Massimo is a marketing and sales professional looking to develop his experience. He has consistently achieved targets and gained experience working for two major international corporations. Massimo brings critical thinking and a focus on collaboration, budgets, and meeting objectives to help drive business success.

1. Massimo Johnathan House
Profile, Career history & References
Address: 31 Old Barr Road
Nairn
Nairnshire
Scotland
IV125BX
Email: housemassimo@gmail.com
Telephone: Home +44 (0) 1667 404476
Mobile +44 (0) 7470 133088
Profile
Massimo is young, capable professional, looking to develop his experience in the Sales and
Marketing industry. Massimo has progressed from a senior sales roll to marketing
management and quickly moved into a successful sales & marketing career within two major
international corporations. Throughout his career he has consistently achieved his targets and
development goals and gained an international perspective of the industry. Massimo now
wishes to convert this knowledge and apply it into this position within the Crerar Group.
Whilst very much a team player, he brings intuitive, critical and divergent thinking into the
workspace with tangible results.
• result-orientated, through communication, motivation, focusing on the financials, and
active involvement in the sales process.
• able to gain co-operation and obtain commitment from others through collaboration.
• proficient in setting and working within budgets.
• has a solid track record of creating and implementing marketing strategies to meet and
exceed business objectives.
• very determined with a strong will to succeed, with the ability to discreetly deliver
• enthusiastic and willingly accepts responsibility for any task undertaken.
M. House

2. Career History Details
09/2014-08/2015 : The Els Club ,Copperleaf Golf & Leisure (Investec)
Brand & Marketing Manager
Most recently successfully headed brand marketing within the prestigious Investec
property division; The Els Club, Copperleaf and all it’s branches. (www.copper-
leaf.co.za) Enforcing the importance of brand integrity, reputation, and the ability to sell
an experience, less so the product or service.
• Restructured all campaigns to improve profitability and reach within viable target markets.
• Successfully established reciprocity/trade agreements with 3 major corporations saving over
R160’ 000.00 (£10k)in marketing expenditure within 3 quarters. This generated financially
beneficial cooperation between the organisations.
• Designed created and implemented over 60 pieces of more effective & efficient collateral.
• Published articles in 5 International magazines and placed The Els Club Copperleaf on the
front stage in the world of top class leisure establishments.
• Successfully managed all social media campaigns including all Facebook accounts with a
total growth of over 3500% within 2 quarters, 2 Twitter pages with an unmatched network of
active and engaging followers and the ability to apply a ‘call to action’; converting followers
to footfall to sales.
• Advanced photographic and media skills allowed for the review and redesigning of all major
creative material and direct marketing strategies within the corporate guidelines and brand
image, optimising material available at no cost to the company.
• Exceeded targets in all quarters and achieved highest level on all Key Performance Indicators.
• Responsible for all sales and marketing concepts as well as the implementation.
• Successfully focussed public awareness & attention in the correct and most profitable areas.
• Secured a firm public interest in facilities, services and products.
• Ensured that this awareness and interest created a tangible demand increase to the point
where there were waiting lists for both golf memberships and spa bookings.
• Quantifiable results based on successful campaigns that lead to increased turnover, profit
margins and huge demand for memberships.
• Could only achieve the success detailed above through effective management of my team.
08/2013-09/2014 : Entrepreneur.co.za (now The Real Success Network)
Snr. Sales and Marketing Executive
Heading the Sales and communications teams within Entrepreneur.co.za ensuring
continuous and tangible growth to club membership’s and ensuring satisfaction and a
high standard with all sign-ups. Protected and maintained brand standard and ensured
high Demand for membership’s, company products and services.
• Top Salesperson for 3 quarters with astute soft and hard sell knowledge proving his ability to
close deals and actively pursuit new members on a corporate and public level.
• Overseeing, maintaining and structuring all communication to a database of over 15,000
individuals.
• Successfully managing & leading teams both in office and at all major events and functions.
• Training of sales teams on selling techniques and sales closures as well as conceptualising
and implementing marketing and advertising campaigns.
• Administration of all members profiles and databases and mediating all contact between
company and individuals ensuring all correspondence is in accord with company goals and
brand standards.
• Achieved a 1400% increase in member signups over 4 quarters thus contributing to Major
growth in Turnover and profit margins resulting in the employment of 12 additional staff.

3. References
Career References (Please be aware career references are at GMT+2)
Mr Dave Usendorff - GM @ The Els Club Copperleaf & PGA Player of the year 2014/5 (ZAR)
+27 (0) 82 904 7311
+27 (0) 12 668 8900
dave@copper-leaf.co.za
www.copper-leaf.co.za
Mr Daniel Acutt - Senior Manager @ Entrepreneur.co.za (ZAR)
+27 (0) 83 337 1351
danny@entrepreneur.co.za
www.entrepreneur.co.za
Ms. Marilize Paxiao - Senior Administrator @ Entrepreneur.co.za (ZAR)
+27 (0) 72 372 6235
0861 000 539
marilize@entrepreneur.co.za
www.entrepreneur.co.za
Personal References
Mrs. Irene Childerley - Snr. Vice President , Europe Middle East and Africa @ Compuware
+44 (0) 7545 321452
+44 (0) 1223 897829
evenleychilderleys@hotmail.co.uk
(UK based executive who has known me all of my life)
Dr. Anna Mills - Head GP at Inverness Medical Centre
+44 (0) 7806 610862
arhenderson@doctors.org.uk
(UK based professional who I have recently worked for)
Mr Anton V Rensburg - Country Director @ OnChannel Marketing (UK)
+44 (0) 7989 702957
+44 (0) 1753 376283
anton.vanrensburg@on-channel.com
www.on-channel.com
(Now a UK based professional who has known me all my life)
Dr Helen O’Donnell - Hd of Oncology Royal Berkshire Hospital
+44 (0) 7758 585994
+44 (0) 1491 412565
whitefoldhouse@me.com
(UK based professional who I have recently worked for)