The document discusses the effectiveness of combining a main media product with ancillary texts for marketing and promotion purposes. It uses the example of a kids' TV show called "Mimmie's Fairies" and how the show would be promoted through a DVD cover and magazine cover. It discusses how different media products like films and TV shows are often promoted through multiple platforms to generate interest and boost sales. The combination of a main product with ancillary texts gives more opportunities to engage audiences and market the product through different formats and devices. Audience feedback was gathered through parent interviews and questionnaires to evaluate what kids like and how effectively the show would appeal to its target demographic.