This session combines traditional theory of marketing and 20 years practical experience of marketing health clubs. You will learn the fears of joining a health club, what people want they join a health club and how to put this in your marketing pieces. The key is then to have consistency in your marketing, so that the consumer recognises your brand. But in 2010 we have so many mediums, we can have far greater reach, if we design an integrated marketing plan. Learn how to put your integrated 12 month marketing plan together to get results and brand recognition in your community.

1. Marketing in 2010 For Results ~ traditional and modern mediums ~ “A great product doesn’t make sense if nobody knows about it” Mark Twain

10. The Un-interested and Non Believer

12. The Conditioned

14. The Interested De-conditioned

36. Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] or 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.justintamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." Pericles