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DIGITAL
NUMBERS
IN
>> I N D O N E S I A
Seno Pramuadji
Digital Creative & Social Media
These are some digital
datas I collect from
various source:
ComScore, We Are Social,
APJII, BBG & Galup, Rakuten,
Veritrans & Dailysocial, etc
FEEL FREE TO
WATCH!
73 JUTA73 MILLION
ONLINE POPULATION in INDONESIA
Source: eMarketer, 2013
INTERNET USER*in millions
59,6
72,7
83,6
93,4
Source: eMarketer, 2013
2012 2013 2014 2015
DID YOU
KNOW?
female male
DEMOGRAPHIC
Source: : APJII,
Profil Internet
Indonesia,
Des 2012
48,4
51,5
51
49
Source:
We Are
Social SG
JAN 2014
DEMOGRAPHIC
urban rural
urbanrural
DEMOGRAPHIC by AGE DID YOU
KNOW?
9,9 %
11,6 %
10,9 %
9,1 %
14,2 %
11,8 %
10,9 %
10,1 %
6%
3,1 %
Source: : APJII,
Profil Internet
Indonesia,
Des 2012
DIGITAL IMMIGRANT
This older generation knew internet
when they were an adult. Need to
learn and adapt
DIGITAL NATIVE
This younger generation born and
living in the internet era. They tend
to make trends in cyber
DEMOGRAPHIC by AGE DID YOU
KNOW?
9,9 %
11,6 %
10,9 %
9,1 %
14,2 %
11,8 %
10,9 %
10,1 %
6%
3,1 %
Source: : APJII,
Profil Internet
Indonesia,
Des 2012
INTERNET USER IS DOMINATED
By YOUNGER GENERATION
12 – 34 years old (58,4 %)
ONLINE AUDIENCE in INDONESIA
Source:
Comscore
Media
Metrix, 2013
DEMOGRAPHIC by AGE
Source:
Comscore
Media
Metrix, 2013
EMERGING
INTERNET
MARKET
ARE VERY
YOUNG
UNDER 35 yo
43 %
19 %
27 %
14,2 %
11,8 %
Globally,
Women are More Likely to Visit Family, Home, and Retail Sites;
Men Gravitate Towards Sports, Auto, and Technology
EMERGING INTERNET MARKET
ARE VERY YOUNG.
UNDER 35 yo
Source:
Comscore
Media
Metrix, 2013
INDONESIA MEDIA
CONSUMPTION
TELEVISI
NEWSPAPERRADIO
1
43
43,5
8,717,4
INTERNET
2
30,4
INTERNET USER IS
DOMINATED
By YOUNGER
GENERATION
12 – 34 years
Source: Nielsen, eMarketer, 2012
INDONESIANS
SPENT
+3 HOURS
ON
INTERNET/DAY
Source: Nielsen, eMarketer, 2012
SOCIAL
NETWOR
KING
SOCIAL
NETWORKING
Source:
Comscore
Media
Metrix, 2013
10,5 5,926,480,2 4,9MILLIONS MILLIONS MILLIONS MILLIONS MILLIONS
Source:
BBG & Galup,
Oct 2012
47,6 37,6 29,495,7
PERCENT PERCENT
PERCENT PERCENT
JAKARTA IS THE MOST CONNECTED CITY
IN THE WORLD
12.800.000TOP FACEBOOK CITIES (MILLION USERS)
Source:
Social Bakers,
Forbes
2,4TOP TWEET CITIES (FROM GLOBAL TWEETS)
Source:
Social Bakers,
Forbes
TOP CITIES FACEBOOK (million users)
Source: Social Bakers 2013,
Forbes
BANGKOK
ISTANBUL
SAO PAOLO
MEXICO
BOGOTA
MUMBAI
LONDON
BUENOS AIRES
SANTIAGO
JAKARTA
8,7
7,0
3,5
6,0
7,4
4,2
3,7
5,7
6,1
4,1
Source: Social Bakers, Forbes 2012
TOKYO
LONDON
SAO PAOLO
NEW YORK
CHICAGO
RIYADH
JAKARTA
BANDUNG
LOS ANGELES
PARIS
TOP CITIES TWITTER (% of global tweet)
2,4
2,0
0,8
1,8
2,3
1,1
0,9
1,3
1,9
0,9
4th LARGESTFACEBOOK POPULATION IN THE WORLD
INDONESIA is
20 MILLION
MORE USERS THAN THE UK
Source: wikipedia 2013, Alexis Gravel
70FACEBOOK USERS
in INDONESIA are
UNDER
25 YO
75FACEBOOK USERS
in INDONESIA
ACCESSING
THROUGH
MOBILE
385
are SENT
per DAY
TWEETS
Source: SEMIOCAST, JUL 2013
2.614.214
TOTAL LINKEDIN USERS
#3
FASTEST GROWING
POPULATION
RANK 18
Socialbakers (Global,2014)
LINKEDIN in INDONESIA
11,01
PENETRATION of ONLINE
POPULATION
3 INDUSTRIES
OIL & ENERGY, TELECOMMUNICATION,
TI & SERVICE
Source: Linkedin 2012, Socialbakers 2013
