.

2. Marketing Plan for “Easy LiFi” ANDROID APP

3. INDEX
1.EXECUTIVE SUMMARY
2.SITUATION ANALYSIS
3.GOALS
4.MARKETING STRATEGY
5.TACTICS
6.IMPLEMENTATION

4. • Utility and connectivity Application.
• Let’s us connect to the Lifi networks by synchronising with the
node online.
• App is similar to a browser but acts on Light network.
• Completely redefine your internet and data sharing
experience.
EXECUTIVE SUMMARY

8.  World population gradually increased by 14 % in 10 years, world
population was 6.5 billion in 2005 but now it is 7.4 billion
 In 7.4 billion population, 3.5 billion people around 47% using the
internet and only 31% ( 2.3 billion) people using smartphone
2004 2010 2014 2016
World Population (billion) 6.5 6.9 7.2 7.4
Internet Penetration 16% 30% 40% 47%
Smartphone User (billion) --- --- 1.57 2.32

9. Market share of all active user of social media
• 3 billion population uses the
chrome worldwide which is 59
% of Internet user around the
world.
• The sum of the user base of
other social media like firefox
(500 million ), explorer (468
million), safari( 300 million ),

10. Browser Comparison for Marketing

11. GOALS

12. FUTURE Demographics
• 70% of Lifi enabled users will be there by 2020.
• 50% countries will be Lifi enabled by the end of 2025
• Median age of at Lifi user will be 30, however majority of active users will below 40
• 30% of all Lifi users will be using phone dependent application by 2020.
• 30% of all Lifi users will be INDIANS by 2025.

14. AWARENES TRIAL PURCHASE

15. AWARENESS
• Consumers are to be made aware about Easy Lifi.
• Application marketing through the integrated phone.
• More and more awareness about app to be made on Quora,
Facebook etc.
• Smart IOT based banners on Metros, Buses etc.
• Advertisement in TV Channels mainly catering to females.
• Women Empowerment Program in various cities across India.

16. TRIAL
• Partner with GOOGLE, LG and many other mobie
companies to get it pre-installed on Android or
Apple Platform.
• Gives incentives during trial offers.
• Direct mobile ads on GOOLE AdSense.
• Send advertising emails for downloading trial
versions.
• Give 1 month or more as free subscription offer.

17. PURCHARSE
• Keep the initial prices high.
• In future, gradually lower the prices down.
• Give discount and offers for family pack etc.
• For bulk purchases eg. for offices internal network, give
more discounts.

18. TACTICS

19. Easy Lifi : App that allows you share data and network using ligh
as data medium.
BRAND : the app will be associative , same as windows OS ,
which is integrated before purchase
PRICE : Kept at 0.50$ initially and it will be reduced to 10 cents.
INCENTIVES : bulk order, family packs are all incentivized.
DISTRIBUITON : Done through GOOGLE PLAYSTORE

20. IMPLEMENTATION

21. • Initially, low cost Amazon Web Servers are rented out.
• App is distributed to Lifi enabled mobile operating system for
• pre installation.
• Feedback response team is set up.
• Back-end and front-end developers are hired to response positively to
feedbacks.
• Customers Care Unit is hired to listen to listen and solve their problems.
• Marketing and Talent acquisition team will be hired in the future.

22. CREATED BY Hitesh Kumar Vyas, IIT KHARAGPUR, during a
MARKETING INTERNSHIP under guidance of Prof. Sameer Mathur, IIM
LUCKNOW.
DISCLAIMER