Magazine adds
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This document analyzes four magazine ads and summarizes each one in three parts: (1) the basic human need it appeals to, (2) the marketing technique it uses, and (3) how it is framed to catch viewers' attention. The four ads are for Honda, Diet Pepsi, UPS, and the Navy. The Honda ad appeals to love and relies on values association by implying reliability. The Diet Pepsi ad appeals to fun/freedom and values association by portraying freedom to drink soda. The UPS ad appeals to power and values association by implying efficiency. The Navy ad appeals to power/fun and uses branding to portray the job as exciting.
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How can you create effective facebook ads
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Print advertising campaign analysis
The document discusses and analyzes print advertising campaigns for several products:
- A Dior men's fragrance campaign uses celebrity endorsement to suggest the product will make users like the celebrity. It targets young adult males.
- A McDonald's Big Mac ad humorously portrays the burger asking not to be stared at "like a piece of meat." It aims to both sell and entertain viewers mainly targeting adults.
- An iPhone 11 campaign focuses attention on the phone's features through minimalist photography. It targets both young tech enthusiasts and older audiences. The goal is to intrigue viewers rather than directly sell the product.
Lo2 workbook
Understanding clients and their requirements is important in marketing to produce work they will be pleased with. Communication must be kept open during production and clients should review progress to ensure the work matches their vision. Market research techniques like market segmentation help understand a market's consumers and competition to identify opportunities. A SWOT analysis examines a company's strengths, weaknesses, opportunities, and threats to plan improvements. Audience profiling provides demographic and behavioral information about typical clients to tailor marketing. Press releases aim to communicate newsworthy information to media organizations and should contain the who, what, when, where, why and how of an announcement.
Lo2 workbook
This document provides an overview of key marketing and public relations concepts. It discusses the importance of understanding clients and their needs in marketing. It also explains tools like SWOT analysis, audience profiling, and the marketing mix that can help understand markets. For public relations, it defines press releases, media packs, PR briefings, and explains how events, interviews, and contacts can help promote products or services. Overall, the document serves as an introductory guide to common methods and techniques used in marketing and public relations.
Social Vantage - Social Media Marketing Strategy
This document provides an overview of an effective social media marketing strategy for businesses. It recommends using a combination of educational, promotional, and engaging content along with paid social media advertising like Facebook like campaigns and web click campaigns. It stresses the importance of analyzing social media metrics and analytics to optimize the strategy and understand its impact. The strategy aims to help businesses leverage social media to boost their brand awareness, generate new sales, and attract more customers in a cost-effective manner.
Facebook today 2015 - Algorithm change
What Facebook’s Algorithm Change
Means for Brands and the Future of Media
One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. When people see content that’s relevant to them, they’re more likely to be engaged with News Feed, including stories from businesses.
That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey, we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.
Now we’re bringing new volume and content controls for promotional posts, so people see more of what they want from Pages.
By making News Feed more engaging for people — with Page post creative that is more relevant to them — we’re also creating a better platform for businesses to reach their customers and find new ones.
Why it still matter?
They offer a free, easy-to-maintain online presence for people to discover and learn about a your brand
They work across desktop, mobile and tablets without requiring any extra configuration, and contain complete information about a business
They also offer tools to create videos, photos and events that bring a business’ story to life
Many businesses also use Pages as a customer service channel
Businesses should think about their Page as a cornerstone of their online identity, not simply as a publishing service
Lo2 workbook
The document provides an overview of key marketing and public relations concepts, including:
- The importance of understanding clients and the market in marketing.
- Tools for market research like SWOT analysis and marketing maps.
- Defining the 4 Ps of the marketing mix: product, price, place, and promotion.
- Explaining audience profiling and common information included.
- The purposes of various PR tactics like press releases, media packs, and networking.
Lo2 2
This document provides an overview of key marketing and public relations concepts and techniques. It discusses the importance of understanding clients and markets in marketing. It also explains tools like SWOT analysis, audience profiling, and the four Ps of the marketing mix (product, price, place, promotion). In public relations, it outlines press releases, media packs, briefings, conferences, handouts, interviews, photo opportunities, networking and useful contacts. The document aims to help understand principal methods in marketing and PR.
Digital marketing ppt
Intro to the digital marketing like a overview about my research work done for my interns in the digital marketing at exposys data labs.
Advanced Facebook Advertising Techniques
This document provides tips and strategies for advanced Facebook advertising techniques. It discusses 13 different ad objectives that Facebook offers and how to define measurable goals aligned with these objectives. Other topics covered include how to use conversion pixels, create custom audiences and lookalike audiences, tips for different ad types like local awareness ads, carousel ads, offer claim ads, and video ads. It emphasizes testing ads frequently, choosing the right call to action buttons and keywords, and using data to inform advertising decisions. The overall message is that advertisers should test strategies frequently and align their goals with Facebook's objectives to improve performance.
