The 4Ps of Bata (Marketing presentation)Malik Waseem
The 4Ps of marketing refers to the four elements of a marketing mix - product, price, place, and promotion. The marketing mix has been defined as the set of marketing tools used by a firm to achieve its marketing objectives. Bata is a shoe company that was founded in 1894 and uses various 4P strategies. It has a large product portfolio of shoes and accessories sold at affordable prices using psychological pricing strategies. Bata has over 400 retail outlets located based on extensive market research. It promotes through seasonal sales, religious events, and celebrity endorsements.
Tata launched the Nano car in 2009 with the goal of providing an "ultra low-cost" vehicle priced at Rs. 1 lakh. There were two options considered for positioning the Nano - as a family transport vehicle or for specific usage situations. The automotive industry in India has high growth rates but low per capita vehicle ownership compared to developed countries. The Nano faced competition from other small and low-cost vehicles. Initial bookings were strong but sales declined in late 2010 due to safety issues and rising material costs, which Tata addressed through improvements and an extended warranty.
This document provides an overview and analysis of the Bata shoe brand in Bangladesh. It includes:
- An overview of Bata's operations in Bangladesh since 1962 and its position as the top footwear brand.
- Details on Bata's company profile, organizational structure, retail outlets both within and outside Dhaka city, financial performance from 2011-2015, and target customer demographics.
- Analysis of Bata's product lines including best-selling sizes, styles, colors, and photos of kids, men's, women's products and store interior.
- Comparison of Bata's competitors Apex and Pegasus, highlighting differences in price ranges, market shares, and product offerings.
Nike utilizes all 7 P's of marketing - Product, Price, Place, Promotion, People, Physical Evidence, and Process. For product, Nike offers a wide range of sportswear, footwear, and accessories for multiple sports. For price, Nike focuses on perceived value rather than lowest cost. For place, Nike sells through both its own retail stores and partnerships with other retailers to ensure broad accessibility. For promotion, Nike relies on advertising, sponsorships, and endorsements to build its brand. For people, Nike engages employees, manufacturers, and customers. For physical evidence, Nike provides demonstrations of new products to showcase features and build hype prior to release. For process, Nike out
Bata India is the largest footwear retailer and manufacturer in India, operating since 1931. It has established itself as India's largest footwear retailer through its large network of over 30,000 dealers across the country. The company operates in two segments: footwear and accessories. Bata India engages in manufacturing and distribution of footwear and accessories through its extensive retail and wholesale networks. It offers various types of footwear including leather, rubber, canvas, and plastic footwear targeted at different customer segments.
Bata BCG matrix, swot analysis and PEST analysisaditisalgaonkar
Bata India is the largest footwear retailer and manufacturer in India, and part of the global Bata Shoe Organization founded in 1894. Bata has a global presence in over 70 countries with 5,000 retail stores and 27 production facilities. While Bata has strong brand recognition and a large distribution network, it faces competition from other brands and its market share has declined over time. Bata operates across various product categories with school shoes being highly profitable "cash cows" while newer fashion brands offer growth potential as "stars". Continued success requires addressing weaknesses like perceived quality issues and leveraging opportunities in fashion, rural markets, and premium products.
Hero Group was established in 1956 in Ludhiana, India and is now the largest bicycle manufacturer in the world. It has three business segments: cycles and parts, CR strips, and auto components. The company exports bicycles and parts to 82 countries worldwide. Its vision is to provide quality, performance, and affordable products through synergies between technology, systems, and human resources. Its mission is to forge beneficial relationships with stakeholders. Hero Group employs a cost leadership generic strategy and differentiates its products.
Tata Tea is India's largest tea brand owned by Tata Global Beverages. It has a 20% market share and offers various tea products targeting different segments. Tata Tea leverages the trust of the Tata brand and uses impactful social campaigns like Jaago Re to promote awareness. While it has a wide reach and product portfolio, Tata Tea will need to further differentiate its offerings to maintain its leadership position as competition intensifies.
The 4Ps of Bata (Marketing presentation)Malik Waseem
The 4Ps of marketing refers to the four elements of a marketing mix - product, price, place, and promotion. The marketing mix has been defined as the set of marketing tools used by a firm to achieve its marketing objectives. Bata is a shoe company that was founded in 1894 and uses various 4P strategies. It has a large product portfolio of shoes and accessories sold at affordable prices using psychological pricing strategies. Bata has over 400 retail outlets located based on extensive market research. It promotes through seasonal sales, religious events, and celebrity endorsements.
Tata launched the Nano car in 2009 with the goal of providing an "ultra low-cost" vehicle priced at Rs. 1 lakh. There were two options considered for positioning the Nano - as a family transport vehicle or for specific usage situations. The automotive industry in India has high growth rates but low per capita vehicle ownership compared to developed countries. The Nano faced competition from other small and low-cost vehicles. Initial bookings were strong but sales declined in late 2010 due to safety issues and rising material costs, which Tata addressed through improvements and an extended warranty.
