3. Established in 1992 .
Renamed as “VIDHYA MILLS (India)”
Vidhya Mills (India) is known mainly for
catering in “Plain Rubia”.
GLOBAL LINEN was launched in year 2011.
GLOBAL LINEN is a division of Vidhya Mills
(India) Group.
5. It contributes more than 4% to the GDP.
It contributes 17% to the country’s export
earning.
It provides employment to over 3.5 cr
individuals.
It provides the second largest no. of
employment after agriculture.
6. Selling takes place through AGENTS
of the company.
It takes place face to face with
Customers and Clients.
Customer Service
High Quality Product.
9. BE THE LEADER
TREND SETTER
KEEPING CUSTOMERS SATISFIED
QUALITY MAINTENANCE
10. To maintain Long-Term Relations with our
customers.
To provide them with best product .
11. WE SET YOU FOLLOW(Rolex)
RICHNESS (Premium)
EXCEL THE EXCELLENACE
(Star)
12. Business Class
Corporate
Industrialists
Upper Income Class
Upper Middle Class
People who want comfort and richness
13. PREMIUM QUALITY
We aims for extending our brand globally.
SMOOTH, RICHNESS, FEEL, STANDARD,
STATUS SYMBOL, COMFORT for all
occasions.
14. Linen Club (ADITIYA BIRLA GRP)
Raymonds
Arvind mills
Vimal
Reid & Taylor
Other Linen Manufacturer and Trading
House.
15. Geographic
Demographic i.e. Age, Social Status &
Income
Psychographic i.e. Personality
Behavioral i.e. Benefits
16.
17. ROLEX :- 100% LINEN (DESIGN) monthly
new designs are introduced and on market
demand odd designs are repeated.
PREMIUM :- 100% LINEN (PLAIN). Its
available in 7 colours i.e. Blue, Yellow, Grey,
Baby Pink ,Orange ,Black and White.
STAR :- BLEND OF COTTON(40%) AND
LINEN (60%).It has strips and plain pattern in
all colours.
18. Price Determination
Price is influenced by the following factors:-
Cost of the product
Affordable for the target market
Demand of the product
Uniqueness and innovative features of the
products
20. Global Linen is marketed as a product of
Superior Quality .
Preferred By BUSINESS CLASS AND
CORPORATE Customers
Sales Bonanza i.e. Gift hamper (sales ₹10,00,000),
Free trips (sales above₹20,00,000), additional
commission (above ₹25,00,000).
21. All India.
Mainly metro cities.
Export to Dubai and China.
22.
23. • Loyalty of customers and high product quality.
• People trust on products and high brand loyalty.
• Loyalty of employees due to decentralization.
• Strong Distribution Channels.
• Each Distributors takes Customer comments and
opinion. Strong research and development for
product and innovations.
• Good advertising and popular branding through
TVs and print ad campaigns.
24. Increased linen yarn prices affect higher
raw material cost and lower company
margins.
We actually depends on a group of key
customers for a great portion of sales.
Therefore, we needs to change in customer
relationship.
25. Consistent growth over years.
Large and growing market.
Global expansion would give more
opportunities for brand to grow.
26. One critical weakness that we faces is heavy
competition.
All major players in the industry are
competing with each other not only on low
price but also better quality.
Increased social and ecological awareness will
put pressure on company to follow
international labour laws and environmental
laws.
27. The advertising medium used by the company
are free gifts i.e. Pocket dairy, Note pad.
Bill boards and Banners at Distributors place
etc.
We will advertise in Newspapers, Textiles
Journals (GANT), Business Journals, Facebook
and Television.
28. We uses selective but intensive distribution
level for the distribution of our products.
One Distributors/Agent for One State.
Major cities like Delhi, Mumbai, Bangalore,
Kolkata , Ahmadabad and Chennai have
separate Agent and Agencies.
