This document summarizes key aspects of setting prices, adapting prices, and responding to price changes. It discusses seven ways to set a price, including knowing the market and costs. Price adaptation strategies include geographic pricing, discounts, and managing costs and demand. When initiating or responding to price changes, companies must consider buyer and competitor reactions. The rest of the document discusses Himalaya Herbal Healthcare's product range, pricing strategy, strengths, weaknesses, and advertisements.

1. Marketing management
Presentation on
SET A PRICE ,ADAPTING, INITIATING AND RESPONDING TO PRICE
CHANGES
Presented by,
Kondaveni Ramesh 171225
Laxmi Kumari 171226
Poornima Arora 171237
Prerna Jain 171238
Varshith Reddy 171239

2. SET A PRICE
• Seven ways to price your product
• 1) Know the market
• 2) Choose the best pricing technique
• 3) Work out your costs
• 4) Consider cost-plus pricing
• 5) Set a value-based price
• 6) Think about other factors
• 7) Stay on your toes.

3. Price Adaptation
Strategies
1)Geographic Pricing
and Marketing
2) Offering Product
Discounts
3) Managing Cost and
Demand
4) Marketing Product
Lines

4. Initiating and
Responding to
Price Changes
• 1) Initiating Price Cuts
• 2) Initiating Price
Increases
• 3) Buyer Reactions to
Price Changes
• 4) Competitor
Reactions to Price
Changes

6. INTRODUCTION
• Himalaya Herbal Healthcare has a
very wide range of products,
• which include :
1) Pharmaceuticals
2) Personal Care
3) Baby Care
4) Well-Being and
5) Animal Health Products
• The Himalaya Drug Company is a
company established by M Manal
in 1930 and based
in Bangalore, India. It produces
health care products under the
name Himalaya Herbal
Healthcare whose products
include ayurvedic ingredients. It is
spread across locations in India,
the United States, the Middle East,
Asia and Europe., while its
products are sold in 92 countries
across the world.

7. PRICING STRATEGY
• Product
• MRP
• Kirana Store/Medicos
• Big Bazar
• Whole seller would probably sell at
even lesser price.
• Himalaya Pack –
Purifying Neem, 100gm Tube
• Rs. 135
• Rs.135
• Rs.130

8. Price Adaptation
of himalaya
1) Reducing the price of
a product or service
temporarily to attract
customers and develop
loyalty for increased future
revenue and profit
2) Offering Buy 1 Get 1 .
3) Different pricing for Different
markets

9. Strengths and Weakness Of Himalaya
• Strengths:
• Strong Financial Back Up
• Qualified Staff
• Providing Customers What They
Want
• Targeting Both Urban & Rural
Markets
• Use Of Natural Fluoride In Place
Of Fluoride Used By Other
Companies
• Weakness:
• Due To High Price Of The
Product Unaffordable For People
Of Rural Areas
• Ayurvedic Product
• Competitors In The Market Like
Clean & Clear, Everyouth,
Garnier, Nevia etc.

10. Himalaya Advertisement
https://www.
youtube.com
/watch?v=9p
XXw_GdsQw