This document provides an overview and analysis of the Bata shoe brand in Bangladesh. It includes:
- An overview of Bata's operations in Bangladesh since 1962 and its position as the top footwear brand.
- Details on Bata's company profile, organizational structure, retail outlets both within and outside Dhaka city, financial performance from 2011-2015, and target customer demographics.
- Analysis of Bata's product lines including best-selling sizes, styles, colors, and photos of kids, men's, women's products and store interior.
- Comparison of Bata's competitors Apex and Pegasus, highlighting differences in price ranges, market shares, and product offerings.
Nike utilizes all 7 P's of marketing - Product, Price, Place, Promotion, People, Physical Evidence, and Process. For product, Nike offers a wide range of sportswear, footwear, and accessories for multiple sports. For price, Nike focuses on perceived value rather than lowest cost. For place, Nike sells through both its own retail stores and partnerships with other retailers to ensure broad accessibility. For promotion, Nike relies on advertising, sponsorships, and endorsements to build its brand. For people, Nike engages employees, manufacturers, and customers. For physical evidence, Nike provides demonstrations of new products to showcase features and build hype prior to release. For process, Nike out
Bata India is the largest footwear retailer and manufacturer in India, operating since 1931. It has established itself as India's largest footwear retailer through its large network of over 30,000 dealers across the country. The company operates in two segments: footwear and accessories. Bata India engages in manufacturing and distribution of footwear and accessories through its extensive retail and wholesale networks. It offers various types of footwear including leather, rubber, canvas, and plastic footwear targeted at different customer segments.
Bata BCG matrix, swot analysis and PEST analysisaditisalgaonkar
Bata India is the largest footwear retailer and manufacturer in India, and part of the global Bata Shoe Organization founded in 1894. Bata has a global presence in over 70 countries with 5,000 retail stores and 27 production facilities. While Bata has strong brand recognition and a large distribution network, it faces competition from other brands and its market share has declined over time. Bata operates across various product categories with school shoes being highly profitable "cash cows" while newer fashion brands offer growth potential as "stars". Continued success requires addressing weaknesses like perceived quality issues and leveraging opportunities in fashion, rural markets, and premium products.
Hero Group was established in 1956 in Ludhiana, India and is now the largest bicycle manufacturer in the world. It has three business segments: cycles and parts, CR strips, and auto components. The company exports bicycles and parts to 82 countries worldwide. Its vision is to provide quality, performance, and affordable products through synergies between technology, systems, and human resources. Its mission is to forge beneficial relationships with stakeholders. Hero Group employs a cost leadership generic strategy and differentiates its products.
Tata Tea is India's largest tea brand owned by Tata Global Beverages. It has a 20% market share and offers various tea products targeting different segments. Tata Tea leverages the trust of the Tata brand and uses impactful social campaigns like Jaago Re to promote awareness. While it has a wide reach and product portfolio, Tata Tea will need to further differentiate its offerings to maintain its leadership position as competition intensifies.
This document provides information about G-TEC Education, an ISO-certified company that provides IT and ICT training. It discusses the 7 Ps of G-TEC's marketing strategy: (1) Their courses and certificates are their products. (2) They price courses competitively. (3) Centers are located in dense areas. (4) Promotion includes school campaigns and job fairs. (5) Trainers and alumni interact with students. (6) Students receive direct instruction. (7) Centers provide standardized infrastructure as physical evidence of the brand.
The document provides details about the NikeTown store located at 300 Newbury St in Boston, MA. It describes the store's prime location with two entrances and large size allowing for multiple departments and displays. It notes the spacious layout without aisles and stocking of a large amount of inventory across men's, women's, and various sport categories. The document also summarizes consumer perceptions of Nike, including likes for innovative designs but dislikes when styles change too rapidly, as well as differences in technology and benefits between Nike and other shoe brands.
Nalli Silk Sarees is a 95 million dollar company founded in 1928 that sells women's clothing including sarees. It has 22 retail stores across India and plans to open 12 more. While it dominates the saree market due to its national presence, increasing growth has made management more complex. Uniform pricing across stores increased costs. Competition and a changing market with more western influences also presents challenges. The company needs to address issues like limited brand awareness, lack of promotions and discounts, and changing customer preferences to remain successful.
The document discusses reasons for the failure of the Tata Nano car in India, including reliability issues, a perception of poor safety, high running costs, a lack of trust in Tata cars, the lack of alternative fuel options, and very low resale value. It also discusses factors like an inadequate dealer network, ineffective advertising that did not create a sense of pride or excitement, and communication issues from Tata Motors. Suggestions to revive sales include offering diesel or hybrid options, repositioning the brand image, and marketing to commercial customers.
