This assignment was completed I association with my Project and Portfolio 1 class for my Digital Marketing Bachelor of Science at Full Sail University.

1. PERSONAL BRAND EXPLORATION
Project & Portfolio I: Week 1
April, 2022

2. Melissa Garcia, formerly known online as Missy
Mayhem, is a modern day renaissance woman.
Having moved on from being an international cosplay
sensation, she now leverages her wealth of artistic
insight and raw creative talent for her truest calling,
production design. She has an uncanny ability to
elevate and enhance a director’s vision. Melissa
believes that a film’s imagery can define its voice
before the first line of dialogue is ever spoken.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Production Designer
• Art Director
• Art Director’s Assistant
BRAND ARCHETYPE - With my
brand’s archetype being The Sage, I
provide a wealth of relevant knowledge
and diverse wisdom from past
experience to draw from, making well
informed decisions to elevate and
realize the vision of any media
production.
Production Designer for the Film Industry

4. Hiring Managment for Production Designer or Art Director
TARGET AUDIENCE
Tiffanie Taylor
Outreach Plan:
• Review Tiffanie’s page to better inform myself before any
communication.
• I would want to connect on linkedIn after having sent the
application via their website.
• Because of the formal nature of the application, I would wait
two seeks before contacting back unless a timeline is
otherwise noted. First via email, and if no reply within 3 days
I would contact via LinkedIn
Central Team Leader
of Human Resources
at Life.Church
Esther Smiley
Outreach Plan:
• Investigate the company to familiarize myself with the
company culture.
• Simply connecting on LinkedIn and sending a message to let
her know I am interested in the position.
• Depending on the reply. I would likely wait a week to contact
again, and then 3 days via the same communication.
VP Human Resources
at PopSockets
Krystle Wright
Outreach Plan:
• There are many people with this title, I would investigate to
make sure Krystle is the correct contact.
• This company seems relaxed, my initial contact could be
simply connecting through LinkedIn and sending an initial
greeting message.
• After applying I would hope to have a response, within an
amount of time specified. But after 2 weeks I would contact
the company via email.
Senior Manager,
Talent Discovery at
Media Monks

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Grow my professional presence by developing my
LinkedIn profile.
‣Make 3 relevant connections per week while
making sure my profile is up to date with good
copy and images. Keep in contact with these
connections.
Mid Term: (2029)
• Develop my network by gaining experience on film sets.
‣Work in art department positions on film sets
consistently at least once per month or work on
long term projects.
Long Term: (2039)
• Become a leader in my industry.
‣Produce educational YouTube content, at least one
entry per week for 2 years.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Creative Conceptualization
SOFT
HARD
Novice / Adept / Expert
Graphic Design Novice / Adept / Expert
Creative Problem Solving Novice / Adept / Expert
Costuming and Craft Novice / Adept / Expert
Google Systems
SOFT
HARD
Novice / Adept / Expert
Adobe Suite Novice / Adept / Expert
Relevant Portfolio/Work Exp. Novice / Adept / Expert
Leadership & Collab. Experience Novice / Adept / Expert

7. I help media productions and independent
filmmakers to achieve exceptional art direction
and compelling production design by leveraging
a vast knowledge and experience with art and
providing a strong creative voice for a team to
follow.
PROMISE

8. CREDENTIALS
Work Experience:
• 2009 - 2019 | Costumer, Content Creator,
Speaker, Graphic Designer, Performer.
• 2019 - 2022 | Independent Production
Designer, Production Manager, Video
Producer, Graphic Designer.
Education:
• Digital Marketing, B.S., Full Sail University
(2024)
Awards:
• 3rd Place Mixed Media - Janet F. Harte Art
Competition 2011
• Best Craftsmanship - San Japan 2015
• Best Director - Full Sail Uni 2021
• Best Overall Film - Full Sail Uni 2021

