MnSearch Board of Directors (2011 - 2013)

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MnSearch, The Minnesota Search Engine Marketing Association

The original founding MnSearch board members from 2011 to 2013 and the new board members from 2013 and on.

Business Spiritual Technology

www.mnsearch.org @MnSearch #mnsearch
“The Rookies”
New Board Members, August 2013+

www.mnsearch.org @MnSearch #mnsearch
Adam Dince, PR/Communications & Social

www.mnsearch.org @MnSearch #mnsearch
Manos Kalaitzakis, Events

www.mnsearch.org @MnSearch #mnsearch
Susan Staupe, Events

www.mnsearch.org @MnSearch #mnsearch
Paul Kragthorpe, Technology

www.mnsearch.org @MnSearch #mnsearch
“The Dedicated”
2011, 2012, 2013+

www.mnsearch.org @MnSearch #mnsearch
Dustin Thompson, Sponsorship (left)

www.mnsearch.org @MnSearch #mnsearch
Lela Phommasouvanh, Marketing

www.mnsearch.org @MnSearch #mnsearch
Tony Tellijohn, Treasurer(right)

www.mnsearch.org @MnSearch #mnsearch
Jolina Pettice, Memberships

www.mnsearch.org @MnSearch #mnsearch
Jeff Sauer, Board Advisor

www.mnsearch.org @MnSearch #mnsearch
Josh Braaten, Vice President (right)

www.mnsearch.org @MnSearch #mnsearch
James Svoboda, President(right)

www.mnsearch.org @MnSearch #mnsearch
The “AARP” Crew
(retiring from the board)
2011-2013

www.mnsearch.org @MnSearch #mnsearch
Aaron Weiche

www.mnsearch.org @MnSearch #mnsearch
Clint Danks

www.mnsearch.org @MnSearch #mnsearch
Ward Tongen

www.mnsearch.org @MnSearch #mnsearch
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This document outlines a presentation on using social media for nonprofits. It discusses why crowdfunding is effective for nonprofits, providing statistics on individual donations. It then provides guidance on launching a successful crowdfunding campaign, including setting goals and deadlines, telling compelling stories, mapping donations to impact, and promoting the campaign. Next, it offers tips for using social media effectively as part of the campaign, such as following an editorial calendar and focusing on peer-to-peer asks. Finally, it stresses the importance of celebrating donors by announcing milestones and showing donors the impact of their contributions.

Email mkt fundraising_gift2014

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"Email marketing to support year-end online fundraising efforts" - Presentation from the 2014 Money for our Movement Conference in Baltimore, http://bit.ly/MFOM2014 Workshop description: Email is not dead; it’s one of the most powerful, low-cost tools that nonprofits can use to communicate with their donors. Nonprofits often make the mistake of waiting until the end of the year to ask for support, but there’s a lot they can be doing year-round to ensure “the ask” is not a cold one. Learn how to leverage email marketing for fundraising, recent nonprofit benchmarks, and how to get started in your organization.

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Scott Anderson interned at Greater Mankato Area United Way from August to December 2014. He helped with campaign data entry, marketing, social media, and recognition. The letter writer says Scott has great perseverance and passion for helping people. He works hard to complete tasks, follows through, and was willing to help wherever needed. Scott was dedicated, organized, and pleasant to have in the office. The letter recommends Scott as an asset for any organization.

Gravity Summit Daphne Hart, Red Cross

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The document discusses the American Red Cross' social media presence and strategy. It provides links to the Red Cross' official social media accounts and describes how they handled a situation where an employee accidentally tweeted while intoxicated. The Red Cross responded with honesty and humor, turning the incident into a positive that generated increased donations and publicity through effective crisis communication.

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Jan Miczaika

The document discusses strategies for the success of the mobile game Fun Run. It notes that Fun Run had 40 million downloads without integrating social media features, push notifications, analytics, or user acquisition methods. It achieved success through word-of-mouth from positive tweets and reviews promoting the game's simplicity and addictiveness. The document also lists keys to Fun Run's success as keeping it simple, releasing timely updates to coincide with events like exams and Christmas, and focusing on making games the creators themselves want to play.

