PRIMARY RESEARCH: SURVEYAim: To gain an insight into how the public view short films and a potential TA.Participants: 12 males and 20 females.5 from outside VUE cinema in Leicester square,10 film students, 10 people outside of VUE cinema in Harrow and 7 family and friends.Methodology: Ask people coming out of the cinemas in Leicester square at the time ofthe London film festival to fill in the survey. The same was done at the cinema in Harrow,but there was no festival going on in that area. Getting students who study film and mediastudies to fill out the survey. Having my friends and family fill out the survey also.Findings: 23 people were aged between 15 - 25, which took over the majority of theparticipants while the other age groups didnt have that many participants.
QUESTION 1I used this as the first question on the survey in order to understand just how manymales and females answered the questions. This would then help me to understandmore about the gender I would use in my TA. I wanted an even number of bothmales and females but a lot of the men wouldnt stop to answer questions.
QUESTION 2 This question was done to establish the type of age group my TA would fall under. Due to me asking a lot of students the highest age range was 15 - 25 year olds. The lowest age range was 35 - 45.
QUESTION 3This is one of the most important questions and from the results I found that a lot of people do notwatch short films, this could be because of the majority of 15 -25 year olds I asked, as people in thisage group are more inclined to go and watch feature length films. Although there was a smallproportion of this group that had actually watched a short film.
QUESTION 4 For this question I already predicted what the outcome would be due to the results of the previous question. As suspected 1- 2 was the highest value for the amount of short films, my participants had seen, showing me that my participants were not familiar with the codes and conventions of a short film.
QUESTION 5In this question I was not surprised to see that Teen, romance and thriller were the popular genres. Theminorities of fantasy and action were a result of the small proportion of males and 35- 45 and 45+ agegroups. From this graph I am able to establish which genre my TA would enjoy watching the most. Thepopularity of the teen and romantic drama genre’s are a result of my target audience mainly beingaged between 25-35 therefore many people in this age group are interested in those genre’s as amean to escape from their everyday life.
QUESTION 6After gaining some information about short films in general. I wanted to get information on mypreferred genre of film which was a teen drama. I asked this question in order to get someideas on what they think actually happens, so I can think of scenarios to happen in my film.The highest ranking scenarios were: relationships breaking up, bullying and teenagepregnancy
QUESTION 7This question is similar to the one prior but here I wanted to know what my audience would want in ateen drama and not what actually happens already. The results changed slightly but not drasticallyand a lot more people, would like teenage pregnancy to be the main focus and family issueswhich increased a lot. I think bullying is a overused subject in teen drama and the public wants achange, which its preference was so low.
QUESTION 8This was the last of the closed questions and I wanted to find out what sorts of music my audiencewould hear, in order to establish what sorts of music I should use in my film that will add to thenarrative and create tension. Dramatic and tension building was the highest with 28% and Upbeatand lively coming in second with 22%, the next was slow and sad. From this I would use dramaticand slow and sad, as the two styles juxtapose and can help to show changes in emotion in my film.
OPEN QUESTIONSIn addition to the closed questions, I also asked my participants a set of openquestions that aimed to gain more of an insight into the views my participants held on certain issues that I was considering to have in my film.The answers to these question’s helped me to understand what my audiencethought about issues such as Teenage pregnancy and I can then tailor these views into my own film. The key responses to the question’s are on the next slide.
CONCLUSIONSConclusions: There was a noticeable bias with the amount of people who watched shortfilms that were film and media studies students in comparison to the rest of the participants.A lot of the participants from Leicester square were particularly drawn to comedy anddrama genres as opposed to the others, this could be because of the films that wereshowing that day at the cinema. A large majority of the participants were teens and early20s, this could be because mainly young people visit the cinemas nowadays and a lot ofthem said that they would like a film that had teenagers as the main characters, due to thisI will base my target audience on teens by making my lead characters teens. Afteranalysing my findings I have decided to create a teen drama, with teens as the main focus.I will focus my issues on family issues, relationships and teenage pregnancy focusing onthe negative aspects of these topics.