Effective networking relies on building trust through supporting others rather than selling to them. When networking is done right, companies can gain 40% of their business from referrals within their network. New members and referrals are important to continually revitalize the network, but the core is developing relationships based on mutual understanding and assistance between members.

1. Effective Networking
by Matthew Wildeman

2. The Network Experience
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It doesn’t work
I haven’t got any business
I’m no good talking to strangers
It’s the same people every week
No one wants my services / products

3. The Network Experience
Two Identical companies
• 1 gets 40% of business from networking
• 1 gets no business
WHY?

4. The Network Experience
1.Know Like Trust
2.Supports me
3.Interested in me
4.Doesn’t sell AT me
5.Referrals

5. The Network Experience
Referrals
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Give a man a fish, he eats for one day….
4N is informal but referrals are still the point
Actively look for out for opportunities
Highlight referring members
Know Like Trust

6. The Network Experience
New Members
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We all want new blood
Get together to prospect members
Difficult to get hold over customers

7. The Network Experience
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It doesn’t work
I haven’t got any business
I’m no good talking to strangers
It’s the same people every week
No one wants my services / products

8. The Network Experience
Summary
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You get out what you put in
It works
Help each other don’t sell to each other
Referrals
New members

9. Questions?