Personal Brand Exploration - Daniel Russell

PERSONAL BRAND EXPLORATION

Daniel Russell

Project & Portfolio I: Week 1

April 15, 2022

IDENTITY
Picture of You
Goes Here
I’ve always wanted to tell stories. Narrative has a
profound impact on the way we view our lives
and ourselves, and the right story at the right
time can do a world of good for a person. I’ve
been blessed to experience stories that have
lifted me up and empowered me to be the
person I am today, and now I want to lift up and
empower others. I provide stories with depth and
honesty, backed up with a lifetime of study in the
craft, to encourage the audience to be their best
selves when it’s time to go back to the real world.

PROFESSION
Potential Job Titles:

• Producer/Director

• Camera Operator

• Creative Writer

Royalty is what I bring the the table;
the desire to create stories that lead by
example, providing role models and
encouraging those who watch to take
ownership of their lives and follow in
the footsteps of the characters they
love.
Creative Contributor for the
fi
lm and entertainment industries.

Talent Acquisition and Recruiters
TARGET AUDIENCE
Chastina Fauatea
Outreach Plan:

• Prepare a letter: explain that I appreciate the company and
what it stands for, and ask what it needs or is looking for.
Ask what the path to working for them looks like.

• Connect through LinkedIn, and send the letter.

• Explain in the letter that I will follow up in a week. Then, in a
week, follow up. I will also provide periodic updates about
my continuing growth and education.
PROFILE
PICTURE Talent Acquisition Specialist at
Angel Studios
Daniel Kim
Outreach Plan:

• Prepare a letter: explain that I have always loved the
company, and ask what it needs or is looking for.


• Explain in the letter that I will follow up in a week. Then, in a
week, follow up. I will also provide periodic updates about
my continuing growth and education.
Recruiter at Nintendo
Cassidy Chan
Outreach Plan:

• Prepare a letter: express my interest in the company, and
ask what roles the company will be looking to
fi
ll in the
future.


• In a week, I will follow up. I will also provide periodic
updates about my continuing growth and education.
PROFILE
PICTURE Talent Acquisition Coordinator
at Lucas
fi
lm

GOALS
Short Term: (2022-23)

• I will
fi
nd paid work at a local studio.

‣ Be receiving income from providing services to a
production company by the middle of 2023.

Mid Term: (2032)

• I will be working at a production studio in either a
screenwriter, producer, or other production role.

‣ I will be contributing to creative decisions made in
a
fi
lm or television project by the end of 2032.

Long Term: (2042)

• I will write and direct at least one feature
fi
lm.

‣ I will mark this goal a success when the feature
fi
lm enters production, hopefully by the end of
2042 at the latest.

SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Cinematography/Camerawork
SOFT
HARD
Novice / Adept / Expert
Screenwriting Novice / Adept / Expert
Communication/Social Skills Novice / Adept / Expert
Creative Thinking Novice / Adept / Expert
Adobe Creative Cloud
SOFT
HARD
Novice / Adept / Expert
Microsoft O
ffi
ce Suite Novice / Adept / Expert
Writing and Reading Comprehension Novice / Adept / Expert
Critical Thinking/Problem Solving Novice / Adept / Expert

PROMISE
I help studios tell compelling stories by
communicating deeper truths.

CREDENTIALS
Work Experience:

• Script Reader, Select Films

• Screenwriter: One Feature Film

• Writer-Director: Four Short Films
Education:

• Associate’s of Science in Digital Cinematography, Full
Sail University (Grad. 2021)
• Certi
fi
cate in Entertainment Business, Full Sail University (Grad. 2022)
Awards:

• Valedictorian - Full Sail University

• Best Short Film - PCA Student Film Festival

• Best Director - PCA Student Film Festival

COMPETITION
Kayla Cox
Industry Experience:

• Industry experience goes here
Education:

• Digital Cinematography Degree (Unspeci
fi
ed Level), Full
Sail University
Leadership Experience:

• Director of six projects through Full Sail.
Skills and Pro
fi
ciencies:

• Cinematography

• Organization Skills

• Adobe Premiere Pro
Daniel Russell
Overall Online Presence:

• 16 Connections

• Pro
fi
le contains short bio, headshot, education, skills, and
Full Sail projects. Customized banner.

• Bio, education, and experience isn’t very detailed. No
published articles or links to other social media. No custom
URL.

• Grade: 70/100
HEADSHOT HEADSHOT

Education:

• Associate’s Degree in Digital Cinematography, Full Sail
University

• Certi
fi
cate in Entertainment Business, Full Sail University

• Director of four short
fi
lms, the largest with a crew of ten.

• 23 Connections

• Pro
fi
le contains bio, headshot, job and school experience,
and skills.

• No published articles or links to other social media. No
custom URL.

