This document analyzes and summarizes four magazine advertisements. For each ad, it identifies the basic human need addressed, the marketing technique used, and any additional meanings conveyed beyond promoting the product. The ads promote healthy eating for families, cancer treatment to keep families together, staying young and carefree, and wellness through spa treatments and healthy drinks. Cute imagery, family themes, and science-like presentations are some of the techniques used to attract viewers' attention and associate the products with positive values.

1. Analyzing Ads By Anna

2. For each magazine ad I will say: What basic human need it is addressing, What marketing technique the ad is using And how the ad is framed to catch the viewer’s attention–what other type of meaning is expressed in the ad beyond the basic human need and the marketing technique.

3. -Family: The wallabies want their children to eat healthy and be healthy -Health: Eating “Back to Nature” gives the wallaby family better choices for a healthier lifestyle. Freedom: At the bottom, the advertisement uses a put-down to show that the family has more choices. Love: Many families want to make healthier choices for their children. The ad uses wallabies, cute animals that immediately attract attention. The ad also has a natural looking border. The ad uses put-downs to show that their product is better and more healthy than Nature Valley.

4. Values: -family (girl and mother) -love (family) -health (saving mother from cancer) Family: This advertisement shows a mother and a daughter; a family. This way, Bayer is advertising that their medicine will stop more cancer deaths, therefore keeping together families affected by cancer. Nobody wants their loved ones to die. The ad looks very science-like (background, borders, etc.) and want to show the viewer that Bayer will bring your family together and save lives. They really use families and death to make you think that they will save anybody that has cancer.

5. The ad shows a business person drinking a Pepsi and blowing into the straw; this is normally what only little children do. This shows that this person is free from age. It also says forever young. Staying young: Many people do not want to age and want to be “forever young” have fun, etc. The ad catches the viewers attention because the background is gray, formal and business like, and smack in the middle there is a Pepsi glass that is being blown into by the business man. What the ad is trying to tell you that you need Pepsi to stay young and fresh.

6. Fun, comfort and health: going to the spa is something people do for comfort, fun and maybe health. Also some people do it for beauty. Health: the drink is called pure leaf The person in the advertisement looks happy. She looks like she is having fun. She has a bathrobe on, the caps on her eyes and is very clean, which resembles a spa treatment. The advertisers use a natural background (green grass, wooden bench) and have the model wear a bathrobe, etc. to resemble a spa. The big smile catches the viewers attention. So does the quote and the info at the bottom try to show that Lipton “pure leaf” is healthy. They want you to think that you need Pure Leaf to be healthy and have fun.