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6 Brands Getting Creative with In-store Retail Technology Use


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Today most retailers are investing in innovative retail technology to engage customers and promote social sharing. Providing a digitally-enabled experience in-store is one of the best ways for brands to entice customers to buy in-store.

Let's take a look at how various brands like LEGO, Burberry, Starbucks, E-Mart, Marks & Spencer and Kate Spade have been creatively using technology in-store over the past few years.

Published in: Retail
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6 Brands Getting Creative with In-store Retail Technology Use

  1. 1. 6 BRANDS getting creative with in-store TECHNOLOGY
  2. 2. 44% of U.S. shoppers admit to showrooming
  3. 3. One in every ten e-commerce companies is now making a significant investment in enhancing in-store technology
  4. 4. How are leading brands using technology in-store?
  5. 5. LEGO Augmented Reality Yr. 2009 LEGO introduced the “Digital Box” allowing customers to see what a LEGO set would look like after assembly.
  6. 6. BURBERRY Retail Theatre Yr. 2010 After Burberry’s Spring Summer 2011 womenswear show, guests were given access to the recently launched iPad featuring a custom Burberry app. Customers could browse the Burberry catalog and purchase items from the collection.
  7. 7. STARBUCKS Mobile Payment Yr. 2010 Starbucks introduced its mobile payments app in 2011. The app currently has more than 10 million users and hit $1B in revenue through mobile payments in 2013.
  8. 8. E-MART Shadow QR Code Yr. 2012 E-mart launched a 3D shadow QR code campaign to combat falling sales during lunch hour. The QR could only be scanned during lunchtime and led to a 25% increase in sales.
  9. 9. MARKS & SPENCER Virtual Rail Yr. 2013 Marks & Spencer introduced a virtual rail consisting of three 46" touchscreens, each showcasing 50 clothing samples in one of their stores. Customers can browse all options, check prices and availability, watch a video of a model wearing the clothes, and even place an order right in-store.
  10. 10. KATE SPADE Interactive Window Display Yr. 2013 Kate Spade introduced a 24-hour interactive window display which allows consumers to shop anytime of the day. Shoppers can purchase items right on the sidewalk; purchased items are then delivered within one hour.
  11. 11. What next?
  12. 12. IN-STORE BEACONS Beacons can be used to deliver proximity-based, context-aware messages. These devices give brands an opportunity to interact with customers not only at a store level but also to target narrowly at an aisle or a fixture level.
  13. 13. DIGITIZING PRODUCT INVENTORY Retailers are starting to digitize their product inventory, making it easier for customers to find what they want.
  14. 14. OMNI-CHANNEL RETAILING Many retailers are now working on providing customers with the same experience in every channel, whether in-store, online or mobile.
  15. 15. MobStac is the world's first mobile commerce platform for developers delivering exceptional mobile commerce apps on iOS, Android and Windows. We offer robust SDKs and backend services for developers specializing in app development for e-commerce businesses and consumer brands. Ask us how MobStac can help you