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Focus Group Results – 
I did a focus group so that I would get a look into what my 
target market like and want to see on the front cover of a 
music magazine, the inside of it and the colours, fonts and 
layout. 
The first question I asked was: Which of the following artist or 
band would you most like to see as a cover artist and why? 
From asking this question they said that they would prefer to 
see and for this they said either: Arctic Monkeys, Jake Bugg 
and Mumford and Sons because they appeal to my target 
audience, favourite artists and play music in which they like to 
listen to. 
I then asked: Looking at the three front covers below, which 
image do you prefer and why? All of my target audience said 
they prefer the first one because the image of Florence really 
captures her attention because she is looking directly into the 
camera. However, one girl said she didn’t like any og them 
because they are stereotypical images of the same race good 
looking people which doesn’t show a wider range of ethnicity. 
After asking what image they want to see I then decided to ask 
about the layout in which they prefer. Weather the want a 
structured layout or a not structured one. Unsurprisingly all my 
focus group said they would much rather a structured one 
because it flows much better than the second one. 
Because the inside information in a magazine is very important 
I then decided to ask the question: What information would 
you like to feature in the magazine and why? I gave them a list 
of things to choose from which are: posters, interviews, 
personal profiles, information up and coming gigs and festivals
and 2 for 1 offers. My results from this were that they would 
like personal profiles because they want to get to know the 
artist/ band not just their music and information about up and 
coming gigs and festivals so they can buy the tickets before 
they actually sell out. Also, posters so they can admire a 
certain band or artist. 
Now I have got the information about the type or image they 
want, the layout of the page and what information features 
within the magazine I then asked: What colours most attract 
you to a magazine and why? From this my focus group said 
that they would like to see colours like red to catch their 
attention and vivid colours so it’s not boring.

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Focus Group Results

  • 1. Focus Group Results – I did a focus group so that I would get a look into what my target market like and want to see on the front cover of a music magazine, the inside of it and the colours, fonts and layout. The first question I asked was: Which of the following artist or band would you most like to see as a cover artist and why? From asking this question they said that they would prefer to see and for this they said either: Arctic Monkeys, Jake Bugg and Mumford and Sons because they appeal to my target audience, favourite artists and play music in which they like to listen to. I then asked: Looking at the three front covers below, which image do you prefer and why? All of my target audience said they prefer the first one because the image of Florence really captures her attention because she is looking directly into the camera. However, one girl said she didn’t like any og them because they are stereotypical images of the same race good looking people which doesn’t show a wider range of ethnicity. After asking what image they want to see I then decided to ask about the layout in which they prefer. Weather the want a structured layout or a not structured one. Unsurprisingly all my focus group said they would much rather a structured one because it flows much better than the second one. Because the inside information in a magazine is very important I then decided to ask the question: What information would you like to feature in the magazine and why? I gave them a list of things to choose from which are: posters, interviews, personal profiles, information up and coming gigs and festivals
  • 2. and 2 for 1 offers. My results from this were that they would like personal profiles because they want to get to know the artist/ band not just their music and information about up and coming gigs and festivals so they can buy the tickets before they actually sell out. Also, posters so they can admire a certain band or artist. Now I have got the information about the type or image they want, the layout of the page and what information features within the magazine I then asked: What colours most attract you to a magazine and why? From this my focus group said that they would like to see colours like red to catch their attention and vivid colours so it’s not boring.