1. Research

2. What is IPC?
• IPC stands for International Publishing
Corporation
• IPC Media LTD is a consumer magazine and
digital publisher in the UK.
• The British magazine publishing industry in the
mid-1950s was dominated by a handful of
companies.

3. About IPC
http://www.ipcmedia.com/about
• With more than 60 iconic media brands, IPC creates content for multiple platforms, across
print, online, mobile, tablets and events. As the UK's leading consumer magazine publisher
we engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our
award winning portfolio of websites reaches over 25 million users globally every month.
• IPC Media is committed to working in partnership with its consumers, advertisers,
business partners and employees to deliver exceptional value, service, innovation and
creativity.
• We have three publishing divisions; IPC Connect, IPC Inspire and IPC Southbank. IPC
Connect, our mass market women's division comprises famous women's weeklies including
Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and
TV & Satellite Week and the goodtoknow network. Our men's portfolio, IPC Inspire, has a
wealth of leisure brands including Country Life, Horse & Hound, Rugby World and
Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME. IPC
Southbank is our upmarket women's division and comprises luxury fashion brands
including Marie Claire and InStyle, lifestyle brands including woman&home and Essentials
and home interest brands including Ideal Home, Livingetc and housetohome.
• Sitting alongside the publishing divisions is IPC Advertising, which allows clients and
agencies to purchase bespoke advertising solutions across all of our brands and across a
variety of platforms, and Marketforce, the UK's leading newstrade sales and distribution
company.
• IPC Media is a Time Warner Company.

4. History of IPC
• The 1800s- the field newspaper launched in 1853; other IPC titles released
in ate 1800s: Horse and Hound, shooting times, cycling world and railway
magazine; competitions and sales promotions.
• Early 1900- Woman’s weekly and golf monthly; ideal home released in
1921; Caravan, stamp magazine and Woman released during 1930s.
• Mid 1900- NME released in 1952 which created the first official UK chart;
1963 formation of IPC (Newnes, Fleetway and Odhams Press brought
together; Reed Group acquires IPC in 1970 to form Reed International; IPC
at forefront of pre-recorded video market.
• Late 1900- Formation of European magazines Ltd with Group Marie Claire
to launch UK edition in 1988; IPC Editorial Awards announced; Whats on
TV is released in 1991 to become the UK’s best selling magazine; Loaded
opens up young men’s market; IPC sold to Cinven in 1998; Formation of
five magazine companies based on the former publishing groups.
• Late 2000’s- IPC Magazines renamed IPC Media in 2000; Time Inc.
Acquires IPC Media for £1.15bn in 2000; Nuts is launched becoming the
worlds first men’s weekly magazine; IPC moves to new offices in 2007; Pick
me UP launched in 2005 backed by £6 million marketing investment.