This document discusses different types of advertising and advertising methods. It describes online advertising including pop-ups, print advertising using magazines and newspapers, guerrilla advertising with low budgets using stickers, broadcast advertising on TV and radio, outdoor advertising using billboards, product placement in films, mobile advertising on devices, packaging advertising, and considerations for the target audience, budget, and legal/ethical constraints.

1. Understanding
Advertisement
Liam Heeley

2. Different types of
advertisement
• Digital
• Outdoor
• Social Media
• Online
• Newspaper
• On packaging
• Radio
• Buses
• Online Pop Ups

3. Advertising Methods

4. Online advertising
• Online advertising is an advertising method that uses the
internet to promote, inform and make people aware of their
company or products ect.
• Pop ups are also included in online advertising, these are the
things that companies pay websites to show when playing a
game or whilst watching a video

5. Print advertising
• This is a form of advertising that uses prints, for example
magazines or newspapers
• Flyers are also very widely used because they are distributed
around and people pass them on, so therefore a large amount
of people end up becoming aware about the company

6. Guerilla advertising
• This is a type of advertising that tries to keep the budget at a
very minimum, this needs a lot of imagination to think of ways
of advertising
• For example putting stickers on lampposts around a town so
people become aware, this is very effective because it makes a
large amount of people aware

7. Broadcast advertising
• This is also known as on-air advertising, which is like TV or
radio advertising
• Companies advertise through commercials, which are shown
in breaks in TV shows, so for example in the break of BGT, that
is a chance for a company to advertise

8. Outdoor advertising
• This is billboard advertising for when people are driving,
walking or are on public transport, they get to see the
advertisement
• These billboards are usually very big on sides of roads or on
the sides of large buildings
• Other vehicles are used to advertise like business vehicles and
also at bus stands
• Companies use large images on outdoor advertising and stick
to minimal text so that the main focus is on the image, which
is the most effective piece of advertisement

9. Product placement advertising
• This is using their products in well known films for example,
like in Back To The Future, Nike used product placement with
the shoes ‘Nike Air Mags’
• This is very effective because a lot of people watch films, so
therefore this will make a large amount of people aware of the
product
• This is a subtle way of advertising as some people may not
even notice the placement of the product

10. Mobile advertising
• This type of advertising happens on mobile devices or tablets,
this is done by adverts popping up whilst playing a game or
you can also get a text message
• An example of this is when you are on spotify, an advert pops
up and says ‘if you watch this video there will be no adverts in-
between your music’
• Another example of this is o2, they sponsor many new films
and upcoming events, I know this because I get a bunch of
messages saying ‘don’t miss out on this amazing deal’

11. Packaging advertising
• This is when the packaging of an item also promotes the
company and its other products
• McDonalds does this by putting the company logo and a
slogan on the box of a Big Mac, also showing a picture of the
Big Mac to advertise it further
• This is very effective because if somebody drops the packaging
of an item on the floor, even though it is harmful littering, this
is good for the company because more people see the box,
which makes them aware of the product and the company

12. Design Contexts
• To create an advert, the company needs a budget, target audience,
the main purpose of the advert (persuade or inform)
• They also need to know where they are going to display their advert,
so if they will display it in movie theatres, or on flyers for example
• The target market needs to be worked out as they need to work out
what colors and images to use for example because if they advert is
aimed at children, it will need to be not very formal, it needs to be
colorful with lots of images so the children understand the advert
• Another big factor the company will need to think about is that if
the product they are advertising is a food product, they will need to
include allergies information, the price of the product and maybe an
image so that the audience know what the actual product looks like
• Contact details must also be included because some people may
want to find out more about the product or even some advertising
companies may want to help advertise the product, so they need to
be able to contact the company to discuss potential opportunities

