2. What kind of media institution might
distribute your media product and
why?
Q3
3. What Is An Institution ?
A Media Institution is a company
involved in the Media that produces
Media texts such as films,
magazines, TV shows, or any other
media product. Examples of
Institutions would include Universal
Pictures, who produce and distribute
blockbuster films and Vertigo Films,
who mostly produce films of a low
budget and indie style.
In the magazine world, Institutions
would include Bauer Media, who
produce and distribute Kerrang and
Q Magazine and IPC Media, who
produce and distribute NME and
UNCUT.
4. IPC Media ?
IPC Media was originally formed in 1963
when the companies Fleetway, Odhams
and Newnes were combined by the
creation of a holding company called the
International Publishing Corporation (
known as IPC. All of the existing
companies would continue to exist, but as
IPC subsidiaries.
In 1998, a section of the company (IPC
Magazines) was bought by Cinven which
then reformed the name to IPC Media.
IPC Media formally became Time Inc. UK
in September 2014, creating a single
Time Inc. brand in both the US and UK.
IPC Media create magazines such as
NME and UNCUT.
5. Bauer Media Group ?
Bauer Media Group is a European-based media
company, headquartered in Hamburg, Germany
that manages a portfolio of more than 600
magazines, over 400 digital products and 50 radio
and TV stations around the world. The portfolio
includes print shops, postal, distribution and
marketing services. Bauer Media Group has a
workforce of approximately 11,000 employees in
17 countries.
Kerrang! is a brand that specialises in rock music.
It originally began as a magazine and in 2004
Kerrang Radio was launched. A Kerrang TV
channel also exists. As of 2005 all of Kerrang TV's
programme content is music videos the majority of
which is open scheduled for text requests from
their playlist.
The Q music brand has expanded to Radio and
Television, with Q Radio and Q TV being music
6. My Magazine ?
The target audience for my Music Magazine is
late teens and early adults mostly in their 20s, My
music magazine is unisex as it entertains both
sexes. My music magazine has the same feel and
style of kerrang! And Q magazine but as the
whole genre of rock such as punk, heavy, glam
and many more. This could be such a massive
global magazine as it doesn’t just choose a
specific style of rock, instead included nearly all of
them with a different style every week.
This suggests that Bauer Media Group would be
the best choice of institute as IPC Media do focus
on a wide range of genres, the look and style
suits magazines such as Kerrang! And Q
magazine. I strongly believe that Bauer Media
could benefit from this magazine as it includes
past information and secrets of the living and also
dead artists. With Top 10’s every week which then
readers could participate to the list through their
phones/devices.
