Explaining Qualitative Research Methods in detail.

1. RESEARCH METHODOLOGY
20103009-053

2. QUALITATIVE RESEARCH
RESEARCH
COMBINATION OF TWO WORDS (RE+SEARCH).
NEW KNOWLEDGE.
IT’S A PROPER ACTICITY.

3. QUALITATIVE RESEARCH
OBJECTIVES OF RESEARCH
FINDING OUT HIDDEN TRUTH OR NOT DISCOVERED.
FINDING SOLUTION OF THEORITCAL OR PRACTICAL
PROBLEMS.
TO ENHANCE THE PREVIOUS INFORMATION.

4. QUALITATIVE RESEARCH
TYPES OF RESEARCH
THERE ARE MANY TYPES OF RESEARCH, BUT SOME ARE AS FOLLOWS.
 THEORETICAL RESEARCH.
 DESCRIPTIVE RESEARCH.
 QUALITATIVE RESEARCH. (MAIN TOPIC OF TODAY’S PRESENTATION.)
 QUANTITATIVE RESEARCH.

5. QUALITATIVE RESEARCH
QUALITATIVE RESEARCH
RESEARCH IN THE VIEWS OF SOMETHING’S/SOMEONE’S
QUALITIES
REFERS TO THE MEANINGS, CHARACTERISTICS OF THINGS.
WORKS WITH NON-NUMERICAL DATA.
FOCUSES ON THE QUALITY OF THINGS.

6. QUALITATIVE RESEARCH
EXAMPLE
RESEARCH ON A CAR REGARDING IT’S
QUALITY.
RESEARCHING ON HUMAN REGARDING
THEIR QUALITIES OR CHARACTERISTICS.

7. QUALITATIVE RESEARCH
METHODS/TYPES OF QUALITATIVE
RESEARCH
ONE-ON-ONE INTERVIEW.
FOCUS GROUPS.
ETHNOGRAPHIC RESEARCH.
CASE STUDY RESEARCH.
RECORD KEEPING.

8. QUALITATIVE RESEARCH
ONE-ON-ONE INTERVIEW
PERSONAL INTERVIEW WITH ONE CROSPONDENT.
CREATE OPPORTUNITIES TO GET DETAILS IN DEPTH
FROM CROSPONDENT.
CAN BE PERFORMED FACE TO FACE OR ON PHONE, CAN
LAST HALF AN HOUR TO TWO HOURS.

9. QUALITATIVE RESEARCH
EXAMPLE OF (ONE-ON-ONE
INTERVIEW)
INTERVIEW OF AN ENTREPRENUER.
INTERVIEW OF A POLITATION REGARDING INFLATION.

10. QUALITATIVE RESEARCH
FOCUS GROUPS
GROUP INCLUDING (5-7) RESPONDENTS FROM WITIHIN
OUR TARGETED MARKET.
MAIN AIM OF THE GROUP IS TO FIND ANSWERS TO THE
“WHY”, “WHAT”, AND “HOW” QUESTIONS.
CAN BE SENT AN “ONLINE SURVEY” AND DATA CAN BE
COLLECTED AT THE CLICK OF ONE BUTTON.

11. QUALITATIVE RESEARCH
EXAMPLE OF FOCUS GROUPS
POLITICAL PARTY INTRESTED IN KNOWING THAT HOW
YOUNGSTERS WILL REACT TO CERTAIN POLICIES.
MARKET RESEARCHERS RESEARCHING ABOUT NEED OF
PARTICULAR PRODUCTS IN THE MARKET TO FULL FILL
MARKET NEED.

12. QUALITATIVE RESEARCH
ETHNOGRAPHIC RESEARCH
AIMS TO UNDERSTAND CULTURES, MOTIVATIONS AND
SETTINGS THAT OCCURS.
IT CAN LAST FEW DAYS TO A FEW YEARS.
IT INVOLVES IN-DEPTH OBSERVATIONS AND
COLLECTING DATA ON GROUND.

