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Release the Money

Inside your Apps
Ray Anderson




© 2010 Bango plc
www.bango.com
Sales of Mobile Applications




               $3.1 Bn




                2006

                               2
Sales of Mobile Applications
                               $9.7 Bn



               $3.1 Bn




                2006    ...
Selling Apps




       Browse   Buy   Download




                                 4
Selling Apps




       Browse       Buy         Download


   Freemium:



  Browse       Download   Use        Buy


   ...
Forces driving Freemium




• App store download wars




                            6
Forces driving Freemium




• App store download wars




• Customer Care




                            7
Forces driving Freemium




• App store download wars




• Customer Care




• Payment flexibility


                    ...
Opportunities …



• Surf the “free app” fad..




                              9
Opportunities …



• Surf the “free app” fad..




• Use in-app billing (with browser option)




                        ...
Opportunities …




• Surf the “free app” fad..




• Use in-app billing (with browser option)




• Draw users back to yo...
Seize your share…




                Bango.com/appswp
                                   12
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Bango, Release money inside your app, Monetising Mobile Conference, 26th May

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Presentation by Ray Anderson, CEO of Bango, at the Monetising Mobile Conference in London on 26th May.

How developers should be looking to make money from their mobile apps.

Published in: Education, Technology, Business
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Bango, Release money inside your app, Monetising Mobile Conference, 26th May

  1. 1. Release the Money Inside your Apps Ray Anderson © 2010 Bango plc www.bango.com
  2. 2. Sales of Mobile Applications $3.1 Bn 2006 2
  3. 3. Sales of Mobile Applications $9.7 Bn $3.1 Bn 2006 2009 3
  4. 4. Selling Apps Browse Buy Download 4
  5. 5. Selling Apps Browse Buy Download Freemium: Browse Download Use Buy 5
  6. 6. Forces driving Freemium • App store download wars 6
  7. 7. Forces driving Freemium • App store download wars • Customer Care 7
  8. 8. Forces driving Freemium • App store download wars • Customer Care • Payment flexibility 8
  9. 9. Opportunities … • Surf the “free app” fad.. 9
  10. 10. Opportunities … • Surf the “free app” fad.. • Use in-app billing (with browser option) 10
  11. 11. Opportunities … • Surf the “free app” fad.. • Use in-app billing (with browser option) • Draw users back to your mobile website 11
  12. 12. Seize your share… Bango.com/appswp 12

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