This document analyzes various advertisements and identifies their key components. It discusses elements like the purpose of visuals, headline types (informed, benefit, command), directions or calls to action, inspirational messages, and types of appeals used. Elements identified across ads include showing the product, capturing attention, identifying the subject, providing continuity, and creating a good impression. Appeals noted include less than perfect, glittering generalities, humor, romance, rational, and transferring feelings.

1. Various Ads analysis
 picture windows
 Purpose of visual show
the product
 Informed headline
 Soft selling
 Direction buy snickers
when you are hungry
 Inspiration snickers
will overcome hungry
undesirable effect
snickers make you feel
good when you are
hungry
Ovoid hungry by
buying snickers get
power from snickers
 Appeals less than
perfect

2.  picture windows
 Purpose of visual show
the product
 Informed headline
 Soft selling
 Direction buy Coca-
Cola it is real thing
 Inspiration no one can
beat Coca-Cola.
Coca-Cola is the
original . Coca-Cola is
the real in market.
 Appeals glittering
generalities

3. picture windows
Purpose of visual capture
attention and qualify
readers
Command headline
Soft selling
Direction keep your gun
away from other hands
Inspiration putting you gun
in available place may cause
big problems .gun is
dangerous so keep it away
from other persons
specially children .
Appeals fair and transfer
appeals

4.  picture windows
 Purpose of visual ID
the ad’s subject
 Benefit headlines
 Soft selling
 Direction buy Michelin
tray for your car
 Inspiration driving
your car with Michelin
tray is better .Enjoy
driving your car by
using Michelin tray
 Appeals humor appeal

5. picture windows
Purpose of visual Provide
campaign continuity
Informed headline
Soft selling
Direction be in love with
MacDonald's
Inspiration many people love
MacDonald's .join Macdonald
lovers.
Appeals play in words and
brand appeal

6. picture frame
Purpose of visual show the
product
Informed headline
Hard selling
Direction buy the new Nike
sweet classic high shoes
Inspiration if you look for
comfortable shoes buy
Nike. Nike is a perfect
choice when you work
more.
Appeals rational appeal

7. picture windows
Purpose of visual create
a good impression
soft selling
Direction buy the new
Axe and enjoy romance
moments
Inspiration buy Axe and
be attractive .buy Axe and
have love.
Appeals romance appeal

8. picture windows
Purpose of visual show
the product
soft selling
Direction buy Sanosan
product of baby care
Inspiration Buy sanosan
baby product for your
baby and get this
smile.sanason make your
baby feel comfortable
and happiness.
Appeals transfer
appeales