Michele Horn has over 16 years of experience in marketing communications strategy and planning. She is currently a Senior Marketing Communications Manager at SpiceworksInc., where she is responsible for full funnel marketing communication plans for multiple products. Previously, she worked at Dell Inc. for over 12 years in various senior marketing roles managing global campaigns, budgets, and teams. She holds a Bachelor's degree in Business Administration with a major in Marketing from the University of Tulsa.

1. MICHELE HORN
3003 Silverleaf Drive, Austin, Texas 78757
(512) 565-4193, michele@mhorn.com
MARKETING COMMUNICATIONS STRATEGY AND PLANNING EXPERT
Results-focused senior marketing communications manager with 16 years of experience,
skilled at creating and driving marketing campaigns that deliver revenue and growth.
 MarketingCommunication Strategy  StrategicBudgeting,RoadmapPlanning
 CampaignPlanningandExecution  Vendor& AgencyManagement
 Brand Management  Global People Management
EXPERIENCE
SpiceworksInc., 6/15 – Present Austin,TX
SeniorMarketing CommunicationsManager
 Responsible forfull funnelmarketingcommunicationplansformultipleproducts
 Manage all levelsof marketingfromstrategytoin-market–includingtestingnew
vehiclesandchannelslike video,infographics,online radio,podcast,andevents
 Collaborate acrossthe organizationfromdevelopmenttosalestomanagement inorder
to ensure marketingplansare inalignmentwithproductandcompanygoals
Dell Inc., 9/02 – 6/15 Austin,TX
SeniorCampaign &Marketing OperationsManager–ConsumerGlobalMarketing, 10/14 – 6/15
 Developed all aspectsof a360 campaignfor the Dell launchof Windows10 – including
global go-to-marketplanning,messaging, andsalesenablement
 Coordinatedall communications withinternalglobal, regionalandproductteams
 Established anewcampaignplanningprocess andtrackedkeymilestones
SeniorTablet Campaign Manager –Commercial& ConsumerGlobalMarketing,5/13 – 10/14
 Developed6strategicand integratedgo-to-markettabletcampaigns forDell worldwide
 Actedas a central pointof contact to improve communications betweenthe business
unit,corporate and regional marketingteams
 Ensuredglobal & cross-functional alignmentacrosskeyactivitiesfortabletlaunches
End UserComputing SeniorSolutionsManager–CommercialGlobal Marketing,7/11 – 5/13
 Managed a teamof 5 marketingcommunicationspecialists responsible forover25
marketingcampaigns thatincluded social media,directmail,print, &online advertising
 Presentedstatusupdates toglobal stakeholdersandkeyinternalteams
 Coordinatedwithagenciesandinternal Dell teamstooutputbestof breedmarcom
SeniorLifecycle ManagementMarketing Manager–Small Biz GlobalMarketing,10/10 – 7/11
 Implementedthe “Develop&Retain”Lifecycle Management marcomroadmap
 WorkedwithvariousCRMteamsand keystakeholderstoapplythe roadmap globally
 Developed 7newmarcom assetsto drive retentionof Dell customers worldwide

2. SeniorMarketing Communications Manager–SmallBusinessGlobal Marketing,11/06 – 10/10
 Developedandimplementedthe Global Small Businessmarcomstrategy
 Coordinatedwith variousagenciesandDell teamstoalignmarketingplans
 Analyzedmarcommetrics todetermine improvementsforfuture campaigns
 Managed $25M quarterlybudgetincludingcatalog,directmail andCRMcategories
Email Marketing Manager– Medium& LargeBusinessOnline Demand Generation, 2/06 – 11/06
 Developedemail contentforweeklyDellMedium&Large Businessemail program
 CoordinatedwithvariousagenciesandDell teamstoexecuteweeklyemail drops
 Managed email dynamiccontentprojectwhichincreasedresponserate by10%
Online AffiliateProgram Manager–Small BusinessOnlineDemand Generation,7/05 – 2/06
 Developed marcomsentthroughAffiliatechannel withover1,500 active Affiliates
 Responsible forgenerating over$55Min revenue each quarter
 DeterminedcommissionpayoutforAffiliates of upto$2M perquarter
Email Marketing Manager– SmallBusinessOnline Demand Generation,11/03 – 7/05
 Developedemail contentforweeklyDellSmall Businessemail program
 Grew email revenue by26% and marginby 49% yearoveryear
 Successfullyimplementednew Retention,Acquisition, andDevelopmentstrategy
Online Discounts & CouponsManager(contractorthrough T3) – BusinessSystems,9/02 - 11/03
 Responsible foradministeringall onlinepromotionsfor the Small BusinessandMedium
& Large Businesswebsitesusinganinternal discountingapplication
 Trackedall promotionsandassessedpossible riskstothe business
 Managed online contentforthe Medium&Large Business website
Harte-Hanks Inc., 8/99 - 9/02 Austin,TX
Marketing Communication ProgramManager, 6/02- 9/02
 Developedmarketingstrategiesforhightechcompaniesthroughmarketresearch
 Managed accountrevenue,forecasting,budget/profitmargingoals,andinvoicing
 Responsible formaintaininga$1.2M assignedaccount
 Managed dailyactivitiesof Associate ProgramManagersandAdministrators
 Accountable formonthlyinvoicing,reporting,andclientinteractions
AssociateMarketing CommunicationProgramManager,8/99 - 6/02
 Managed directmail/email projectsthatinvolvedcreative,targetlist management,
merge-purge services,coordinationof mail house,andprogrammeasurement
 Implementedonlinetoolsforsalesleadmanagementandprojectcoordination
 Managed all inventoryandwarehousetransactionsforthe team
EDUCATION
UniversityofTulsa, College ofBusinessAdministration,May 1999
Bachelorof Science inBusinessAdministration
Major in Marketing