13. Constraints in advertising
• LAW – In advertising it is not as easy as to just place any old image or text onto a
background, you have to consider legal factors. For example a illegal substances
like cocaine for example are not allowed to be advertised anywhere because it
will be promoting illegal acts.
• MONEY – The companies budget must always be considered in the making of an
advert because the budget is one of the most important things in advertising as
you cannot go over it, so therefore the company must manage the money wisely.
They do this by saying for example ‘we will spend £50 on the display, £200 on
the locations of advertisement and £100 on sponsors’. Small business have to
consider this factor because they will have a very small budget, so therefore will
need to take time to review the different ways they will be able to advertise their
company without going way over their budget, a way of doing this is by handing
out flyers for example as printing can have a very low cost, however it is a very
effective way of advertising
• ETHICS – This is very important in advertising, although it isn't illegal, they are
factors that must be considered for safety. It means the company should
consider who may possibly see their advert, so for example companies should
not promote smoking to young children because otherwise they will become
aware from a young age of the act and may eventually then start smoking

14. Constraints in advertising

15. Law
• In advertising it is not as easy as to just place any old image or
text onto a background, you have to consider legal factors. For
example a illegal substances like cocaine for example are not
allowed to be advertised anywhere because it will be
promoting illegal acts. The watershed also needs to be
considered because if the advert has explicit image or
language, it is not suitable for children to see or watch, so
therefore must be shown after the watershed. Crime should
also not be promoted because this will make people see what
possibilities there are in the world and may therefore
influence them

16. Money
• The companies budget must always be considered in the
making of an advert because the budget is one of the most
important things in advertising as you cannot go over it, so
therefore the company must manage the money wisely. They
do this by saying for example ‘we will spend £50 on the
display, £200 on the locations of advertisement and £100 on
sponsors’. Small business have to consider this factor because
they will have a very small budget, so therefore will need to
take time to review the different ways they will be able to
advertise their company without going way over their budget,
a way of doing this is by handing out flyers for example as
printing can have a very low cost, however it is a very effective
way of advertising

17. Ethics
• This is very important in advertising, although it isn't illegal,
they are factors that must be considered for safety. It means
the company should consider who may possibly see their
advert, so for example companies should not promote
smoking to young children because otherwise they will
become aware from a young age of the act and may
eventually then start smoking. There is also the sexist factor
that needs to be considered, there is an example of this in the
Yorkie advert, which is aimed at men, so therefore women
would end up maybe feeling left out or may even put in a
complaint because it is aimed at men only.

18. This advert is very effective due to a number of factors.
• Colour – The colours used in this image are very dark and add emphasise to the purpose of the advert, which is
to persuade people to stop smoking by showing them the negative effects of the act
• Image – The image of this advert gives a very strong negative message about smoking, I know the image is
effective because if the text wasn’t there I would still understand what the advert is trying to portray. The
image is ‘thick dirty blood’ dripping out of the end of the cigarette onto the surface of the table, this image is
very explicit showing a blood like substance which is dirty due to the toxins in the cigarette. This shows people
what effect smoking has on the inside of their body what they cannot physically see.
• Text – The way smoking is described in this advert is very strong and explicit, this therefore makes smokers
rethink about their actions because the text is telling the brutal truth, which many other adverts do not, which
is what therefore makes this advert very effective. The text also gives an added ‘link’ so that the audience can
look more into it if they want to know more, which therefore makes the advert even more effective.
• Overall I like this advert because if I was a smoker, I would definitely re think my actions due to the brutal truth
being told. The strong message in this advert also makes me believe that this advert is effective so therefore
that’s why I like it.
• The technique used in this advert is advice, which is again over exaggerated as it is representing how you are
smoking and at the same time slowly killing yourself

19. This advert is very effective due to a number of factors.
• Colour –This advert uses very depicting colours to make the advert overall effective, this is important in an
advert like this because the purpose is to inform the audience about the negative effects about smoking and try
to persuade them to stop, so the colours create a dark image around the smoking act, which therefore make
people think twice about doing it
• Image –The image used in this advert is similar to the one previously, as it has been designed by the same
company, this therefore shows that the company is serious about making people stop smoking. The image is
showing a ‘roll up’ that has been opened, which then therefore reveals the truth about smoking and what
happens to the inside of your body when you do this, so therefore makes people believe that smoking is a
harmful act. The image is very strong as it shows the lungs of a human body rotted away and is slowly but
surely being destroyed by the substances being smoked.
• Text –The text used in this advert has a hidden message which is ‘smoking kills every part of you and will
eventually rot you away’. This message is very strong because it is telling the audience that if they don’t act
quick, it will soon be too late for them, which nobody wants to here so therefore the purpose of the advert will
have worked by persuading the audience to quit smoking.
• Overall this advert is very effective because of the graphic image shown, which will have an effect on the
audience and may persuade them to quit smoking, which is the purpose of the advert.
• The technique used in this advert is advice, which is used by representing what happens to the inside of the
body when smoking