Source:
Linkedin 2012,
Socialbakers
2013
PINTEREST in INDONESIA
4 MILLION
USERS in INDONESIA
30 %
TRAFFIC AROUND
the WORLD
USD 25 M
Bakrie Global GROUP
INDONESIA INVESTMENT23.000.000
USERS in THE WORLD
DOMINATING
PATH in INDONESIA
Source: Dave Morin, CEO Path’s statement, 2014
SOCIAL
HABBIT
SOCIAL MEDIA USE
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM OWN AN ACCOUNT
USED in THE PAST MONTH
98
93
32
80
79
74
39
41
59
33
15
12
Source: We Are Social SG JAN 2014
SOCIAL MEDIA
PENETRATION as
A PERCENTAGE
of THE TOTAL
POPULTION
AVERAGE TIME
SOCIAL MEDIA
USERS SPEND
EACH DAY
PERCENTAGE of
MOBILE USERS
USING SOCIAL
MEDIA APPS
on THEIR HOME
PERCENTAGE of
MOBILE USERS
USING LOCATION-
BASED SERVICES
SOCIAL INDICATORS
15 2H54M 74 32
Source: We Are Social SG JAN 2014
NUMBER of
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS
AS A PERCENTAGES
of TOTAL POPULATION
PERCENTAGE of
MOBILE SOCIAL as
a PERCENTAGE of
the TOTAL
POPULATION
MOBILE STATS
80,1M 32 52M 21
ACTIVE SOCIAL
MEDIA USERS
ACCESSING SOCIAL
MEDIA on a MOBILE
DEVICE
##
Source: We Are Social SG JAN 2014
VIDEO
ONLINE
USER at the AGE 15-24 IS WEB VIDEO SEARCHING
46
Source:
ComScore
Media Metrix
2012
ALMOST HALF OF USERS WHO WATCH VIDEO
ONLINE IN INDONESIA ARE 15-24 yo
Source:
ComScore
Video Metrix
2012
UNIQUE USER PER MONTH
1 BILLION
Source:
Youtube,
2013
VIEWS PER MONTH
6 BILLION
Source:
Youtube,
2013
TIME ON SITE PER SESSION
18 MINUTES
Source:
Youtube,
2013
HOURS OF VIDEO VIEWED/DAY
900.000
Source:
Youtube,
2013
COME FROM MOBILE
22 OF VIEWS
Source:
Youtube,
2013
DIGITAL
MEDIA
WORLD-WIDE
MALAYSIA
INDONESIA
SINGAPORE
76,1
92,3
73
63,5
Reach of News/information category:
Source:
Comscore
Media
Metrix, 2013
NEWS
READING
WORLD-WIDE
INDONESIA
SINGAPORE
VIETNAM
69,7
194,8
75,9
55,7
Minutes Spent per visitor on
News/information category:
Source:
Comscore
Media
Metrix, 2013
Source:
ALEXA.com
Jan 2014
DETIK.COM
KOMPAS.COM
VIVA.CO.ID
MERDEKA.COM
TRIBUNNEWS.COM
1
2
3
4
5
6
7
8
9
10
THE BIG PLAYER in INDONESIA
KAPANLAGI.COM
OKEZONE.COM
LIPUTAN6.COM
BOLA.NET
TEMPO.CO
DETIK.COM
KOMPAS.COM
VIVA.CO.ID
Source:
ALEXA.com
Jan 2014
MERDEKA.COM
Source:
ALEXA.com
Jan 2014
TRIBUNNEWS.COM
800-900
Articles per day (Dec’2013)
982.918
Total Published Content Dec’2013
JAN’2014  18.588 posts
223.020
Members (Jan’ 2014)
Source:
Kompasiana
TEAM
BLOG
230.156
Total Facebook likes
292.521
Twitter follower
RANK 29
Alexa.com (Jan’2014)
DIGITAL
BUYERS
3,1
4,6
5,9
7,4*
2012 2013 2014 2015
6,7%
8%
9%
10%
digital buyers in Indonesia
percentage of Internet user
* In millions
HIGHLIGHT on ONLINE PURCHASE
Source: eMarketer Jan 2013
MOST USED E-COMMERCE SITES
50
49,2
19,5
13,6
8,9
8,5
FACEBOOK
KASKUS
GROUPON
TOKOBAGUS
LIVINGSOCIAL
AMAZON
Source: Veritrans & Dailysocial, 2012
MOST USED E-COMMERCE SITES
50
49,2
19,5
13,6
8,9
8,5
FACEBOOK
KASKUS
GROUPON
TOKOBAGUS
LIVINGSOCIAL
AMAZON
Source: Veritrans & Dailysocial, 2012
DIGITAL
/ONLINE
BEHAVIOUR
ONLINE
CONSUMER
IS GROWING
INDONESIA
11
Source: Survei Index E-Commerce, Rakuten 2013
THE AVERAGE MONEY SPENT
in INDONESIA
USD239 or
IDR 2,3M
Source: Survei Index E-Commerce, Rakuten 2013
54,1
USE SMARTPHONES
TO SHOP ONLINE(in past 3 months)
78SHARE PRODUCT VIA SOCIAL MEDIA
14ONLINE SHOPPING BY HP/TABLET/GADGET
INDONESIAN LIKES TO..
