The document discusses the effectiveness of combining a main media product with ancillary texts for marketing purposes. It uses the example of a short opening sequence for a kids' show called "Mimmie's Fairies" and analyzes how a DVD cover and magazine cover complement the main product. It notes that ancillary texts help introduce the product to wider audiences and give them more options to engage with the content beyond television airings. Audience feedback was gathered through parent interviews and questionnaires to determine the best time and format for the kids' show.