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The future of media is mobile


  Marlon Rodrigues
  Director, Marketing
  @marlonrodrigues      June 27, 2012
The platform provider enabling media companies to
reach their digital audiences on connected devices.
nd   inning




              -3-
The world the media industry lives in




                                        -4-
Putting your money where your
audience is




                                -5-
Where does digital traffic come from?




                                        -6-
Mobile'device'traffic'


Up'20'times'year8over8year'



                Mobile'device'share'of'web'traffic'
                   '

                                                      '



                                                          -7-
Brace yourself




                 -8-
Where is the money in the app business?




                                    -9-
Paydirt!




*The value of mobile transfers and transactions by 2015
                                        Yankee Group, June 2011



                                                                  - 10 -
The future of media is mobile


 THANK YOU         www.polarmobile.com
                         @polarmobile

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