20. This advert is very effective due to a number of factors.
• Colour –The background colour used in this advert, grey, is very dull, which represents the act of smoking, this adds
effect to the advert because is further makes people think of the negativity of smoking. Likewise, the colour grey has
been used on the end of the hand at the fingertip, this is to further emphasise the negativity of the act of smoking.
Then the skin colour on the hand is used to show that you can still be healthy if you act quick.
• Image – The image of the cigarette end on the finer tip is very strong and effective, this is because this represents how
your body can get so addicted to the substances, you will eventually become the cigarette because there is so much of
the substance in your body it is impossible to get rid of it and it has taken over all of your important organs.
• Text – ‘you are harming people around you’ – This is the first piece of text on this advert, I found this out by using the
google translate app, but the text is very effective because it gives the audience a wider view of the harm that they are
doing whilst smoking and makes them consider other peoples health. ‘you are injuring yourself’- This is the second
piece of text on this advert, this is also very effective because it is the main negative point about smoking and adds
emphasise onto the negativity of the act.
• Overall this advert is one of the most effective I have seen because it is physically showing the audience that you can
turn into the cigarette due to having so much of the substance in your body, which therefore means you are a threat to
other people because you could end up harming people just like the cigarette does
• The technique used in this advert is advice, which is again over exaggerated, but shows a human hand disintegrating away

21. This advert is very effective due to a number of factors.
• Colour – The background colour used in this advert is one of the most effective colours, the colour black represents
negativity, dullness and harmfulness, which all link to the purpose of the advert. This contrasts with the colour white
being used on the image of the boy as it shows how the harmfulness is being dominant of the young boy, the white
also represents the innocence of the young boy and how smoking harms innocent children, which is one of the main
negative points of the smoking act
• Image – The image in this advert is very strong and explicit as it is showing a young boy, because battled by the fumes
off the cigarette, which is very effective because nobody wants to see a child suffering, so therefore makes the
audience realise the harm that they are doing to the innocent.
• Text – This advert uses no text, which is a very well used technique in advertisement, this makes the young child the
main point of the advert as he is the only noticeable image, this therefore makes the advert effective because all the
focus is on the harm that smoking does to innocent people
• This advert is one of the most effective ‘quit smoking’ adverts because of the image of the child, which if I smoked, I
would definitely realise the negative effects that I am having on other people and therefore would stop instantly , this
represents how the advert is effective because it is achieving the overall purpose of the advert
• The technique used in this advert is empathy, which is used to persuade people to stop smoking as a young innocent
child is used

22. This advert is very effective due to a number of factors.
• Colour – The colours used in this image are very strong, effective colours, this is important because It adds emphasise
onto the purpose of the advert. The colour black is representing the negativity of the smoking act and also links to the
gun, which is a very harmful object in the world, which therefore links to cigarettes being very harmful as well. The
colour white used on the text is in the colour white, which stands out from the background colour, this is important
that it stands out because of the strong message being portrayed in the text
• Image – The image is showing a gun, which is a very harmful weapon, being loaded by cigarettes instead of bullets,
this represents how cigarettes are just as harmful as bullets, which therefore make the audience realise that smoking
is just as bad as being shot by a gun, but even worse because it is a slow death instead of an instant one.
• Text – The text in this advert is being shown very effectively as it is listing all of the negative effects of smoking and
what could happen if you carry on, this will therefore make the audience realise how badly they are effecting their
own body by smoking these cigarettes. Also the text saying ‘so why bother starting’ is effective because it represents
how the smokers are too late and have already been caught in the trap of this act.
• I like this ‘quit smoking’ advert because of the technique that has been used, which is listing all the negative effects of
smoking, this is very effective and is one of the best ways of trying to persuade smokers to quit, so therefore makes
the advert one of the best ‘quit smoking’ adverts
• The technique used in this advert is advice, which is used to persuade people to stop smoking by listing the main
negative effects