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1. Exit poll analysis
As a test to find out different marketing techniques when i went to watch the Bridget
jones’s baby film I created an exit poll on survey monkey and handed these out, these are
the results I found.
The first question sked n my survey was “how old are
you” 25% answered under 16 and 75% answered 6-18
which shows what time of people went to go and watch
the Bridget jones’s baby film, as nobody answered over
18 showing younger audiences were going watching it.
The second question in my survey was “what is
your gender” 100% of people answered female,
this how’s what type of filmthis is, its aimed at
females mostly as you can see all females were in
the cinema watching the film.
The third question I asked in my survey was “what is our
favorite genre of film?” 50% answered comedy, 25%
answered horror and 25% answered romance, which again
shows that audience type as the film is a comedy romance,
and all together 75% of my survey answered comedy
romance.

2. The fourth question on my survey was “Where do you see
movies advertised” 25% answered twitter and 25% answered
Facebook and 50% answered TV, this shows what type of
marketing techniques for films are now used as most people
answered to do with social media and nobody answered
billboards / busses which is usually the way we would think of
them being advertised.
The fifth question on my survey was “where did you see
Bridget jones baby movie advertised?” 25% answered
Facebook, 25% answered billboards/busses 25%
answered trailer and 25% answered TV, again this shows
how the marketing techniques are used through social
media.
The sixth question on my survey was “what attracted toy to
watch Bridget jones’s baby rather than Blair witch”? 25%
answered movie poster, 25% answered trailer and 50%
answered that they enjoy this film, this shows that other
than people liking the film, movie posters and trailers
persuaded people to watch it through these marketing
techniques.
The seventh question was “would you change
anything about the film?” 100% answered no
maybe suggesting the filmwas really good.
The eighth question was “what form of social media do you use
the most?” 75% answered snapchat and 25% answered twitter.

3. The ninth question was how often do you go to the cinema a
month? 75% answered 1-5 times and 25% answered 6-15
times.
The tenth question I asked was “what do you do in your spare
time?” 50% answered shopping, 25% answered going to the
cinema and 25% answered other, showing the type of audience for
this film, mostly girls enjoying shopping and cinemas.