Hannah Haas, a public relations intern for Girls on the Run of the Triangle, pitches three story ideas to Janice Lewin, a features writer for Carolina Parent. The first idea profiles a scholarship recipient to highlight the program's impact. The second focuses on an upcoming fundraising 5K to benefit the scholarship fund. The third centers on the SoleMates program where participants raise money involving young girls. Haas offers to help with interviews and provide information and photos for any story Lewin pursues.

Scott Brown Reference Letter - Senior Coach & College Advisor - Junior Tennis...

Brian Gambill

Brian Gambill is highly recommended for his work helping others with their job searches. As a senior coach at the Junior Tennis Champions Center for 11 years, Scott Brown worked closely with Brian and found him to be one of the most hard-working, dedicated, and caring individuals. Brian puts his heart and soul into thoroughly researching and crafting resumes to help clients feel confident. Brown cannot recommend anyone more fit than Brian to assist with building resumes and the job search process. He has referred friends to Brian's services and would recommend him to anyone seeking an extra edge in their job search.

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Lily Lin

Ms. Lilly Lin is recommended for her highly competent work as a professional. She brings great energy and enthusiasm to her work as a team player, willing to support colleagues. As a key partner at the Block Institute, she demonstrated excellent communication skills and creative contributions through data analysis and working with senior staff on leadership development. She is described as a self-starter and team player valuable to any organization.

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Mark Krupinski gives a presentation on personal branding and social media. He has over 13 years of experience in operations and project management. He discusses how personal brands on social media can lead to professional opportunities and references. Everything posted online matters and can affect one's personal brand. People should take advantage of social media and tools like Google alerts to manage their online presence and brand.

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The document discusses the relationship between search and social media. It notes that social media can drive search engine traffic if users create content that answers questions people may have. It also explains that search engines are increasingly integrating social media connections and influences into their algorithms to better understand entities like people, companies and topics. This shift allows search to mirror the real world more closely. The document concludes that search and social media have always been interconnected and will continue to be so, with each helping users find information they need.

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Social media is firmly established as a must-have marketing and communications tool for brands, and as businesses raise investments into social, the need for concrete, quantifiable returns on those increased investments is very real. However, business leaders often fail to consider the impact and long-term return on relationship, customer experience and audience engagement. So, how do you quantify return on qualitative metrics to prove that your social efforts are paying off? Social media leader Ted Rubin and Sprout Social’s VP of Marketing Andrew Caravella explain the return on relationship and what it means for your brand, including: -Tips on developing, deepening and extending your social relationships -Ideas for building brand advocates through the customer experience -How to determine and quantify impact of ROR

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Twitter for Tourism - The Game is Changing

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Why Twitter is the most powerful social media channel for what your visitors expect today: a digital concierge and digital Visitor Center. A presentation for TTIA Travel and Tourism College 2015. At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/ We also started a list of travel and tourism Twitter chats - http://www.tourismcurrents.com/travel-tourism-twitter-chats/

Finding (and keeping) monthly donors online - Jonathon Grapsas

Connecting Up

This document discusses finding and keeping monthly donors online. It provides tips on where to find prospective donors, including through cold prospects like search and social media ads, warm prospects like donors from past events, and tepid prospects like online activists and survey respondents. It recommends using small incentives to convert tepid prospects and then asking for bigger donations. The document also stresses the importance of follow up, mobile-friendly experiences, soliciting feedback, and focusing communications on the donor rather than the organization. Charities that implement these strategies can expect varying returns on investment from digital fundraising depending on factors like acquisition costs and donor retention rates.

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Listening with Twitter

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The document summarizes tips for using Twitter to listen to and engage in conversations on social media. It provides basic instructions on how to search Twitter by keywords, locations, dates, feelings and links or retweets. It also offers advice on setting up a "listening dashboard" to track relevant conversations and save useful searches. Additionally, it suggests paying attention to how tweets are reacted to and using Twitter lists to organize accounts by topic or interest area.

REM_LettersofRec

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The document is a letter of recommendation for Ruth Messing from Theresa Falzone, her former supervisor at Signature Media. It summarizes that Ruth worked as a graphic designer at Signature Media from 2003 to 2014 until the company downsized. It describes her strong work ethic and solid design skills, and notes that she was highly creative, met all deadlines, and often did more than asked. Theresa recommends Ruth as a dedicated team player.