28SHOPPERS STILL BUY ON STORE/OFFLINE
Source: Survei Index E-Commerce, Rakuten 2013
CLOTHING
HANDPHONE
TICKET FOR
TRIP/SHOW
NOTEBOOK
BAGS
BOOKS
ELECTRONIC
GADGET
SHOES
COSMETIC
BOOKING
TOYS
female male
MOST BOUGHT PRODUCT IN PERCENT
71,1 39,1
39,1
39,1
39,1
11
9,0
8,8
39,1
2,1
8,7
3,8
11,1
5,2
2,2
0,8
5,0
0,3
4,8
4,7
0,3
4,6 Source: APJII2012
PAYMENT ONLINE
70
41
30
24
15
BANK TRANSFER
KLIK BCA
CREDIT CARD
CASH on DELIVERY
MANDIRI INTERNET
Source: Veritrans & Dailysocial
DIGITAL
MOBILEGLOBAL
24
20
16
14
12
8
6
SOCIAL MEDIA
ENTERTAINMENT
GENERAL INFO
E-MAIL
GAMES
SHOPPING
LOCAL SEARCH
GROWTH in
MOBILE USAGE
is COMING
FROM
SOCIAL MEDIA &
ENTERTAINEMNT
GLOBAL MOBILE USERS SEARCH
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012
113
83
275
83103
at HOME ON the GO In STORE At WORK At SCHOOL
GLOBAL MOBILE SEARCH CONTEXT VARY BY TYPE OF SEARCH
125
108
150
82
37
77
100
214
101
92
RESTAURANT SHOPPINGFOOD TECH TRAVEL
154
69
101
102
116 129
146
0
87
190
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012
Source:
NOKIA
Research
THE AVERAGE A PERSON LOOKS AT THEIR PHONE, or
ONCE EVERY SIX-AND-HALF-MINUTE OF EVERY WAKING HOUR
150 TIMES
A DAY
DIGITAL
MOBILEINDONESIA
53
35
49
ANDROID
OS BB
WINDOWS
IOS
Source: InMobi, Mobile Media Consumption
24
20
16
14
12
8
6
SOCIAL MEDIA
ENTERTAINMENT
GENERAL INFO
E-MAIL
GAMES
SHOPPING
LOCAL SEARCH
GROWTH in
MOBILE
USAGE
is COMING FROM
SOCIAL
MEDIA&
ENTERTAINMENT
WHAT INDONESIAN SEARCH
Source: InMobi, Mobile Media Consumption
DIGITAL
MOBILE
DIGITAL
MOBILE
69
35
29
17
14
6
6
IN BED
WAITING
WATCHING TV
SPEND TIME W/ FAMILY
COMMUTER LINE
MEETING/CLASS
BATHROOM
In INDONESIA,
PEOPLE
LIKE TO USE
MOBILE
PHONE
when
THEY’RE
ALONE
WHERE PEOPLE ONLINE?
Source: InMobi, Mobile Media Consumption
DIGITAL
MOBILE
INSTANT
MESSAGING
43
37
36
23
20
16
16
WHATSAPP
BBM
LINE
FB MESSENGER
WECHAT
KAKAOTALK
SKYPE
INDONESIANS
ARE A VERY
SOCIAL
AND
“CHATTY”
MARKET
INDONESIAN LIKES TO CHAT...A LOT
Source: On Device Research 2013
Source: We Are Social SG JAN 2014
AVERAGE TIME THAT INTERNET USER SPEND
USING THE INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
5 HOURS
27 MINUTES
Source: We Are Social SG JAN 2014
MOBILE INTERNET
PENETRATION
AS A PERCENTAGE
OF TOTAL POPULATION
14%
2 HOURS
30 MINUTES
AVERAGE TIME THAT
MOBILE INTERNET
USERS SPEND USING
MOBILE INTERNET EACH DAY
Source: We Are Social SG JAN 2014
23 77SMARTPHONE
FEATURE PHONE
Source: Nielsen, Sept 2013
SMARTPHONE
PENETRATION
of TOTAL
POPULATION
14
Source: We Are Social SG JAN 2014
SMARTPHONE USERS SEARCH
FOR LOCAL INFO BY PHONE
14
Source: We Are Social SG JAN 2014
14SMARTPHONEUSERSRESEARCH FORPRODUCT
Source: We Are Social SG JAN 2014
SMARTPHONE USERS
PURCHASE ONLINE
by PHONE
57
Source: We Are Social SG JAN 2014
GIMANA..
UDAH PADA
PUAS, KAN?
Haji Bolot is
one of
the famous
comedian in
Indonesian
QUESTIONS?
THANK YOU
Seno Pramuadji
Digital Creative & Social Media Storyteller
Twitter: @seno_pramuadji
www.about.me/senopramuadji

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