2. What kind of media institution might distribute
your media product and why?
Q3
3. What Is An Institution ?
A Media Institution is a company involved in the
Media that produces Media texts such as films,
magazines, TV shows, or any other media
product. Examples of Institutions would include
Universal Pictures, who produce and distribute
blockbuster films and Vertigo Films, who mostly
produce films of a low budget and indie style.
In the magazine world, Institutions would include
Bauer Media, who produce and distribute
Kerrang and Q Magazine and IPC Media, who
produce and distribute NME and UNCUT.
4. IPC Media ?
IPC Media was originally formed in 1963 when
the companies Fleetway, Oldham's and
Newness were combined by the creation of a
holding company called the International
Publishing Corporation ( known as IPC. All of
the existing companies would continue to
exist, but as IPC subsidiaries.
In 1998, a section of the company (IPC
Magazines) was bought by Cinven which then
reformed the name to IPC Media. IPC Media
formally became Time Inc. UK in September
2014, creating a single Time Inc. brand in both
the US and UK.
IPC Media create magazines such as NME and
UNCUT.
5. Bauer Media Group ?
Bauer Media Group is a European-based media
company, headquartered in Hamburg, Germany that
manages a portfolio of more than 600 magazines, over
400 digital products and 50 radio and TV stations
around the world. The portfolio includes print shops,
postal, distribution and marketing services. Bauer
Media Group has a workforce of approximately 11,000
employees in 17 countries.
Kerrang! is a brand that specialises in rock music. It
originally began as a magazine and in 2004 Kerrang
Radio was launched. A Kerrang TV channel also exists.
As of 2005 all of Kerrang TV's programme content is
music videos the majority of which is open scheduled
for text requests from their playlist.
The Q music brand has expanded to Radio and
Television, with Q Radio and Q TV being music
entertainment that specialises in indie, rock and
alternative.
6. My Magazine ?
The target audience for my Music Magazine is late
teens and early adults mostly in their 20s, My music
magazine is unisex as it entertains both sexes. My
music magazine has the same feel and style of
kerrang! And Q magazine but as the whole genre of
rock such as punk, heavy, glam and many more. This
could be such a massive global magazine as it doesn’t
just choose a specific style of rock, instead included
nearly all of them with a different style every week.
This suggests that Bauer Media Group would be the
best choice of institute as IPC Media do focus on a
wide range of genres, the look and style suits
magazines such as Kerrang! And Q magazine. I
strongly believe that Bauer Media could benefit from
this magazine as it includes past information and
secrets of the living and also dead artists. With Top
10’s every week which then readers could participate
to the list through their phones/devices. Also it will be
more mass media and of a higher budget.
