Advertisements aim to persuade consumers in 3 key ways: by using positive language, appealing to aspects of the readers' personality, and targeting specific customer types. They try to convince readers that the product will make them happier, more successful, and so on. To attract and stick in memory, ads appeal to senses, ask questions, use imagery and slogans, and quotes from famous people. The goal is always to convince readers to buy the product.

1. Name – Parmar Shubhda A.
 Paper - Mass Media
Roll no – 30
 Topic – Features of Advertisements
 Submitted to – S.B Gardi
Department of English
Maharaja Krishnakumarsinghji
Bhavnagar University
MA Sem - 4

2. Definition of Advertisement :
“ The process of delivering a message
about ideas, Goods and services,
through the media, paid by in
identifiable sponsor.”
-Philip Kortler

3. Importance
For
Advertisements

4. How do advertisements persuade ?
 They use carefully chosen, positive
language.
 They appeals to some aspect of the
readers’ personality.
 They do this by aiming at a particular
type of customers .

5. They try to make the readers believe that their
product will make them
Happier
More fashionable
Healthier
Successful
More Intelligent
More Beautiful
Slimmer
Comfortable
smart

6. They use carefully chosen language to appeal to
their target language

7.  How do they attract your attention and stick in your
memory ?
 They appeal to your sense .
 They ask question to hook you in.
 They persuade you to imagine your self using
their product .
They make you feel special .

8.  They use exaggerated language, full of adjective and
adverb to paint an appealing picture .
 They start sentences with the imperative.
 They use memorable images and slogans.
 They use quotes or authority from famous people.
 Their sole purpose is to convince the reader to by
their product .

9.  Very attractive and prosper words are in the head line .
 Several panels or section.
 Eye catching photos or pictures.
 Only a very small amount of text .
 It attracts attention towards a product, creates a desire to have
it, finally induces consumers to visit market and purchase
same .

10.  Advertising has a psychological impact on consumers.
 Some advertisements are relate with target .
 Advertisement is an method of presenting a product in
an artistic, attractive and agreeable manner .
 Creativity is very important part of any advertisement.
 Without creativity , advertising will be like a body
without soul .