Presentation on Strategic Marketing of Bata pakistanAttaullah Junejo
Bata Pakistan is a leading footwear manufacturer and retailer in Pakistan. It was established in 1951 and has grown to over 431 retail outlets across the country. Bata offers a wide variety of affordable and high quality shoes under various labels. It focuses on mass marketing and distribution to make shoes accessible nationwide. Rather than extensive advertising, Bata relies on its brand reputation and customer loyalty built up over decades of operations in Pakistan.
The document discusses Bata's marketing strategy using the 4 P's framework. It outlines Bata's main product lines including casual shoes, formal shoes, and sports shoes under various brands. It notes that Bata aims for affordable, mass market pricing and prices products slightly below competitors to attract customers. Promotion is mainly through seasonal sales and discounts communicated through word of mouth. Bata's wide distribution network through strategically placed manufacturing units and showrooms, including in rural areas, allows it to swiftly and effectively serve customers across various regions.
TATA NANO - Brief History and Case Study AnalysisSadat Faruque
Tata Nano aims to create an uncontested market space by offering an affordable car at Rs. 1 lakh that provides value to customers not found in other vehicles. As a potential "Blue Ocean" strategy, the Nano focuses on people with 2-wheelers, concerned parents, and retired people by offering low maintenance and fuel efficiency at an affordable rate. However, there are some drawbacks like limited power and features as well as uncertainty if it will appeal in rural areas. A SWOT analysis finds strengths in Tata's brand name and the Nano's low cost and fuel efficiency, but weaknesses in limited power and not being seen as a status symbol.
PESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYEManish Badhiye
The document discusses the automobile sector in India. It provides a brief history of the automobile industry in India starting in 1897. It then covers the top 10 automobile companies in India and performs a PESTLE analysis of the political, economic, social, technological, environmental, and legal factors affecting the industry. The industry contributes significantly to India's GDP and employment. Government policies aim to promote growth in the sector. Changing lifestyles and incomes are increasing demand for automobiles in India.
Bata India is the largest manufacturer and retailer of footwear in India. It was established in 1931 and has since established a leadership position in the Indian footwear industry. Bata operates retail stores across India and produces footwear for men, women, and children at multiple manufacturing facilities. It sells approximately 50 million pairs of shoes annually through its network of over 1,400 retail stores. While Bata targets all income segments, it has been losing market share to cheaper Chinese imports in the lower income segment. It focuses on catering to the middle and upper classes through its own brands like Hush Puppies. Bata utilizes various marketing strategies like celebrity endorsements, print and television advertising, and seasonal collections to promote its brands
Tata Motors launched the Tata Nano as the world's cheapest car, priced at Rs. 100,000. The Nano was marketed as an affordable, safe and fuel efficient vehicle for families with 3-4 members who have difficulties traveling by two-wheeler. Market segmentation analysis showed the Nano targets the middle and lower middle class. Surveys found most people see the Nano as a "people's car" but not necessarily as trendy or aimed at rural areas or young people. In conclusion, the Nano was perceived as an affordable family car for middle and lower income households rather than a rural vehicle.
Bata Pakistan Limited has been operating in Pakistan since 1951 and has established itself as a reputable manufacturer of high-quality footwear. The company's vision is to grow as a dynamic and innovative domestic manufacturer focused on footwear, while maintaining its commitment to Pakistani culture. Bata Pakistan has a board of directors and management team that oversees its operations across Pakistan, with the goal of being a flexible and market-responsive organization centered around footwear. For over 120 years, Bata has designed, manufactured, and retailed stylish shoes around the world and continues pursuing future growth.
Nike's growth strategy is based on sponsoring athletes and sports teams to increase brand awareness and positioning. It is the largest sponsor of athletes worldwide and partners with influential athletes to represent values like emotion and allegiance. Nike maintains a long-term marketing strategy focused on key sports to leverage the pyramid of influence, where top athletes influence product choices of others. In 2017, Nike achieved $34.35 billion in revenues and $1.53 billion in profits, with a 31% market share. The brand promotes messages of engagement through controversial athlete sponsors to strengthen brand equity and loyalty.
brand elements and how nike use brand elements.Aqib ali
The document discusses the key elements of the Nike brand including its name derived from the Greek goddess of victory, its iconic swoosh logo, use of famous athletes in advertising, and focus on the "Just Do It" slogan. It provides details on Nike's revenues, operations in India, and strategies for global growth including new store openings and investments in retail. However, it also notes Nike is closing some Indian stores as products are expensive for local customers.
Tata Tea is India's largest tea brand owned by Tata Global Beverages. It has a presence in 40 countries and owns 27 tea estates in India. The company has five major brands in the Indian market. Its marketing objective is to increase sales by Rs. 900 crore for 2007-08 and increase profits by 30% by decreasing operational costs through new technologies. The company's Marcom plan targets middle and upper-middle income households through advertising on TV, print and point-of-purchase material with the goal of making Tata Tea the number one brand in India.
