The mobile web,past present and future    Alex Christoforou       Wadja, Inc.      @alexwadja
We’re at the beginning of a new era for social Internetinnovators who are re-imagining and re- inventing a Web ofpeople an...
Web is undergoing a social evolution
A historic technology shift
Mobile is phones and tablets
Mobile devices surpassed PCs in 2010
The post PC world – R.I.P.
Post PC world- iPhone 2007 (modern smartphone)- iPadin 2010 (modern tablet computer)
Shift in how we interact with devices
Apple defined the ecosystemHardware      Apps         App Store
PC - evolution of discovery
Mobile - evolution of discovery
Do you see a pattern here?History is repeating itself, it’s doing so at a             much faster pace.
What is an App?Can Be Device NativeCan Be Web NativeCan Be Hybrid(HTML5 running through an app wrapper)
Device vs. Native
Differences are more blurry everyday      Can you spot the web native apps?         (hint: 8 of the below are web native)
The App store economy
38+ App store platforms500,000 Apps   450,000 Apps
From Apps to everything media
Thank youThe mobile ecosystem
Apple released a study saying that theecosystem associated with its deviceshas created over 514,000 US jobs, withmore than...
Understanding the platforms
Developers are the new kingmakers
Apps make the mobile device a must have              Thank you
Thank youInternet Trends 2011Web 2.0 SummitSan Francisco, California
Thank youMobile usage numbers
Mobile usage ramping up fast
Mobile adoption – straight line up
Smartphone shipments surpass feature     phones in Europe and USA
3G - 35% year on year growth
Smartphone usage has huge upside
Mobile and social is global
Thank youMobile commerce
Mobile commerce – we have lift off!
In a mobile commerce, transparent    world – pricing matters a lot
Mobile is huge for local commerce
Thank youMobile advertising
Global mobile app and ad revenue              rising
Advertisers follow eyeballs
Mobile advertising growing fast,           globally
Ad spend upside is in mobile and web
Thank youToday’s mobile players
Smartphones and tablets –   2 horse race so far
iPods changed media – iPhone grew   fast – iPad growth is amazing!
Android adoption even faster        thaniPhone
Android is on top of mobile browsing
Thank youThe opportunities that lie ahead
From an operators viewpoint                            Thank you- Apps are important, they drive mobile internet usage- Mo...
Mobile search is exploding
Web traffic from tablets is rising
How an app makes money                 Thank youRevenue share with app store owner…- Pay to download / access- Free but ad...
Average number of apps per user37 Apple - 22Thank you Blackberry              Android - 10
Happy customers84% Apple App Store - 81% Android            Market   58% Blackberry App World
Female focus                         Thank you- 39% of smartphone owning woman 55+ have downloaded 1 or more apps.- 22.5% ...
An analyst viewpoint    Thank you
People pay for apps                         Thank you- 50% of iPhone owners buy at least one paid app a month- 101,204, th...
Thank youAlex Christoforou   Wadja, Inc.  @alexwadja
Mobile web
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  • MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • Mobile web

    1. 1. The mobile web,past present and future Alex Christoforou Wadja, Inc. @alexwadja
    2. 2. We’re at the beginning of a new era for social Internetinnovators who are re-imagining and re- inventing a Web ofpeople and places, looking beyond documents andwebsites.John Doerr, Partner, KPCB
    3. 3. Web is undergoing a social evolution
    4. 4. A historic technology shift
    5. 5. Mobile is phones and tablets
    6. 6. Mobile devices surpassed PCs in 2010
    7. 7. The post PC world – R.I.P.
    8. 8. Post PC world- iPhone 2007 (modern smartphone)- iPadin 2010 (modern tablet computer)
    9. 9. Shift in how we interact with devices
    10. 10. Apple defined the ecosystemHardware Apps App Store
    11. 11. PC - evolution of discovery
    12. 12. Mobile - evolution of discovery
    13. 13. Do you see a pattern here?History is repeating itself, it’s doing so at a much faster pace.
    14. 14. What is an App?Can Be Device NativeCan Be Web NativeCan Be Hybrid(HTML5 running through an app wrapper)
    15. 15. Device vs. Native
    16. 16. Differences are more blurry everyday Can you spot the web native apps? (hint: 8 of the below are web native)
    17. 17. The App store economy
    18. 18. 38+ App store platforms500,000 Apps 450,000 Apps
    19. 19. From Apps to everything media
    20. 20. Thank youThe mobile ecosystem
    21. 21. Apple released a study saying that theecosystem associated with its deviceshas created over 514,000 US jobs, withmore than 200,000 jobs attributed to theapp business alone.
    22. 22. Understanding the platforms
    23. 23. Developers are the new kingmakers
    24. 24. Apps make the mobile device a must have Thank you
    25. 25. Thank youInternet Trends 2011Web 2.0 SummitSan Francisco, California
    26. 26. Thank youMobile usage numbers
    27. 27. Mobile usage ramping up fast
    28. 28. Mobile adoption – straight line up
    29. 29. Smartphone shipments surpass feature phones in Europe and USA
    30. 30. 3G - 35% year on year growth
    31. 31. Smartphone usage has huge upside
    32. 32. Mobile and social is global
    33. 33. Thank youMobile commerce
    34. 34. Mobile commerce – we have lift off!
    35. 35. In a mobile commerce, transparent world – pricing matters a lot
    36. 36. Mobile is huge for local commerce
    37. 37. Thank youMobile advertising
    38. 38. Global mobile app and ad revenue rising
    39. 39. Advertisers follow eyeballs
    40. 40. Mobile advertising growing fast, globally
    41. 41. Ad spend upside is in mobile and web
    42. 42. Thank youToday’s mobile players
    43. 43. Smartphones and tablets – 2 horse race so far
    44. 44. iPods changed media – iPhone grew fast – iPad growth is amazing!
    45. 45. Android adoption even faster thaniPhone
    46. 46. Android is on top of mobile browsing
    47. 47. Thank youThe opportunities that lie ahead
    48. 48. From an operators viewpoint Thank you- Apps are important, they drive mobile internet usage- More usage equals more revenue-Operators want to become part of the app ecosystem - APIs for developers - Operator billing - Revenue share with app owners - Developer community programs (at&t developer network) - Promote local apps (at&t and verizon app store) source (mobile entertainment - http://www.mobile-ent.biz/)
    49. 49. Mobile search is exploding
    50. 50. Web traffic from tablets is rising
    51. 51. How an app makes money Thank youRevenue share with app store owner…- Pay to download / access- Free but ad supported-In-app payments-Subscriptions to access areas
    52. 52. Average number of apps per user37 Apple - 22Thank you Blackberry Android - 10
    53. 53. Happy customers84% Apple App Store - 81% Android Market 58% Blackberry App World
    54. 54. Female focus Thank you- 39% of smartphone owning woman 55+ have downloaded 1 or more apps.- 22.5% discover their favorite app from a friends recommendation
    55. 55. An analyst viewpoint Thank you
    56. 56. People pay for apps Thank you- 50% of iPhone owners buy at least one paid app a month- 101,204, the average copies sold per iPhone app over 261 day lifetime- 35% of apps showing on most “popular app chart” lists are paid- 7% of iPhone owner have spent $50 on games in last 3 months
    57. 57. Thank youAlex Christoforou Wadja, Inc. @alexwadja

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