Annual volume of smartphone app downloads will reach 56 billion this year. Mobile apps are the way ahead! Mobile Apps vs. Mobile Websites - which side are you on?
2. Mobile App Industry
• 2013 – The mobile app
economy continues to show
impressive growth all round
– Annual volume of smartphone
app downloads will reach 56
billion this year, says ABI market
research
– Google’s Android will account for
58% of the total app share, with
Apple’s iOS commanding 33%
annually
– Microsoft’s Windows Phone at a
little less than 4% and BlackBerry
trailing with 3%
3. Types of Apps
• Games/Social Networking
– 79% of the time on mobile apps is spent on social media and gaming apps
• Videos/Movies
– Video sharing occurs mainly (56 %) through social media, but also (44 %) by
physically sharing their device with people nearby. Texting, emailing and
YouTube are also significant sharing channels.
• News
– Mobile business apps were worth $25 billion last year; will double by 2017
• Maps/Navigation
• Shopping
– From 2010 to 2011, the number of mobile retail apps increased by 350%
– 25 percent of consumers engage in online shopping only via mobile
• Banking/Finance
• Weather
4. Mobile Apps vs. Mobile Websites
• Mobile apps are convenient, faster and easier to navigate
• Mobile apps offer personal discounts and vouchers based on consumer’s
interest
• Mobile apps allow easy access to product and store information
• Creating a mobile website can grow your mobile user base and lead them
to download your application
• Mobile websites deliver the entire brand experience
Mobile app is the game changer here but not without mobile websites.
6. Adoption Rate of Mobile Apps
* A survey across these
countries showed that
consumers want to use
more or the same number
of apps that they are
currently using but not
less.
7. Mobile Apps Market Analysis - Top 4 App
Publishers (iPhone India)
08.01.2013 – 09.02.2013
Country Downloads of
Global Rank Publisher Apps Published
Rank Apps
Imangi Studios
1 7 LLC (Temple 13 479,000
Run etc.)
Kiloo (Subway
2 17 4 331,000
Surfer etc.)
3 9 Facebook Inc. 4 186,000
Supercell (Clash
4 8 of Clans & Hay 2 154,000
Day) Source: XYO data
*Downloads indicate an app's popularity among consumers and are an indicator of it’s
market success
8. Building a Successful Mobile App
• Solve a problem
• Interactive functionality
• Effective usage
• User experience
• Deliver quality with value
• Single point focus
• Pick one thing and do it well
• Mix n’ Match
• Integrate existing resources – Social media/location
• Update
• Keep things fresh with regular updates and new features
9. MobStac and App Development
Building Native mobile app for iOS-powered devices such as iPhone & iPod
Touch (iOS version > 4.0)
Also, Native tablet app for the iOS-powered iPad (iOS version > 4.0)
And Native mobile app for Android-powered devices (Android version > 2.1)
10. Delivering ‘The App Effect’
Mobstac’s cloud allows publishers and businesses to easily
manage and track their mobile sites and apps from any Internet-
enabled device while the professionals at Mobstac keep it up-to-
date and running efficiently for you and your customers.
– Mobile websites
– Touchsite – Tablet website
– Customized apps
– 24/7 engineering support
11. Mobile is the new web
• MobStac converts your existing online content into mobile &
tablet websites that can be accessed across every available
device
• Key features of MobStac
– Unified dashboard to easily manage your mobile sites and
apps
– HTML5 enabled assets
– Seamless integration with your existing CMS / Website
Try MobStac NOW
(It’s free)
12. Wondering if you need a mobile presence?
Call us for a FREE consultation
Isis Singh | Content Marketing
Email us: isis@mobstac.com
Call us: +1 (408) 413 3613