Bajaj Auto Limited is India's largest manufacturer of two-wheelers and three-wheelers. It was founded in 1926 and started production in 1945. Some of its popular motorcycle models include the Pulsar, Discover, and RE-Rickshaw. The Pulsar is the leader in the 150cc+ segment in India with a 43% market share. The Discover is the highest selling 125cc bike in India. The RE-Rickshaw dominates the domestic passenger vehicle market with a 63% share. Going forward, Bajaj aims to strengthen its position in key segments, expand internationally, and launch new affordable vehicles.
Nike's Segmentation Targeting Positioning Marketing StrategySyed Zaid Ali
Nike segments its target market using demographic, behavioral, psychographic, and geographic variables. It targets youth sports enthusiasts aged 18-24 from urban, high-income areas. Nike positions itself as bringing inspiration and innovation to every athlete in the world. It aims to be an ubiquitous brand and believes everyone is an athlete. Nike focuses on expanding its women's line, as women in their 20s and 30s are driving the athleisure trend. It also targets kids and professional athletes through sponsorships. Nike differentiates itself through customization via NikeID, its apps and digital services, and its Jordan brand line. It maintains parity through performance technology and global brand recognition.
Bata is a leading footwear company founded in 1894 in the Czech Republic. It has since expanded globally and established operations in Bangladesh in 1962. Bata aims to provide good quality, affordable shoes through new designs while maintaining comfort. Its objectives include achieving 100% estimated sales in each category and maintaining a 700 shoe line portfolio. Bata targets the upper and middle classes in Bangladesh and promotes brand diversity among men, women, and children through festivals and store promotions.
To be a leading producer of coco water based beverages using the natural essence of coconut and hygienic process, dynamic leadership and commitment to our partners and stakeholders.
This document discusses Surf Excel, a detergent brand owned by Unilever that has been in the Indian market since 1960. It provides details on Surf Excel's product history and innovations, including being the first detergent brand advertised on TV in India. Financial information is presented on Surf Excel's pricing and costs. The document analyzes the demand and supply factors for Surf Excel and the Indian detergent market. It describes the oligopolistic market structure and provides a break-even analysis for Surf Excel. In conclusion, recommendations are made around forecasting demand and achieving market leadership in the large Indian detergent market.
This document provides information about G-TEC Education, an ISO-certified company that provides IT and ICT training. It discusses the 7 Ps of G-TEC's marketing strategy: (1) Their courses and certificates are their products. (2) They price courses competitively. (3) Centers are located in dense areas. (4) Promotion includes school campaigns and job fairs. (5) Trainers and alumni interact with students. (6) Students receive direct instruction. (7) Centers provide standardized infrastructure as physical evidence of the brand.
The document provides details about the NikeTown store located at 300 Newbury St in Boston, MA. It describes the store's prime location with two entrances and large size allowing for multiple departments and displays. It notes the spacious layout without aisles and stocking of a large amount of inventory across men's, women's, and various sport categories. The document also summarizes consumer perceptions of Nike, including likes for innovative designs but dislikes when styles change too rapidly, as well as differences in technology and benefits between Nike and other shoe brands.
Nalli Silk Sarees is a 95 million dollar company founded in 1928 that sells women's clothing including sarees. It has 22 retail stores across India and plans to open 12 more. While it dominates the saree market due to its national presence, increasing growth has made management more complex. Uniform pricing across stores increased costs. Competition and a changing market with more western influences also presents challenges. The company needs to address issues like limited brand awareness, lack of promotions and discounts, and changing customer preferences to remain successful.
The document discusses reasons for the failure of the Tata Nano car in India, including reliability issues, a perception of poor safety, high running costs, a lack of trust in Tata cars, the lack of alternative fuel options, and very low resale value. It also discusses factors like an inadequate dealer network, ineffective advertising that did not create a sense of pride or excitement, and communication issues from Tata Motors. Suggestions to revive sales include offering diesel or hybrid options, repositioning the brand image, and marketing to commercial customers.
Presentation on Strategic Marketing of Bata pakistanAttaullah Junejo
Bata Pakistan is a leading footwear manufacturer and retailer in Pakistan. It was established in 1951 and has grown to over 431 retail outlets across the country. Bata offers a wide variety of affordable and high quality shoes under various labels. It focuses on mass marketing and distribution to make shoes accessible nationwide. Rather than extensive advertising, Bata relies on its brand reputation and customer loyalty built up over decades of operations in Pakistan.
The document discusses Bata's marketing strategy using the 4 P's framework. It outlines Bata's main product lines including casual shoes, formal shoes, and sports shoes under various brands. It notes that Bata aims for affordable, mass market pricing and prices products slightly below competitors to attract customers. Promotion is mainly through seasonal sales and discounts communicated through word of mouth. Bata's wide distribution network through strategically placed manufacturing units and showrooms, including in rural areas, allows it to swiftly and effectively serve customers across various regions.
