Business for Breakfast
What is BforB York all
       About?
Ground Rules:
In Business for Breakfast we have only two ground rules:

1. We only work with people who are serious about ...
Why does Business for Breakfast work so
well?
We have a proven formula developed over ten years that has provided
profitab...
What will you gain from membership?
1. Market sector exclusivity for your business in your group. What that means
   to yo...
How does BforB work for you?
•   We meet fortnightly at the same time and venue with the same membership
    plus valued g...
What will we expect from you:
Five ways to contribute:

1.   100% attendance or if at all possible send a representative
2...
Referrals
So the key to your success in BforB is
referrals…

What exactly is a referral and how do we
get them?
Andy Bounds in The Jelly Effect:
A referral has four elements:
• A personal recommendation (by the referrer)
• …to someone...
How do you get a referral for
         someone else
•   It is important to have your BforB colleagues in mind, when you ar...
Business for Breakfast Golden
    Rules for Networking
     Comments from a LinkedIn
          Discussion
A few weeks ago I posted a discussion
question on LinkedIn on the Network Buz
Group blog…

If you could give one tip or go...
Get as many business cards as possible
 - upload them onto an Excel
 spreadsheet - prioritise them - phone
 them - keep in...
Don't enter with a sales pitch, be
 informative, generous and authentic.
 Help the people you meet understand
 you, so the...
Whatever you do, do not sell to your
 Network!
 You join a Network to grow your contacts
 and this comes from building tru...
Have "one to ones" to find out what
 people really need. Give your contacts
 genuine referrals without expecting
 anything...
Attend a networking event with business
 objectives and offer to help anyone at
 the event genuinely. Be an active
 partic...
Any Questions?
Philip Durrant Associates
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Philip Durrant Associates

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Philip Durrant Associates

  1. 1. Business for Breakfast What is BforB York all About?
  2. 2. Ground Rules: In Business for Breakfast we have only two ground rules: 1. We only work with people who are serious about growing their business through developing quality referrals and who will contribute quality referrals back to the team based on know, like and trust. 2. We prefer to grow by recommendation and personal introduction, so we will be asking you for introductions to some of your most trusted contacts who we can invite as your guests.
  3. 3. Why does Business for Breakfast work so well? We have a proven formula developed over ten years that has provided profitable business for many members. That formula is a three step process 1.Getting to know someone through regular group meetings and 1-2-1’s 2.Getting to like them through these regular meetings 3.Developing trust so that you will share your precious customers and business contacts Once Know Like and Trust is in place then referrals will flow.
  4. 4. What will you gain from membership? 1. Market sector exclusivity for your business in your group. What that means to you is no competition from within your group for referrals to your market sector. 2. Referrals that are qualified and lead to profitable business from your trusted fellow members 3. Reliable new suppliers from amongst your members and their trusted business associates
  5. 5. How does BforB work for you? • We meet fortnightly at the same time and venue with the same membership plus valued guests who will hope will register as new members to grow the group. • Between meetings our members conduct one-to-one meetings in order that they may get to know, like and trust each other to better understand each others business to be able to spot opportunities for each other and be able to pass referrals • BforB provides training opportunities to amongst other things improve your networking skills. For example we are arranging training in asocial media marketing at The Royal York Group.
  6. 6. What will we expect from you: Five ways to contribute: 1. 100% attendance or if at all possible send a representative 2. Conduct 1-2-1’s with your fellow members 3. Invite guests to grow the group 4. Provide testimonials 5. Provide thank you notes for work well done
  7. 7. Referrals So the key to your success in BforB is referrals… What exactly is a referral and how do we get them?
  8. 8. Andy Bounds in The Jelly Effect: A referral has four elements: • A personal recommendation (by the referrer) • …to someone you don’t yet know, but want to (your target) • …such that your target is expecting your call for business purposes… • …and is looking forward to it If any one of the four is missing it’s not a referral!
  9. 9. How do you get a referral for someone else • It is important to have your BforB colleagues in mind, when you are speaking to your own contacts – givers gain • Understand their business – 1-2-1’s are the very best way of doing this. • Know, Like and Trust – If you don’t know like and trust your fellow members will you really pass on your trusted customers and friends to them? This cuts both ways – if they don’t know like and trust you then they can’t refer you!
  10. 10. Business for Breakfast Golden Rules for Networking Comments from a LinkedIn Discussion
  11. 11. A few weeks ago I posted a discussion question on LinkedIn on the Network Buz Group blog… If you could give one tip or golden rule for someone new to networking what would it be?
  12. 12. Get as many business cards as possible - upload them onto an Excel spreadsheet - prioritise them - phone them - keep in touch with them (with an unsubscribe at any time if by email) If you can't follow them - get an agency to do it for you.........
  13. 13. Don't enter with a sales pitch, be informative, generous and authentic. Help the people you meet understand you, so they can then tell someone else about your services. Don't sell - build relationships.
  14. 14. Whatever you do, do not sell to your Network! You join a Network to grow your contacts and this comes from building trust, goodwill and credibility. If you sell to your Network, you'll ruin this, however if you concentrate on building relationships, you'll end up getting both! Your Network of contacts will grow and undoubtedly over time some of these will also buy from you.
  15. 15. Have "one to ones" to find out what people really need. Give your contacts genuine referrals without expecting anything back". But I do believe "what comes around goes around" as with anything in life.
  16. 16. Attend a networking event with business objectives and offer to help anyone at the event genuinely. Be an active participant and get noticed by giving first. If you get a chance to deliver an excellent service.. ask for recommendation. Bring with you your Best Attitude - What goes around comes around! Mel Fisher – BforB Director.
  17. 17. Any Questions?

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