Michael L. Tabbs has over 15 years of experience in senior leadership roles managing teams, developing client relationships, and demonstrating thought leadership in sales, marketing, and emerging technology trends. He has a proven track record of achieving revenue goals and growing businesses through strategic marketing and community engagement. The document outlines his professional experience, qualifications, and accomplishments in marketing, business development, staff management, and industry leadership roles.

1. Michael L. Tabbs
917.687.2267 mltabbs@gmail.com
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Peak Revenue & Execution Leadership Success Included:
Client experience 12+ years of demonstrated track record of developing senior level client
relationships.
Staff management. Proven experience in managing teams of 10+ people and in working cross
functionally across an organization. Manage, recruit, and advise business partners in delivering
services/support.
Industry thought leadership demonstrated with a strong knowledge or experience in sales
and marketing, with particular emphasis on direct marketing, strategy, analytics, technology,
and new emerging trends.
12 consecutive quarters of profit 15+ years of industry expertise in technology and services
in the financial markets industry Including $40M annual sales attainment.
Community engagement. 10+ years working with inner-city youth developing both social and
educational skills.
Leadership History
 Managing Director, Harlem Urban Youth Association (October 2013 – Current)
 Urban Technology, Chief Marketing Officer (April 2013 – October 2013);
 TSTT/SGA Community Service (November 2011 – February 2013)
 IBM, Cloud Computing Executive (January 2009- October 2011)
 IBM, Business Development Executive (June 2004– January 2009)
 IBM, Brand Marketing Manager (January 1992– May 2004)
Marketing and Brand Direction
Harlem Urban Youth Association New York, NY (October 2013–Current) Managing Director
Urban Technology Center New York, NY (2013) Chief Marketing Officer
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Pioneered and implemented measurable strategies that drove hard revenue goals and increased
awareness for the Youth Leadership Academy offering.
Created a solid plan to reach major and small markets that reflects segmentation, targeting, and value
proposition development increasing revenue by 50%. and effectively using Google Analytics consistently
improving monthly metrics.
Mobilized the communications team to “get the plan off the page” with efficiency and flexibility –
measuring results and adjusting the plan to reach aggressive goals quickly.
Chief Marketing Officer / Cloud Computing Executive/ Business Development/ Brand Marketing
Web Development –
Established a best-in-class web presence to generate revenue, and awareness growth goals capturing new
market segments nationally.
Evaluated and enhanced Urban Tech’s Search Engine Optimization to own key search terms and drive
donors and supporters to the site.
Go-to-Market planning

2. Michael L. Tabbs
917.687.2267 mltabbs@gmail.com
Tested new lead generation and acquisition channels, optimizing channel mix by scaling high-value
channels and cutting back on low-value channels.
Executed a plan to increase brand equity and consistent in every marketing tactic, and that the Urban
Tech’s story is communicated with drama, creativity and impact.
Industry Prominence
International Business Machines, Armonk, NY (January 1984 to October 2011)
Marketing and Sales Executive, US Marketing and Service Group (1994-2006)
Developed and launched integrated, multi-channel marketing campaigns that propelled sales from $30.2M
(2007) to a projected $45.5M by 2009 year-end.
Led market launch of 11 new products. Identified opportunities, researched new product possibilities,
collaborated with engineering team, and created campaigns generating $1.6B in annual sales.
Produced media kit that demonstrated key marketing analytics and demographics for use in sales
presentations. Efforts were credited as instrumental in closing numerous high-level deals.
Leveraged strengths in cost-effective marketing management and vendor negotiations to reach year-end
budget objectives. (Without compromising business growth goals).
Staff Management
Recruiting and Retention. Proven ability to lead, motivate, and build successful teams
Cultural Revitalization. Able to manage and develop a diverse group of highly skilled people.
Business Development Executive, Global Technology Services (January 2004-October 2011)
Analyzed existing customer base in the Cloud Computing market using various tools and techniques, including
SWOT analysis of competitors and potential partners. Developed targeted marketing materials and marketing plan
to support sales efforts in the vertical.
Spearheaded key client relationships and strategies coordinating with the development plan
Pioneered the management and analysis of Cloud Computing execution strategy resulted in
increasing our market position in the Financial and Insurance sectors.
Independently planned and directed a team of marketing specialists who designed and
implemented retail brokerage system, resulting in $5M sales.
Program Director, Worldwide Electronics Industry (January 1996- January 2004)
Spearheaded a full scale industry execution plan implementing our worldwide Industry solutions
resulting in year –to-year growth of 15%.
Championed a series of customer-driven (CRM) industry marketing programs which built
customer loyalty resulting in revenue growth of 8%.
Analysis/execution of profitability scoring across prospect segments; monitoring and reporting
key “health of the franchise” business metrics to guide new strategies; integration across
business units resulted in a 5% QTQ improvement.
Education
New York University, Stern Business School Executive MBA Marketing
Michigan State University, Engineering Mechanical Engineering/Biomedical Engineering 