TATA NANO - Brief History and Case Study AnalysisSadat Faruque
Tata Nano aims to create an uncontested market space by offering an affordable car at Rs. 1 lakh that provides value to customers not found in other vehicles. As a potential "Blue Ocean" strategy, the Nano focuses on people with 2-wheelers, concerned parents, and retired people by offering low maintenance and fuel efficiency at an affordable rate. However, there are some drawbacks like limited power and features as well as uncertainty if it will appeal in rural areas. A SWOT analysis finds strengths in Tata's brand name and the Nano's low cost and fuel efficiency, but weaknesses in limited power and not being seen as a status symbol.
PESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYEManish Badhiye
The document discusses the automobile sector in India. It provides a brief history of the automobile industry in India starting in 1897. It then covers the top 10 automobile companies in India and performs a PESTLE analysis of the political, economic, social, technological, environmental, and legal factors affecting the industry. The industry contributes significantly to India's GDP and employment. Government policies aim to promote growth in the sector. Changing lifestyles and incomes are increasing demand for automobiles in India.
Bata India is the largest manufacturer and retailer of footwear in India. It was established in 1931 and has since established a leadership position in the Indian footwear industry. Bata operates retail stores across India and produces footwear for men, women, and children at multiple manufacturing facilities. It sells approximately 50 million pairs of shoes annually through its network of over 1,400 retail stores. While Bata targets all income segments, it has been losing market share to cheaper Chinese imports in the lower income segment. It focuses on catering to the middle and upper classes through its own brands like Hush Puppies. Bata utilizes various marketing strategies like celebrity endorsements, print and television advertising, and seasonal collections to promote its brands
Tata Motors launched the Tata Nano as the world's cheapest car, priced at Rs. 100,000. The Nano was marketed as an affordable, safe and fuel efficient vehicle for families with 3-4 members who have difficulties traveling by two-wheeler. Market segmentation analysis showed the Nano targets the middle and lower middle class. Surveys found most people see the Nano as a "people's car" but not necessarily as trendy or aimed at rural areas or young people. In conclusion, the Nano was perceived as an affordable family car for middle and lower income households rather than a rural vehicle.
Bata Pakistan Limited has been operating in Pakistan since 1951 and has established itself as a reputable manufacturer of high-quality footwear. The company's vision is to grow as a dynamic and innovative domestic manufacturer focused on footwear, while maintaining its commitment to Pakistani culture. Bata Pakistan has a board of directors and management team that oversees its operations across Pakistan, with the goal of being a flexible and market-responsive organization centered around footwear. For over 120 years, Bata has designed, manufactured, and retailed stylish shoes around the world and continues pursuing future growth.
Nike's growth strategy is based on sponsoring athletes and sports teams to increase brand awareness and positioning. It is the largest sponsor of athletes worldwide and partners with influential athletes to represent values like emotion and allegiance. Nike maintains a long-term marketing strategy focused on key sports to leverage the pyramid of influence, where top athletes influence product choices of others. In 2017, Nike achieved $34.35 billion in revenues and $1.53 billion in profits, with a 31% market share. The brand promotes messages of engagement through controversial athlete sponsors to strengthen brand equity and loyalty.
brand elements and how nike use brand elements.Aqib ali
The document discusses the key elements of the Nike brand including its name derived from the Greek goddess of victory, its iconic swoosh logo, use of famous athletes in advertising, and focus on the "Just Do It" slogan. It provides details on Nike's revenues, operations in India, and strategies for global growth including new store openings and investments in retail. However, it also notes Nike is closing some Indian stores as products are expensive for local customers.
Tata Tea is India's largest tea brand owned by Tata Global Beverages. It has a presence in 40 countries and owns 27 tea estates in India. The company has five major brands in the Indian market. Its marketing objective is to increase sales by Rs. 900 crore for 2007-08 and increase profits by 30% by decreasing operational costs through new technologies. The company's Marcom plan targets middle and upper-middle income households through advertising on TV, print and point-of-purchase material with the goal of making Tata Tea the number one brand in India.
Bajaj Auto Limited is India's largest manufacturer of two-wheelers and three-wheelers. It was founded in 1926 and started production in 1945. Some of its popular motorcycle models include the Pulsar, Discover, and RE-Rickshaw. The Pulsar is the leader in the 150cc+ segment in India with a 43% market share. The Discover is the highest selling 125cc bike in India. The RE-Rickshaw dominates the domestic passenger vehicle market with a 63% share. Going forward, Bajaj aims to strengthen its position in key segments, expand internationally, and launch new affordable vehicles.