• Grade: 85/100
Skills and Pro
fi
ciencies:

• Screenwriting - 1 endorsement

• Digital Film - 1 endorsement

• Communication/Social Skills

COMPETITION
Noah Farris
Noteworthy Experience:

• None listed.
Daniel Russell
HEADSHOT

• Production Assistant, KTEN-TV
Education:

• Bachelor’s Degree in Film, Full Sail University
Skills and Pro
fi
ciencies:

• Camera - 1 endorsement

• Video editing - 1 endorsement

• Camera operation - 1 endorsement

• 190 Connections

• Pro
fi
le contains headshot, job and school experience, and
skills.

• No custom banner or URL, no articles, and no bio.

• Grade: 55/100
Skills and Pro
fi
ciencies:

• Screenwriting - 1 endorsement

• Digital Film - 1 endorsement

• Communication/Social Skills

Education:

• Associate’s Degree in Digital Cinematography, Full Sail
University

• Certi
fi
cate in Entertainment Business, Full Sail University

• 23 Connections

• Pro
fi
le contains bio, headshot, job and school experience,
and skills.

• No published articles or links to other social media. No
custom URL.

• Grade: 85/100

• Director of four short
fi
lms, the largest with a crew of ten.

BRAND POSITION
THE CRAFTSMAN
For entertainment studios who need to connect with
their audience, I provide deep, meaningful stories
because of my appreciation of story and my
understanding of the storytelling craft.

NETWORKING &
MARKETING
Industry Events & Organizations

• Fan Expo 2022

‣ June 17-19 | Dallas, TX

• Content 2022 Media Summit

‣ September 12-17 | Weatherford, TX

• Oak Cli
ff
Film Festival 2022

‣ June 23-26 | Oak Cli
ff
, TX
Digital Marketing

• Primary Content: Short prose stories or short
fi
lms that show
depth and honesty.

• Primary Tools: Housed on my website, the releases will be
promoted on Facebook, Twitter, Instagram, LinkedIn, and Reddit. I
will post a teaser announcing the release of the short story or
fi
lm
a week prior to its release, then post again one week later
announcing that the project has been released.

• Website: The website will house the short stories and
fi
lms, as well
as a resume and portfolio of previous work and my mission
statement.
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor

• I will seek a mentor who has worked in
fi
lm production,
ideally as a director. I will also seek a screenwriting mentor,
or if I can’t
fi
nd one, a writing mentor. They should have an
ample amount of experience but also a balanced lifestyle
and stable personality. The goal will be to establish these
partnerships by December of 2023.
Formal Education

• Certi
fi
cate of Entertainment Business - May 2022
Technical Skills

• Creative Cloud - Create smaller projects through CC to gain
experience, JULY 2022

• Microsoft O
ffi
ce - Rely more actively on O
ffi
ce software in
future pursuits, MAY 2022
Soft Skills

• Stress Tolerance - Spend time on a set to learn more about
the stress level, and how others handle it, DECEMBER 2022

• Leadership - Continue to create small projects on my own
time, and direct a cast and crew, MAY 2022

Daniel Russell
You know how studios need to tell stories that
connect with their audience? Well, what I do is tell stories
with depth and relatability, so people can see themselves in the characters. In
fact, my work has resonated with people so much that I won best short
fi
lm and
best director at the PCA Student Film Festival.
“

REFERENCES
27-3043.05 - poets, lyricists and creative writers. O*NET OnLine.
(n.d.). Retrieved April 12, 2022, from https://
www.onetonline.org/link/summary/27-3043.05

27-4031.00 - camera operators, television, video, and
fi
lm. O*NET
OnLine. (n.d.). Retrieved April 12, 2022, from https://
www.onetonline.org/link/summary/27-4031.00

27-2012.00 - producers and directors. O*NET OnLine. (n.d.).
Retrieved April 12, 2022, from https://www.onetonline.org/
link/summary/27-2012.00

bigrob103. (n.d.). Lord of the rings photo: Peter Jackson. Fanpop.
Retrieved April 12, 2022, from https://www.fanpop.com/
clubs/lord-of-the-rings/images/6888247/title/peter-jackson-
photo

Content2022 christian
fi
lm festival and media conference. Christian
Media Conference. (n.d.). Retrieved April 15, 2022, from
https://www.christianmediaconference.com/

Fan expo dallas 2022 information. FanCons.com. (n.d.). Retrieved
April 15, 2022, from https://fancons.com/events/info/17917/
fan-expo-dallas-2022

Home 2022. Oak Cli
ff
Film Festival. (n.d.). Retrieved April 15, 2022,
from https://2022.oakcli
ff
fi
lmfestival.com/

Noah Farris - production assistant - KTEN-TV | linkedin. (n.d.).
Retrieved April 15, 2022, from https://www.linkedin.com/in/
noah-farris-893341171

Kayla Cox - Digital Cinematography Major from Full Sail University.
linkedin. (n.d.). Retrieved from https://www.linkedin.com/in/
kayla-cox-27295b196/

Chastina Fauatea - talent acquisition ... - linkedin.com. (n.d.).
chastina-fauatea-94b1991a5

Daniel Kim - Redmond, Washington, United States ... (n.d.).
danieljinkim

Cassidy Chan - Talent acquisition coordinator - linkedin. (n.d.).
cassidylchan

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