
What we can learn
from these
examples.
#1
Match the right content
need with the right partner.
.
#2
Be scrappy and
resourceful
#3
Maintain a consistent look and feel
across channels regardless of
capabilities.
#4
Use beautiful, authentic imagery –
technical perfection, composition,
impact
Rights	
  Management	
   G	
  
#5
Understands rights
management across all
platforms.
"Love a quick #DuaneReade run? Even
...
THANK YOU!
GRANT
MUNRO
@gmunro123
EDLYNNE
LARYEA
@edlynne
WWW.FLASHSTOCK.COM
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Creating Great Photography at Scale

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Brands today need more content than ever before as they struggle to find cost effective ways to produce the volumes of assets needed for marketing. From technology to freelancers, brand have more options then ever before to create content. Learn how some of the most innovative marketers create consistent and compelling experiences at scale.

Published in: Marketing
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Creating Great Photography at Scale

  1. 1. CREATING GREAT PHOTOGRAPHY AT SCALE GRANT MUNRO Cofounder and CEO - FlashStock EDLYNNE LARYEA Consultant at Global Digital Center of Excellence at Johnson & Johnson
  2. 2. CHARTER Provide an authentic experience that is relatable to the consumer
  3. 3. REALITY Emerging platforms are increasingly visual, allowing for richer experiences and compelling stories. 20B 65%Photos shared on Instagram Of humans are visual learners58xInstagram engagement rate vs Facebook 40%respond better to visual information
  4. 4. Instagram is exposing gaps in content strategies and image creation. Timing: Moderate the number of posts you make per day to ensure a consistent but non- intrusive presence. We recommend anywhere from 1-3 posts per day.
  5. 5. CHALLENGE Marketers are not in the business of creating large volumes of content with speed or at scale
  6. 6. Content  Strategy  STRESSING THE SYSTEM Instagram is exposing content strategies and capabilities. . TENT POLE EPISODIC EVER- GREEN
  7. 7. TENSION There are now more ways than ever to create and source original imagery.
  8. 8. INTERNALAGENCY PARTNER CO- CREATEUGC SPECTRUM Content creation capabilities across 5 buckets..
  9. 9. AGENCY @drgga5 @droga5 @grey @grey @grey @vayner @mry
  10. 10. @crocs @crocs @redbull @redbull @redbull @chipotle @crocs INTERNAL
  11. 11. UGC
  12. 12. @bunnyholiday @moneal @chrisozer @vice & @sansung @vice & @Smirnoff@nfl & @gatorade @natalieoffduty PARTNER
  13. 13. BRIEF CURATION CO-CREATE FEEDBACK DEPLOYMENT TRAINING &  
  14. 14. @flashstock @flashstock @flashstock @flashstock @flashstock @imagebrief CO- CREATION
  15. 15. We’ve seen the pendulum swing towards co-creation. EACH HAVE A ROLE Capabilities are evolving. Brands need to match the right content need with the right partner. INTERNALAGENCY PARTNER CO- CREATE UGC
  16. 16. 5 LESSONS What we can learn from these examples.
  17. 17. #1 Match the right content need with the right partner. .
  18. 18. #2 Be scrappy and resourceful
  19. 19. #3 Maintain a consistent look and feel across channels regardless of capabilities.
  20. 20. #4 Use beautiful, authentic imagery – technical perfection, composition, impact
  21. 21. Rights  Management   G   #5 Understands rights management across all platforms. "Love a quick #DuaneReade run? Even @KatieHeigl can’t resist shopping #NYC's favorite drugstore” @DuaneReade
  22. 22. THANK YOU! GRANT MUNRO @gmunro123 EDLYNNE LARYEA @edlynne WWW.FLASHSTOCK.COM

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