Nike's Segmentation Targeting Positioning Marketing StrategySyed Zaid Ali
Nike segments its target market using demographic, behavioral, psychographic, and geographic variables. It targets youth sports enthusiasts aged 18-24 from urban, high-income areas. Nike positions itself as bringing inspiration and innovation to every athlete in the world. It aims to be an ubiquitous brand and believes everyone is an athlete. Nike focuses on expanding its women's line, as women in their 20s and 30s are driving the athleisure trend. It also targets kids and professional athletes through sponsorships. Nike differentiates itself through customization via NikeID, its apps and digital services, and its Jordan brand line. It maintains parity through performance technology and global brand recognition.
Bata is a leading footwear company founded in 1894 in the Czech Republic. It has since expanded globally and established operations in Bangladesh in 1962. Bata aims to provide good quality, affordable shoes through new designs while maintaining comfort. Its objectives include achieving 100% estimated sales in each category and maintaining a 700 shoe line portfolio. Bata targets the upper and middle classes in Bangladesh and promotes brand diversity among men, women, and children through festivals and store promotions.
To be a leading producer of coco water based beverages using the natural essence of coconut and hygienic process, dynamic leadership and commitment to our partners and stakeholders.
This document discusses Surf Excel, a detergent brand owned by Unilever that has been in the Indian market since 1960. It provides details on Surf Excel's product history and innovations, including being the first detergent brand advertised on TV in India. Financial information is presented on Surf Excel's pricing and costs. The document analyzes the demand and supply factors for Surf Excel and the Indian detergent market. It describes the oligopolistic market structure and provides a break-even analysis for Surf Excel. In conclusion, recommendations are made around forecasting demand and achieving market leadership in the large Indian detergent market.
Product and service differentiation is a market strategy that businesses use to distinguish their offerings. There are several advantages to differentiation, including creating value, allowing non-price competition, and building brand loyalty. Businesses can differentiate based on characteristics like price, form, features, customization, quality, durability, reliability, and style. For services, differentiation factors include ease of ordering, delivery, installation, customer training, and maintenance/repair. The document provides several examples of companies that have successfully differentiated their products or services.
The document provides information about Unilever and its detergent brand Surf Excel. It discusses Unilever's mission and introduction in India. It then focuses on Surf Excel, describing its brand evaluation history, product range and pricing, demand and supply analysis, distribution strategy, SWOT analysis, and forecasting of demand. The market structure is described as an oligopoly dominated by a few major players like HUL, Nirma, P&G, and Henkel India.
The document discusses rural products and marketing strategies for rural markets in India. It notes that rural products should meet the unique needs and requirements of rural consumers. It outlines various categories of rural products including FMCG goods, consumer durables, agricultural inputs, and services. It also discusses key considerations for rural product development, pricing, distribution, and promotion strategies to ensure affordability, availability, and awareness in rural areas. Special adaptations are needed to effectively market to the rural consumer segment.
Final presentation bottled coconut water “trishna”Ridwan Islam
This document provides details of a business plan for a bottled coconut water company called Pioneer Beverage (Pvt) Ltd. The company will produce and market bottled coconut water under the brand name "Trishna". Key points include:
- The company aims to satisfy consumer demand for beverages in Bangladesh, India, and Pakistan.
- "Trishna" bottled coconut water will be produced using a natural preservation process and sold in plastic bottles of 250ml, 500ml, and 1L sizes.
- Market research found the target markets in Bangladesh, India, and Pakistan are worth $433 million and the company aims to capture market share.
- The marketing strategy will focus on
Product Launch presentation for inter college competitionManav T Mehta
usp, swot, stp, marketing mix, financials, and info of a new product. presentation made by Manav, Rutick, Pratik and ashish for inter college product launch competition
The document discusses marketing strategies for rural markets in India. It covers the 4Ps framework - product, price, place and promotion strategies that are adapted specifically for rural consumers. Some key adaptations mentioned are developing simple, affordable products, using bundling and event-based pricing, hub-and-spoke and syndicated distribution models, and leveraging haats, melas and folk media for promotion. Overall, the document emphasizes that strategies successful in urban markets may not work in rural areas, and adaptations are needed considering factors like availability, affordability, acceptability and awareness of rural consumers.
The document discusses marketing strategies for rural markets in India. It covers the 4Ps framework - product, price, place and promotion strategies that are adapted specifically for rural consumers. Some key adaptations discussed are developing simple, affordable products, using bundling and event-based pricing, hub-and-spoke and syndicated distribution models, and leveraging haats, melas and folk media for promotion. Overall, the document emphasizes that strategies successful in urban markets may not work in rural areas, and adaptations are needed to address issues of availability, affordability, acceptability and awareness.
