Evaluation Question 2 How effective is the combination of your main and ancillary texts?
How have we connected all three of our products? <ul><li>In both of our ancillary tasks we have used a very distinct image of the lead singer standing outside the memorial. This is one of our first shots the audience sees in the video and we thought using this image would give the audience a simple but effective way to link all 3 products. </li></ul><ul><li>We created our synergy by using this image, and we also felt that this image gave the audience an insight into what we thought the message was from the song which was loss, maturing and remembering the past but focusing on the future. </li></ul><ul><li>Our two ancillary tasks have another feature of synergy which is in the text of ‘White Lies’ and ‘Fairwell to the Fairground’. On the i’s in the ‘the band name and the song title, the i’s on the bottom have been dotted beneath the vertical line. We felt that this added another memorable effect to the advertisement and the digipak. </li></ul>
How does each develop the other? <ul><li>We feel that each of our product adds something to the next in a way that makes each product very similar, but different at the same time. </li></ul><ul><li>Starting with the Ancillary task 1 and 2. The image on the front cover adds a synergic effect to the advert. It means that we can easily tell that the two products are linked, and makes it this obvious to the audience. </li></ul><ul><li>Both Ancillary tasks develop the music video in two main ways. One way is they both promote the video, they give an insight into what the song and the video may be about. And secondly, the ancillary tasks attracts our target audience. The simple layout of the ancillary tasks would stand out from the other overdeveloped adverts and digipacks, but stay within the conventions of our genre. </li></ul>
From these 3 adverts (the middle being ours), our choice to keep it simple works, the main focus of our poster is the picture (the synergic aspect), however it doesn’t take too much away from the text, however with the other two adverts, you are either drawn to the image, or the text, there is not a balance.
How could we have developed our products to increase their synergy? <ul><li>Even though the image we used is a very recognisable image from our music video, we could have maybe used an image that clearly showed the lead singer, perhaps this would be even more recognisable. However this would take away the insight to the video given. </li></ul><ul><li>We could also have used the same background in the digipack and the advert, maybe this would increase the link between them. However our reasoning for this was that we felt that there needed to be some differences between our advert and digipack. </li></ul>
How we feel about the final products. <ul><li>We are very satisfied with the final cut of our music video. The way we have been able to keep in touch with the conventions of our genre while adding our own touch to the video has pleased us very much. </li></ul><ul><li>Things that went well: </li></ul><ul><li>-The performance aspect. This was an aspect we wanted include from the very start and is what is usually included in indierock music video and is key in our video. </li></ul><ul><li>-Our narrative. The story is clear throughout, and we have used a number of different locations to make as clear as possible that an aspect of the story is about loss, such locations we feel emphasised; a war memorial and a graveyard. </li></ul><ul><li>-The editing. We managed to get the lip-syncing almost perfect throughout the whole video. Also, the transitions, the use of them and the lack of use worked well, they made the video look smooth but we did not overuse them so that the film was unprofessional. </li></ul><ul><li>Things that could have been better: </li></ul><ul><li>We did not film enough shots. If we had a chance to do it again we would use 2 or 3 cameras to film each shot from different angles in order to give us more of a range of shots to play around with. </li></ul>The Music Video
Ancillary task 1- The Digipack <ul><li>Again we are pleased with our final product. The way we have incorporated the synergistic element while also making it clearly different from the advert pleases us very much. </li></ul><ul><li>Things that could have been better: </li></ul><ul><li>It could be said that the image as the background on the front cover adds an unprofessional touch to the digipack, however it was essential to keep the synergistic element. </li></ul><ul><li>Maybe the colour of the text could have been changed from white to black, or to a darker colour so that it stuck out more. </li></ul>
The Ancillary Task 2- The Advertisement <ul><li>Through the many drafts we did, what we were most pleased with was that we were able to keep elements from the first draft, and add to them as went on to make the advertisement the best possible. </li></ul><ul><li>What went well: </li></ul><ul><li>The image is key to the synergy of all 3 of our products, and we felt it gave an insight into what our video is about. </li></ul><ul><li>From our research into advertisements, we found that some bits are key to advertisements like reviews from well known companies. We were pleased that we could transfer our knowledge from our research onto the advertisement. </li></ul><ul><li>The audience research that we did. This gave us a real understanding on what we should change, and the final background we felt was good, and so did the audience. </li></ul><ul><li>What could have been improved: </li></ul><ul><li>Looking at other peoples adverts, they included more information like the release date, so maybe we could have included more text, however we felt that too much text would congest the advert and take the attention away from the advert itself. </li></ul><ul><li>Maybe we could have made the advert more colourful and brighter, however the song is quite a dark song and we feel that we needed to reflect this in the advert. </li></ul>
How we feel about our products overall <ul><li>We feel that our products work really well together. The synergistic elements make it easy to relate the three products with each other which is something we really wanted to achieve. </li></ul><ul><li>We are also happy that the two ancillary tasks, especially the advertisement give a little insight into what the video, and the song is about. </li></ul>
What our target audience have said about our products <ul><li>Our audience has been very complementary of our finished products. </li></ul><ul><li>The Video- They said that they were very impressed in the way we managed to fit the performance aspect in with our narrative. Also they were happy to see the lip sync almost perfect throughout, commenting that it adds to the professionalism of the video. </li></ul><ul><li>Ancillary 1- The audience thought that including the institutional information on the spine was a good idea as they expect to see this on a digipack. </li></ul><ul><li>Ancillary 2- They thought that the lack of text was a good idea as it got straight to the point, and did not take too much attention away from the core message of the advert. </li></ul><ul><li>Also they were happy to see the background was not just black, they said it added more imagery and added another dimension to the advert. </li></ul><ul><li>How they were all together: </li></ul><ul><li>The audience commented that they could easily relate the three products together because of the synergistic image. However they did comment that the video and the advert portray a dark image, however the digipack portrays a different image, but they couldn’t pin point what image it portrayed. </li></ul>