A comparison of prices of branded products with that of private labelled products with respect to a) Detergent Powder b) Edible Oil c) Packaged Masala

1. A COMPARISON STUDY
BETWEEN PRICE OF
BRANDED AND PRIVATE LABELLED PRODUCTS
Meera Markose
S2 MBA
MACFAST College, Thiruvalla
www.macfast.org

2. DETERGENT POWDERS

3.  India’s Laundry Detergent
Market 2018-19 is
dominated by Hindustan
Unilever, Rohit Surfactants,
and Proctor&Gamble Home
Products.
 The top brands includes
Surf Excel, Rin and Wheel
by HUL; Ariel and Tide by
P&G; Henko by the Jyothi
Laboratories etc.
 There are also local or
private brands like Voom,
Tetraclean etc.
DETERGENT MARKET LEADERS

4. PRICE OF MAJOR DETERGENT POWDERS
DETERGENT PRICE
(Rs/kg)
Surf Excel 180
Rin 195
Wheel 91
Ariel 249
Tide 105
Henko 225
Sunlight 80
Mr. White 75

5. DETERGENT PRICE
(Rs/kg)
Tetra Clean 600
Voom 139
Washmate 157
Dr.Home 200
White Detergent Powder 89
Blue Mr.Wash Detergent 68
PRIVATE BRANDS

6. EDIBLE OILS

7.  The prominent companies in
the India edible oil market are
Cargill India, Marico, Emami,
Adani Group and Ruchi Soya
Industries.
 The major edible oil brands
includes, Gemini, Nature Fresh
and Sweekar by Cargil, Saffola
by Marico, Fortune by Adani
Group, Mahakosh by Ruchi
Soya etc.
 There are also a broad
category of local edible oils.
EDIBLE OIL MARKET LEADERS

8. BRAND PRICE
(Rs/Ltr)
Saffola Gold 134
Sunrich Sunflower Oil 125
Gemini 112
Nature Fresh Sunflower Oil 105
Sweekar Refined Sunflower Oil 116
Fortune Soya Plus Oil 107
Mahakosh Refined Sunflower oil 133
PRICES OF MAJOR EDIBLE OIL BRANDS

9. BRAND PRICE
(Rs/Litre)
Parishudham Refined Sunflower Oil 85
Parimalam Palmolein Oil 75
Aroma Refined Ricebran Oil 85
Niradeepam Coconut Oil 230
Parishudham Edible Coconut Oil 275
Kera Coconut Oil 240
PRIVATE LABELLED EDIBLE OILS

10. PACKAGED MASALA

11.  The major market leaders
of packaged masala
includes Eastern, Nirapara,
Kitchen Treasures, Double
Horse, Kusum Masala,
Aachi, Sakhti, Priya,
Everest, etc.
 Packaged Masala includes
wide varieties like Garam
Masala, Chicken Masala,
Biriyani Masala, Sambar
Masala, Fish Masala, Egg
Masala, Korma Masala etc.
MAJOR BRANDS

12. MASALA BRANDS
(Garam Masala)
PRICE
(Rs/100gms)
Everest 64
Eastern 70
Kitchen Treasures 34
Double Horse 42
Melam 95
Aachi 68
Sakti 70
MAJOR BRANDS AND PRICES

13. Generally pricing strategies include the following five
strategies.
 Cost-plus pricing— simply calculating your costs and adding
a mark-up.
 Competitive pricing— setting a price based on what the
competition charges.
 Value-based pricing— setting a price based on how much the
customer believes what you’re selling is worth.
 Price skimming— setting a high price and lowering it as the
market evolves.
 Penetration pricing— setting a low price to enter a competitive
market and raising it later.
MAJOR PRICING STRATEGIES

14.  Prices vary from branded to private labelled products.
 The brand, quality and quantity of a product are the main
determinants of price.
 The increasing demand for branded products affected the
sales of the private products. But, they tend to persist availing
proper reduction in price and maintaining sustainable quality
of produce.
 Filling the price line is also one of the main strategies of the
companies.
 However, there will be a market demand for best quality
products at moderate and affordable prices.
CONCLUSION

15. THE END