The document discusses marketing strategies for rural markets in India. It covers the 4Ps framework - product, price, place and promotion strategies that are adapted specifically for rural consumers. Some key adaptations mentioned are developing simple, affordable products, using bundling and event-based pricing, hub-and-spoke and syndicated distribution models, and leveraging haats, melas and folk media for promotion. Overall, the document emphasizes that strategies successful in urban markets may not work in rural areas, and adaptations are needed to suit rural customer needs, purchase behaviors and environment.
Bisleri is the largest selling bottled water brand in India. It has established an extensive distribution network across the country to ensure wide availability and high quality control of its products. Bisleri offers various pack sizes from 250ml bottles to 20L packs to meet diverse consumer needs. It uses a hybrid distribution approach including direct delivery and franchises to reach both urban and rural markets. Bisleri aims to further expand its distribution network and market share by introducing new products like flavored water and targeting specific customer segments like offices and events.
Presentation on 4P’s of Marketing for "Shatayu" an Emerging FMCG BrandSaurav Dasgupta
This document outlines Shatayu's marketing strategy as a snack company focused on health. Its vision is to be India's leading snack company and prepare for global expansion while meeting consumer needs and encouraging healthy lifestyles. The strategy involves segmenting the market towards young Indians, positioning as a local company with international quality products promoting health and convenience. Branding will use the name 'Shatayu' meaning 100 years of life and the tagline 'Enjoy the healthy life for 100 years'. Cricketer M.S. Dhoni will be the brand ambassador to appeal to youth.
The document discusses marketing strategies for rural markets in India. It outlines the 4Ps framework - product, price, place and promotion - and challenges in rural areas related to each P. Some key strategies discussed include developing appropriate products at different levels to meet rural needs, adapting pricing through bundles and special offers, using a hub-and-spoke distribution model and syndicated networks, and promoting through haats, melas, folk media and interpersonal communication. Case studies of various companies employing rural marketing approaches are also mentioned.
This document provides a marketing analysis of 4 products - Aura white gold jewelry, Minute Maid orange juice, Janashakthi full option motor insurance, and Airtel mobile service. It conducts a SWOT analysis for each product and its main competitor. It also analyzes elements of the marketing mix for selected head-to-head product comparisons, detailing how Aura differs from Strong & String jewelry, how Minute Maid differs from Pepsi, and how Janashakthi full option differs from Ceylinco VIP On The Spot motor insurance. The document aims to demonstrate knowledge of concepts like the product life cycle, marketing mix, and competitive analysis.
This document provides financial details for a proposed shoe manufacturing business called FUBE. It includes a loan payment schedule, investment details from partners, vision/mission statements, SWOT analysis, market analysis, product details, marketing mix strategies, and 3-year projected income statement. The business aims to produce medicated shoes for diabetics to help prevent foot complications and provide a more comfortable walking experience.
Presentation on Business Plan on UNISTORE, a Retail Superstore [Elegant (VII)]Md. Abdur Rakib
This a presentation on Business Plan for UNISTORE, a Retail Superstore prepared by group Elegant (VII)
Based on the study of Business Plan under CRM course.
Karnataka Soaps and Detergents Ltd, BangaloreSibis369
The document discusses a case study conducted at Karnataka Soaps and Detergents Limited (KS&DL) in Bangalore for one month. It provides details about the company such as its products, vision, quality policy, organizational structure, departments, production process, sales, exports, awards received, SWOT analysis and findings. Key findings are that the company is underutilizing capacity, uses outdated technology, and lacks effective marketing and consumer awareness of most products except Mysore Sandal soap. Suggestions include improving marketing strategy, distribution channels, R&D for new products, training programs, and digitizing company records.
The document discusses vertical farming as a solution to land scarcity and population growth in Bangladesh. Vertical farming grows crops in vertically stacked layers, optimizing energy and water usage while providing reliable harvests with low labor costs. The business plan proposes establishing vertical farms near cities in Bangladesh to provide locals with fresh, affordable, and nutritious vegetables grown using smart aeroponic, lighting, and pest management technologies. Financial forecasts estimate the business can be profitable and break even by selling over 3,600 units of various vegetables annually.
The document summarizes the supply chain of a shoe manufacturing firm. It describes the key suppliers and distributors, production process, target markets, product features, and strategies for the firm. The supply chain involves procuring raw materials from leather and thread suppliers. Production involves cutting, sewing, fitting, and finishing. The target market is people with diabetes in Hyderabad. Features include lightweight and breathable shoes. The strategies discussed include buyer-supplier relationships, demand forecasting, and distribution through local retailers.
Similar to presentation on innovative product (20)
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
2. Type : Private Company
Industry : Manufacturing Industry
Founded : In 2017
Headquarters : Bangalore, Karnataka
Area served : All over areas in Bangalore
Key people : Rafiq, Surabhi, Reshma, Chiatanya, Kirti, Nayana
Product : Advanced water bottles
Slogan/tagline : clear sign of pure water
Website : www.futec.co.in
3. VISION :
Our vision is to ensure that each and every person should have a healthy lifestyle by drinking
pure water at his/her comfort level and our company should be the superior and lead
competitors in a long sustainability.