Canny Case Study
Canny is a marketing agency that specializes in driving measurable business growth for clients by deeply understanding their business, customers, and market. They helped a fitness company called Result's Personal Training increase call-ups and leads by 30% through a 5-phase process: 1) Conducting in-depth customer profiling and market analysis; 2) Developing a unique selling proposition; 3) Writing persuasive copy centered around the USP; 4) Designing a sales-driven website; and 5) Implementing a lead magnet. Canny's data-driven approach focuses on measurable results through analytics and accountability.
Making money with affiliate marketing
Making Money With Affiliate Marketing.marketing, entrepreneur, affiliate marketing, business, digital marketing, affiliate marketer, affiliate, advertising, money, youtube, marketer, seo, social media, network marketer, social media marketer, e commerce, entrepreneurship, marketers, influencer, marketing digital, billionaire, internet, facebook, ecommerce, social network, expert, killer, web entrepreneur, web, ceo
11 Examples of Facebook Ads That Actually Work (And Why)
Facebook ads can take several forms, including right-hand column ads, News Feed ads, video ads, photo ads, multi-product ads, local ads, and offer ads. Successful ads are visual, relevant to the target audience, include an enticing value proposition, and have a clear call-to-action. Examples provided showcased ads from various companies that utilized these principles well.
5 marketing trends
If you are starting a new or established company, it is important to build up your reputation. A strong reputation can help you connect with customers and increase sales. So, how do you go about building a great reputation? By knowing what marketing trends are worth following. To help you keep up with the latest industry developments. Many starting businesses try to hire IT Services to promote their business through the latest trending technology.
Using Instagram to expand your business reach -2
this slide for you guys , who want to earn from Instagram or expand your business reach .
this guide is for you .
Content marketing Guide & Tips for Affiliate marketer & content Writter
This document provides information about different types of content marketing that businesses can use. It discusses blog posts, guest blog posts, cartoons/comics, eBooks, and infographics. Blog posts allow businesses to communicate regularly with customers and share different types of content. Guest blog posts allow businesses to contribute content to other relevant blogs. Cartoons and comics can help explain complex topics simply. EBooks are long-form content that can educate audiences. Infographics visually present information. The document recommends which types of businesses might benefit most from each content type.
AD 5_How to Choose an Advertising Agency.pdf
This document provides an overview of advertising agencies and their functions. It discusses how agencies work with clients to develop advertising campaigns, the services they provide, common agency types and organizational structures. It also covers ethical standards for advertising copy and agencies' relationships with media owners. Advertising agencies are hired by clients to help study markets, devise advertising strategies and place ads in media outlets. They aim to effectively promote their clients' products or services while maintaining ethical advertising practices.
Nesta creative toolkit_book_4_in_it_for_the_long_haul
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
Similar to Magazine adds (20)
11 Examples of Facebook Ads That Actually Work (And Why)
11 Examples of Facebook Ads That Actually Work (And Why)
Content marketing Guide & Tips for Affiliate marketer & content Writter
Content marketing Guide & Tips for Affiliate marketer & content Writter
Nesta creative toolkit_book_4_in_it_for_the_long_haul
Nesta creative toolkit_book_4_in_it_for_the_long_haul
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Magazine adds
- 1. Magazine Ads By Justin Hathaway Introduction: In this PowerPoint I will be showing the analysis of four magazine adds in which I will be explaining how the ad is working by telling (1) the basic human need it is appealing to, (2) the marketing technique it is using, (3) how the ad is framed to catch the viewers attention.
- 2. Honda Human need; love. The wording of the ad expresses a owners relationship with the car as long lasting. Marketing technique; Values Association. This ad implies that a Honda will have a long life and be very reliable which is a positive value/ characteristic. The value would be faith because you have faith that the Honda you have will live a long life. Framing of the ad; the viewer sees a nice and active neighborhood which relates well to the value association marketing technique . It helps the viewer to believe that a new Honda fits well with the values of the nice neighborhood.
- 4. Marketing Technique; values association. Old people can’t really drink a lot of sugar so the value would be freedom because the person can be free to do what he wants-to drink soda again.
- 6. Marketing Technique; value association. The ad indicates that by using UPS your company will be more efficient, more popular and more effective. One could also point to a strategy of using weasel words such as “Faster”. The value would be power because by getting your products shipped faster, you have more power in the market.
- 8. Marketing Technique; branding. The ad relates a job in the NAVY as exciting and fun.
- 9. Framing of the ad; The pictures of high tech equipment quickly catches the eye of the viewer and the text again talks about a job in the NAVY as exhilarating.