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In the recent Montreal Mayoral election, Mélanie Joly went from being a complete newcomer on the political stage to becoming the runner-up candidate with over 26% of the vote. This feat has many wondering just how she managed it, and now it’s time for Montreal Girl Geeks to find out! In this talk Rowena Roy, Digital Strategy Advisor to the Joly Campaign, will disclose the real numbers and hard facts of the oh-so-close mayoral race. We’ll peek behind the scenes to see how the social media movement had an impact on the campaign and explore Rowena’s digital inspirations including the leadership of Joly herself. It’s a unique opportunity to explore the digital action plan for a real political campaign, as well as the impact of the team’s efforts and logistics; from how volunteers were organized to the roles of each social media platform in maximizing engagement. We will be privy to lessons learned from the campaign as well what is next for Joly and Roy – come discover it all! About Rowena Roy Rowena is the Vice President of Netic Hypermedia, a web agency that she cofounded at the age of 25. Her sweet spot is designing creative digital strategy and collaborating with a talented multidisciplinary team: from writers to SEO specialists, from designers to ux experts, from web & mobile developers to system administrators. She is passionate about the art of the narrative & technology. Connect with her @RowenaRoy.

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Technology will save our minds and bodies

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Technology can both help and harm health, but on balance it improves lives. Advances like X-rays and vaccines allow accurate diagnosis and disease prevention. Organ transplants and remote monitoring help save lives and manage conditions. However, medical devices sometimes fail or provide inaccurate information, and many online health sources give wrong advice. Overall, the benefits of medical technology outweigh the risks when properly implemented with oversight.

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By now, we’ve all heard that social media should a key component of our marketing strategy and approach, but many organizations are still unsure of how to make it work for them. This presentation will provide an assessment of popular social media applications and cover different tools available to help manage your online “conversations”. Furthermore, we will discuss practical social media strategies you can implement immediately - be prepared to walk out with ideas that won’t rob you of your time.

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The document discusses how social media is transforming marketing and sales. Some key points include: - Social media platforms like Facebook and Twitter now have hundreds of millions of users generating billions of views and updates daily. - Companies must engage customers on social media as the customer now owns the brand reputation. - Case studies show how seeding special promotions to influencers on social media can generate millions of impressions organically. - The document provides tips for businesses on how to develop an effective social media presence and engagement strategy to reach customers.

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The document discusses how social media is transforming sales and marketing. It notes that customers now own brands through social media comments and shares. It provides statistics on user numbers on social media platforms and views content receives. It outlines rules for effective social media engagement and emphasizes listening to customers. The document advocates using social media to build communities and advises developing a launch plan to identify goals and audiences when getting started with social media marketing.

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The document discusses geosocial networking and how to effectively use platforms like Foursquare. It defines geosocial networking as social networking combined with geolocation data to connect people based on their physical locations. The document then provides tips for both individuals and businesses on how to use geosocial networking to meet new people, get recommendations, track analytics, provide discounts or special offers to loyal customers, and promote local businesses or events.

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The document discusses how social media is transforming sales and marketing. It notes that customers now own brands through social media comments and shares. Key metrics mentioned include 900 million Facebook users, 150 million tweets per day, and 3 billion YouTube views per day. The presentation emphasizes listening to customers, engaging authentically, and building communities over hard selling. It provides tips for creating a social media launch plan and lists resources for social media training.

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The use of digital media as a communications and fundraising tool is has become essential for nonprofit organization, but does your organization have a clear understanding and plan of the role online communications plays in raising funds? Learning ways to leverage multichannel communications for your cultivation and stewardship strategies will benefit your bottom line and better serve your mission. • Understand the strategic role online communications plays in fund development. Investigate options for using digital media as a fundraising tool. • Learn the role of social media in the fundraising process. Develop online engagement strategies for organizational staff, board members, volunteers and current donors.

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The document provides guidance on using social media for tourism marketing. It discusses getting buy-in from superiors, measuring return on investment, setting goals and metrics, dealing with negative feedback, and keeping up with changing technologies and platforms. The overall message is that social media is effective for tourism because that is where potential customers spend their time online and on mobile devices, and it can be used to gather valuable data and increase search engine visibility.

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