MISSION :
We will fulfil our vision by providing the good quality products at a reasonable price,
making research and innovations and having a good marketing strategy which makes us
unbeatable by the competitors.
4. PRODUCT : WATER BOTTEL (FILTER & TEMPERATURE CONTROL )
NAME : HEFICO
PRODUCT DIMENSIONS : 30*8*8, 350 g
PRODUCT FEATURES : STRONG AND STURDY
EASY TO WASH AND CLEAN
RUST PROOF AND HYGENIC
AUTOMATIC HEATING
AUTOMATIC COOLING
TEMPERATURE INDICATOR
FILTER
STORAGE CAPACITY : 1 ltr
PRICE : ₹ 999 (Indian market )
9. CORE SPECIFICS
INCOME:
Middle- 30.2%(3.322 cr)
Upper middle- 36%(3.96 cr)
Upper – 15.8%(1.738 cr)
AGE:
less than 20 : 3.5 %
Between 20- 49 :74%
TOTAL TAGET CUSTOMERS- 6.6748 cr
10. THROUGH CREDIT FROM BANKS AND OTHER FINANCIAL
INSTITUTIONS
THROUGH PARTNERSHIPS
THROUGH INVESTORS
11. SERIAL NO. DEPARTMENT AMOUNT ALLOCATED
1. MANUFACTURING (also includes purchase team,
maintenance team and quality control team)
12,75,000
2. HUMAN RESOURCE 3,00,000
3. MARKETING 3,25,000
4. MISCELLANEOUSAREAS(includes finance, back up
finance, extra expenses, rent etc.)
2,00,000
Total capital 20,00,000
12. The price of the HEFICO in India is Rs. 999.
THE PRICE DISTRIBUTION FOR A SINGLE PRODUCT
350 Rs (raw materials + manufacturing cost + labour cost) + 130 Rs (marketing
cost) + 100 Rs (infrastructure cost) + 150 Rs (transportation cost) + 100 Rs
(miscellaneous cost) + 169 Rs (profit margin)
So for the product of Rs 999 the profit is around Rs 300. The company produces
300 units of HEFICO per day. So, our total estimation for a month is equal to
300*169*30 which is equal to 15.2 lakhs.
13. Good distribution, promotions and campaigns for luring customers.
High differentiation cooling, heating, and filtration of water.
Best quality.
High brand recall and considered one of the most premium globally.
Expand in more varieties to make presence best.
Creates innovation can help bottle to produce unique product that meet
customer needs.
14. Only in Bangalore market phenomenon.
Bottle market is highly competitive and hence limited scope to increase market
share.
Premium brand and hence price higher then its competitors.
Creates innovation can help bottle to produce unique product that meet
customer needs.
15. Good distribution, promotion and campaigns for luring
customers
High differentiation cooling, heating, and filtration.
High cost
Availability of substitute
High brand switching.
16. Only in Bangalore market phenomenon
Bottle market is highly competitive and hence limited
scope to increase market share.
Premium brand and hence price higher then its
competitors
High cost and only in Bangalore.
Availability of substitute.
High brand switching.
17. Decathlon
Radio
- 93.5 Red FM
Television
- Naptol , Kannada shopping, Colors kannada
Newspaper
- Deccan herald, Kannada Prabha, Times of India
18. KEY ACTIVITIES USP
Contests
Social media
Facebook
Radio
TV (dth)
Mail order marketing
Point of sale promotion
Heating
Cooling
Filtration
Affordable price
Best quality
20. Cont.
Customer relation Target audience
Feedback
Better service
Better quality
Discounts
COD
Bangalore
Upper class
Upper middle class
21. Cont.
Key resources Mode of communication
Machines, heating coil, thermometer,
Zeolight , battery.
Direct – contest, sports clubs, colleges
Indirect- radio,Tv , newspaper, social
media
22. Perpetual inventory system will be used
Cost of production report will be analyzed on monthly basis
Control flaws and fill gaps and mistakes
23. Cost per bottle Advertising charges
Prime cost –350
Marketing cost – 130
Infrastructure cost – 100
Transportation cost – 150
Misc. cost – 100
Profit margin – 169
TOTAL - 999
Malls – 100000
Colleges – 100000
Social media – 70000
Mail order marketing- 5000
Point of sale proposition- 50000
TOTAL- 325000
24. Cost plus pricing strategy will be used
Average revenue from all products and services will be cost plus
16.9% profit
Company has to survive until breakeven point of maximum period
of 1 year
25. It’s a point of differentiation.
It reduces customer churn.
It increases customer lifetime value.
It reduces negative word of mouth.
It’s cheaper to retain customers than acquire new ones.