Poster Audience Research

1. Target Audience
Research
Looking at this first question the majority of
recipients said they preferred poster. Combined with
my second question, the colour and image of the
posters is what attracted them to the image. So these
are areas I need to focus on as these obviously draw
the audience in.
This question focusses on poster 1 and analyses
which aspects the audience likes about the advert.
Looking through the answers the audience focusses
on image, layout and colours. From this I can infer that the layout, colours and main image are important.
From this I can see that the audience liked the rule of thirds layout, so this informs my decisions when
making my own. Also looking to the image and colours, the audience liked the image, which contained the
artist, so this informs me that should include an image of the artist. Further more, regarding the colours, the
colours used are washed out/ unsaturated, giving an indie look to the advert. This educates my decision when
designed my own and is a technique I can look to use.

2. Looking at the data given for poster 2, similarly the
audience liked the layout, which again followed the
rule of thirds layout, showing that this is a composition
I should follow. In comparison to poster 1, the
audience did not like the colours or image used.
Showing that the audience want an image of the artist
and also want colour included rather than black and
white. However, people did like the mention of popular
songs, as this obviously sells the album because they
are recognisable. Another aspect which people liked
about poster 2 was the font used, both adverts that I have looked at used bold fonts, however for poster 2 it is
of a more consistent sizing through and arguably has a bigger effect than poster 1, this is another aspect
which will aid my decisions when designing my own advert as I can look to use a large, bold font, to attract
the audience.
Looking at the answers received, all of the respondents guessed somewhat correctly. The majority chose the
indie/ rock genre with a few choosing indie acoustic, which still correct to some degree. Overall it was
identifiable that the genre was indie, showing that the posters and techniques used are identifiable as indie.