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1. Research techniques
Mainstream:
Being sold at popular stores can also be an indicator. Hollywood and
Bollywood movies are usually considered mainstream and also
blockbusters. The boundary is vague. An example of the opposite of
mainstream movie is typical art films. An example of a mainstream
film would be the Incredibles.
Alternative:
An alternative film is a film that is produced mostly or
completely outside of the major film studio system, in addition
to being produced and distributed
by independent entertainment agencies. An example of an
alternative film would e jaws.
Niche:
An art film is typically a serious, independent film aimed at
a niche market rather than a mass market audience. An
example of a niche film would be where do we go now?
Gender: whether the target audience is aimed at male/female.
Age: what age category the target audience falls into.
Socio-economic status: Socioeconomic status is an economic and sociological combined
total measure of a person's work experience and of an individual's or family's economic and
social position in relation to others, based on income, education, and occupation.
Psychographics: the study and classification of people according to their attitudes,
aspirations, and other psychological criteria, especially in market research.
Geodemographic: In marketing, Geodemographic segmentation is a multivariate statistical
classification technique for discovering whether the individuals of a population fall into
different groups by making quantitative comparisons of multiple characteristics
Sexual orientation: a person's sexual identity in relation to the gender to which they are
attracted; the fact of being heterosexual, homosexual, or bisexual.
Regional identity: Regional Identity refers to which part of the United Kingdom someone is
from.