9. COMPETITION
OMAR FRASIER
Industry Experience:
• 2018 - Present Freelance Photography
Education:
• Film/Cinema/Video Studies, B.S., Full Sail University (2022)
• Retail Ready Career Center (2016)
• HS Diploma
Leadership Experience:
• Freelance Photography
• Army Veteran
Skills and Proficiencies:
• Editing - 0 endorsements
• Storytelling - 0 endorsements
• Film - 0 endorsements
MELISSA GARCIA
Overall Online Presence:
• 76 connections currently. Banner image is changed but not
branded. Headshot is a well composed. In areas with content
it is clear and concise but the page is bare over all. Featured
section has a few portfolio pieces. I was unable to locate
social links. Url is not customized.
• Grade: 60 out of 100 feels like the bare minimum.
Industry Experience:
• 2019 - Present Freelance Production Design
Education:
• Digital Marketing, B.S., Full Sail University (2024)
Leadership Experience:
• Contract Production Designer
Skills and Proficiencies:
• Marketing - 0 endorsements
• Sales and Marketing - 0 endorsements
• Promotional - X0endorsements
Overall Online Presence:
• 55 connections. No customized banner. Headshot is
reasonable and not outdated. Profile is currently very bare
with no about section. No articles or other content. No way to
access current social media. URL is Customized.
• Grade: 40 out of 100 Needs improvement.

10. COMPETITION
JON ELI METCALF
Industry Experience:
• 19 + years Production Design for Feature Film and
Commercial.
Education:
• No education noted.
Leadership Experience:
• 19 + years as head of Art department for Feature Film and
Commercial.
Skills and Proficiencies:
• Art Direction - 32 endorsements
• Creative Direction - 29 endorsements
• Photo Shoots - 21 endorsements
MELISSA GARCIA
Overall Online Presence:
• 500+ connections. Banner image is changed but not branded.
Headshot is a 3/4 shot on a phone, difficult to see face.
Hasn’t posted lately, one written recommendation, no about
section. Featured section has one out of date link. Instagram
was set to private. Url is not customized.
• Grade: 75 out of 100 Great portfolio and high endorsement.
Education:
• Digital Marketing, B.S., Full Sail University (2024)
Leadership Experience:
• Contract Production Designer
Skills and Proficiencies:
• Marketing - 0 endorsements
• Sales and Marketing - 0 endorsements
• Promotional - X0endorsements
Overall Online Presence:
• 55 connections. No customized banner. Headshot is
reasonable and not outdated. Profile is currently very bare
with no about section. No articles or other content. No way to
access current social media. URL is Customized.
• Grade: 40 out of 100 Needs improvement.
Industry Experience:
• 2019 - Present Freelance Production Design

11. BRAND POSITION
For producers or filmmakers who need compelling
visual storytelling, I provide exceptional art direction
and captivating production design because a single
strong voice with expertly informed creative decisions
making will elevate any film into a memorable brand.
@ MISSY DOES MOVIES

12. NETWORKING & MARKETING
Industry Events & Organizations
• Corpus Christi 7-Day Film Festival
‣ TBD Jul/Aug 2022 | Greater Corpus Christi Area, Texas
• Austin Film Festival
‣ Oct 27 - Nov 3, 2022 | Austin, Texas
• South by South West (SXSW)
‣ TBD March 2023 | Austin, Texas
Digital Marketing
• Primary Content: A series of tutorial videos utilizing my own
portfolio as examples for educational exploration. Surrounding posts
will promote the ideas reviewed from the videos
• Primary Tools: Consistent posts to Youtube approximately once per
week. Instagram main posts twice a week and one reel per week in
order to not to thin the quality of content of the page.
• Website: Website will house my greatest works, tell of my history
and my brand, as well as display personal projects.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seek a Mentor either an Independent Filmmaker with open
positions willing to take a student of the practice or a
Professional Production Designer that will allow me to assist
them on sets. Apr 2023
Formal Education
• Digital Marketing, B.S., Full Sail University (2024)
Technical Skills
• Adobe Suite - LinkedIn Learning, Jan 2023
• Microsoft Systems - LinkedIn Learning, Feb 2023
• Google Systems - LinkedIn Learning, Mar 2023
Soft Skills
• Film on-set experience - Join a team at Film Festivals, Apr
2023
• Creative Collaboration Skills - Engage and collaborate with
fellow creatives on a local project, Apr 2023
• Leadership Skills - Lead Art direction when on Projets when
possible, Apr 2020

14. Melissa Garcia
You know how the visual look of a film can make that
film absolutely forgettable? Well, what I do is
elevate a film into a memorable brand by directing the visual concepts of the film.
In fact, my production design has helped talented independent filmmakers win
awards and recognitions at film festivals.
“

15. REFERENCES
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media.monks.com/careers
Chris, M. (2018). On a western film set. Unsplash. Retrieved April 10, 2022, from
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Home page of cc7day. cc7day. (n.d.). Retrieved April 10, 2022, from https://
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