13. QUALITATIVE RESEARCH
EXAMPLE OF ETHNOGRAPHIC
RESEAERCH
ANTHROPOLGIST TRAVELING TO AN ISLAND, LIVING
WITHIN THE SOCIETY ON SAID ISLAND FOR YEARS,
RESEARCHING IT’S PEOPLE AND CULTURE.

14. QUALITATIVE RESEARCH
CASE STUDY RESEARCH
USED FOR EXPLAINING AN ENTITY OR AN
ORGANIZATION.
USED IN NUMBER OF AREAS LIKE EDUCATION OR
SIMILAR.
IT MAY LOOK DIFICULT, HOWEVER IT’S THE SIMPLEST
WAY OF CONDUCTING A RESEARCH.

15. QUALITATIV RESEARCH
EXAMPLE OF CASE STUDY RESEARCH
CASE STUDY OF McDonald’s SIALKOT.

16. QUALITATIVE RESEARCH
RECORD KEEPING
IT MAKES USE OF EXISTING DATA RELIABLE DOCUMENT
OR SOURCE OF INFORMATION AS A DATA SOURCE FOR
NEW RESEARCH.
SIMILAR TO GOING TO A LIBRARY.

17. QUALITATIVE RESEARCH
EXAMPLE OF RECORD KEEPING
BOOK OR DOCUMENT FILE IS AN EXAMPLE OF RECORD
KEEPING.

18. QUALITATIVE RESEARCH
QUALITATIVE RESEARCH DATA
COLLECTION AND ANALYSYIS
QUALITATIVE DATA COLLECTION.
QUALITATIVE DATA ANALYSIS.

19. QUALITATIVE RESEARCH
QUALITATIVE DATA COLLECTION
ALLOWING DATA IN NON-NUMERICAL FORM.
HELPS US EXPLORE HOW DECISIONS ARE MADE.
THE PROCESS WIL GENERATE LARGE AMOUNT OF DATA.

20. QUALITATIVE RESEARCH
EXAMPLE
IF THE DATA IS COLLECTED FROM AN INTERVIEW,
THERE WILL BE HANDWRITTEN NOTES OF 20-35 PAGES
OF DIALOUGES OR VIDEO RECORDED TAPES.

21. QUALITATIVE RESEARCH
QUALITATIVE DATA ANALYSIS
DATA ANALYSIS SUCH AS NOTES, VIDEOS ETC…
MOST USED METHOD OF QUALITATIVE DATA ANALYSIS
IS “TEXT ANALYSIS” (ANALYZING PARTICIPANTS SOCIAL
LIFE IN RESEARCH STUDY AND DECODE IN WORDS”.

22. QUALITATIVE RESEARCH
EXAMPLE
OBSERVING A REACTION CREATING GAS THAT IS
BUBBLING OUT OF SOLUTION.

23. QUALITATIVE RESEARCH
CHARACTERISTICS OF QUALITATIVE
RESEARCH METHODS
COLLECTS DATA AT SIGHT
GATHERS MULTIPLE FORMS OF DATA.
SOLVES COMPLEX ISSUES.

24. QUALITATIVE RESEARCH
WHEN TO USE QUALITATIVE RESEARCH
GENERATING NEW IDEA.
TO UNDERSTAND SOMEONE’S STRENGTHS AND
WEAKNESSES.
TO HAVE UNIQUE DEPTH OF UNDERSTANDING WHICH IS
DIFFICULT TO GAIN FROM A CLOSED QUESTION.

25. QUALITATIVE RESEARCH
ADVANTAGES OF QUALITATIVE
RESEARCH
IT TURNS INDIVIDUAL EXPERIENCE IN USABLE DATA.
IT IS AFFORDABLE THAN OTHER METHODS.
USES SMALLER SAMPLE SIZE.
PROVIDES MORE CONTENT THAT IS USEFUL.

26. QUALITATIVE RESEARCH
DISADVANTAGES OF QUALITATIVE
RESEARCH
TAKES LOT OF TIME.
DOES NOT OFFER STATISTICAL DATA OR REPRESENTATION.
REQUIRES RESEARCHER TO HAVE KNOWLEDGE ABOUT
WHAT THEY ARE REVIEWING.
LACK OF PRIVACY.