TELO is what you get when “Calm" meets “Pokemon Go” and point it to serve people who do not have any healthy fitness habits. We use audio-AR tech/content that allows users to run with immersive audio stories where they play the lead character having to run away from or towards something/one.

1. JULY - 2021
Download Now
TELO
“We Make Running Fun!”

2. ALL WORKING TOWARDS MAKING MORE PEOPLE RUN
AND ADOPT HEALTHY HABITS
FITNESS APP MARKET REVENUE
$298.30 BILLION
BY 2026 WITH A 31.25% CAGR
1
NORTH AMERICA HAD THE LARGEST MARKET SHARE IN 2019, WITH A MARKET VALUATION OF USD 16.82 BILLION;
THE REGIONAL MARKET IS PROJECTED TO RECORD A CAGR OF 28.35% OVER THE FORECAST PERIOD 1

3. TAM (India)
520M - 2020 ——-> 760M - 2021
Indian smartphone users by
(a)
(b)
(c)
(d)
(e)
(f)
(a) = 500,000,000 Smartphone Users
(b) = (a) X 34% living in cities = 170M
(c) = (b) X 80% who do NOT exercise = 136M
(d) = (c) X 80% who use mobile apps = 108M
(e) = (d) X 05% who pay for mobile apps = 5.4M
(f) = (e) X $1 * 12Months = $64.8M/year
“According to industry studies of the
Indian retail
fi
tness services market,
there are six million active users in India
who are spending on an average $350
to $400 annually towards
fi
tness
services, amounting to $2.6 billion
market size.”
2

4. But
6 in 10 people
think running/
fi
tness is
boring
TELO solves this…
* internal survey
3

5. “How?” you ask!
Intro Speed Up Alert #1 80% Complete Successful
Speed Up Alert #2
Starts Running Runner Slows Down Runner Slows Down Again Runner Completes 80% Completes Run
🏃
Audio-AR powered by GPS to provide contextual storylines to make running fun!
👆 👆 👆 👆 👆
We fused “Calm” and “Pokemon Go” for runners
Intro Speed Up Alert #1 80% Complete Failed
Speed Up Alert #2
👆 👆 👆 👆 👆
English
Hindi

6. TELO Design
We are not the
fi
rst
ones to do it!

7. Growth
MoM Growth (Average%)
Traction as of 22nd July 2021
Downloads: 15,000+ Last 28 days: 4,300+
Last 7 days: 1500+
134%

8. • Previously Founded and run a voice-
fi
rst social networking app call the
theVOIZapp - 2 years+
• Growing it over 150K+ active users with 38K+ MAUs and 7.2 WAUs at its
peak;
• Sr. Product Manager with over 14+yrs experience - Freight Tiger, Taskbob, Zee
Learn Ltd., O2 Mobiles UK, SingTel etc.;
• Avid Runner - 9000+KMs run so far in 11 years;
Sidharth Vijayan
Founder

9. ASK
$100K in seed capital
Milestones to be achieved with the investment:
- Reach 500K active runners in 12 months from fundraise
- Have at least 10 different pockets of tier 01 & 02 cities where active communities are
functional
- Conduct two big running events on the app
- Content in 2-3 additional languages

10. PRODUCT ROADMAP
Period Action
First 3 months Get
fi
tness/running coaches to be the voice of the brand and get their clients also to sign up and use TELO ($)
4 - 6 months Integration with
fi
tness IOT devices - Apple Watch, FitBit Smartwatches,
fi
tness bands etc.
6 - 8 months Languages that we intend to create content in - Kannada, Tamil, Gujarati
8 - 12 months
Potential Patent Application for algorithm that ensures highest success rate for users when the app nudges them to
complete the run in the stipulated time
0 - 12 months
Hiring plan (12months) - 3 Engineers (1 iOS, 1 Android, 1 Backend developer), 1 UI/UX Designer, 1 Digital Marketer and 1
Content Writer

11. Value Proposition
• Fitness while having fun and being entertained
• Multi-lingual content
• No geographic limitations, run anywhere you are
• New content can be made available at scale quickly
• Fitness content for runner milestones (WIP):
• Running your
fi
rst 5KM
• Running your
fi
rst 10KM
• Weight Loss

12. Revenue Models
User Subscription
Users can unlock premium packages - coach-led,
weight loss, running their
fi
rst 5KM, 10KM, etc.;
Events:
Brands sponsored running events increasing
footfall to their physical stores (online possibilities
too);

13. How are we different?
Health focussed
Entertainment
Lacks a platform for content
creation
And is limited by their “Zombies”
positioning
1. Language & Genre Agnostic
2. Solve problems - Weight Loss + Distance Runs
3. Creators will be champions from Y02

14. Successful Exits in the space
”

15. Exit Possibilities
Lacks a platform for content creation
And is limited by their “Zombies”
positioning
1. Language & Genre Agnostic
2. Solve problems - Weight Loss + Distance Runs
3. Creators will be champions from Y02
Runtastic (165M users) acquired by Adidas for $240M;
MapMyRuns (30-40M users) acquired by Under Armour for $150M;
RunKeeper (50M users) acquired by ASICS for $85M;
FitBit acquired by Google for $2.1B;
Potential Exit
Z’Run (5M users) acquired by OliveX $9.5M
WEE HAVEN’T
TALKED
PLATFORM PLAY
YET!

16. Let’s make Running a Good and Fun Habit!
https://teloruns.com
+91 95139 70159
sidharth@teloruns.com
Thank You!

17. Path to 100K WAUs - 01
- 250K active users using running coaches, SM in
fl
uencers and comedians from Instagram;
- 500K+ active users from integration with platforms:
- Audio streaming platforms - Spotify (India), Gaana, Jio Saavn (if feasible) - “walk/run while you listen!”**
- Vernacular Audio book platforms - Pratilipi FM, Pocket FM - “walk/run while you listen!”**
- Build functionality that would drive virality
- Ability to get friends/family to cheer for you when you run - achieves two things:
1. Gives the runner the necessary motivation when they run and
2. Exposes the app to potential users who are cheering others and see them achieve results, thereby motivating them
to join the network too;
- Use (non-copyright material) Bollywood, Tollywood, Kollywood, Hollywood movie/cinema dialogues to bring in an
element of fun and surprise for the runners;
Estimated CAC Budget*:
Conversion % 5% 10% 15% 20%
WAUs 131315 262630 393945 525260
Cost ₹ 4,10,695.00 ₹ 8,21,390.00 ₹ 12,32,085.00 ₹ 16,42,780.00
* Development cost will be within a range of 4-10 lakhs for a
four to six month period + ** Licensing costs not included

18. - Insurance play for Corporates - B2B (maybe in phase 02) where corporates could bring in 100s or
1000s into our network and allow us to pass on user health/activity data for the corporates to
maintain and reduce their insurance premiums on the basis of user activity levels;
- Prelim talks with PazCare group health insurance had begun a while ago, will reinitiate the
conversation;
Path to 100K WAUs - 02