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Bango, Release money inside your app, Monetising Mobile Conference, 26th May

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Presentation by Ray Anderson, CEO of Bango, at the Monetising Mobile Conference in London on 26th May.

How developers should be looking to make money from their mobile apps.

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Bango, Release money inside your app, Monetising Mobile Conference, 26th May

  1. 1. Release the Money Inside your Apps Ray Anderson © 2010 Bango plc www.bango.com
  2. 2. Sales of Mobile Applications $3.1 Bn 2006 2
  3. 3. Sales of Mobile Applications $9.7 Bn $3.1 Bn 2006 2009 3
  4. 4. Selling Apps Browse Buy Download 4
  5. 5. Selling Apps Browse Buy Download Freemium: Browse Download Use Buy 5
  6. 6. Forces driving Freemium • App store download wars 6
  7. 7. Forces driving Freemium • App store download wars • Customer Care 7
  8. 8. Forces driving Freemium • App store download wars • Customer Care • Payment flexibility 8
  9. 9. Opportunities … • Surf the “free app” fad.. 9
  10. 10. Opportunities … • Surf the “free app” fad.. • Use in-app billing (with browser option) 10
  11. 11. Opportunities … • Surf the “free app” fad.. • Use in-app billing (with browser option) • Draw users back to your mobile website 11
  12. 12. Seize your share… Bango.com/appswp 12

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