Chinese University Rugby Marketing Plan

•

2 likes•532 views

Vyk Ranzi

Marketing

•  Background
•  Situational Analysis
•  SWOT
•  Marketing Strategy
•  Action Plan
•  Sponsorship
•  Budgeting
•  Monitoring

hina
niversity
ugby
ootball
ssociation
C!
U!
R!
F!
A!

Women
Late 90s
Asian 7s 06,09,10
World 09

13 Member
Universities
National
University
7s

Consumer
3000
6m
30m+
150K by 2020
50%+
>
Avg.

96
98 CCTV5
600+
TEAMs 10Mattendence
1.5baudiences
TOP
100
€145M
19
NCAA

•  630
universi(es
•  10k+
players
•  2k+
Volunteers
•  30M
Spectators
•  CCTV5,
PPTV,
YouKu,

SohuSports,
LeTV,

Football
Weekly

MKT
Obje
Community
Play
Coaching
Officiating
Mkt.
Commer-
cialisation

Ac(on
Plan

•  Community
Play
Rugby Day!
Movie Night!
Education (Toolkit/ Lunchtime talks)!
Partnership!
#Play4Fun !
#Rugby4All

Book
Film
Music
+ Documentary
TOOLKIT
#history
#culture
#socialising
#entertainment

Coaching
&
Officiating
•  Overseas
training
•  Short courses
•  Learning tours
•  7s progammes

#tournament
#officialkit
#advertising
#vendingmachine
#themedevent
#database
!
!

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